The Importance of Audience

Clear writing is essential if you want your message to get across clearly to your audience. But, what makes your writing clear will vary and is ultimately dependent on your target audience. Before you write, know who you are writing for.

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Purpose in Writing

Before you write one word, you need to know what you want your writing to accomplish. Are you conveying information to the general public? Reporting on a recent project? Do you want your readers to do something when they finish reading? If you aren't sure what your purpose in writing is, your writing will not be clear.

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Writing for the Web

Writing for the Web is different than writing for other media. But, it can be a very cost-effective way of making sure people know about your services and products.

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