Must All Corporate Sites Look the Same?  

Must all corporate sites look the same? We have trouble when the sites are either too different or too similar.

William Horton Consulting (2001). Design>Web Design

Presenter's Code of Ethics  

At many conferences we encounter speakers whose sole reason in presenting is to entice customers for their products or services. The goal is not, in itself, a bad one -- except when the speaker presents information that is biased.

William Horton Consulting (2001). Articles>Presentations>Ethics

Safeguarding Intellectual Property  

This 'best practices' note collects tips and techniques for preserving your investment in e-learning and other digital media, whether you are a buyer or producer.

William Horton Consulting (2001). Articles>Intellectual Property>Copyright

Test and Exercise Learning: Tests, Quizzes, and Self-Evaluations

Feared by learners, discounted by educational pundits, short-changed by instructional designers, tests are, nevertheless, an essential element of learning. We may call them quizzes, drills, examinations, assessments, competence monitors, or demonstrations of mastery. We may cloak them as games or puzzles. Yet, they remain an essential ingredient for gauging a learner’s progress. Tests, along with other kinds of activities, give learners an opportunity to apply the concepts, skills, and attitudes they have learned. Well designed tests provide a reliable way to measure progress objectively.

Horton, William K. III. William Horton Consulting (2000). Articles>Education>Instructional Design>Testing

The Tradeoff Between Compactness and Appeal in Icons  

What is the tradeoff between compactness and appeal in icons? While I do not have any firm rules, I can suggest some heuristics or simple principles.

William Horton Consulting (2001). Design>Graphic Design>Usability