Customisable Websites - The Definitive Guide

Customisable websites have recently become more and more popular - get the lowdown on when and why you should and shouldn't allow users to change pages on your website.

Warsi, Abid. Webcredible (2008). Design>Web Design>Usability>Personalization

The Definitive Link-Building Strategy

Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.

McGaffin, Ken. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

Designing Online Social Networks: The Theories of Social Groups

It's important to fully understand the theories of social groups before designing online social networks - find out all you need to know!

Halabi, Lisa. Webcredible (2008). Design>Web Design>Community Building>Social Networking

Does a Question Mark in the URL Affect Ranking?

For a long time search engine professionals have claimed that a question mark in a web page's URL is bad for its search ranking. Is this still true today? This article investigates.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Does Keyword Location on Page Affect Ranking?

Find out the best position to place your keywords on web pages to optimise them for the search engines.

Moss, Trenton. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Does the Number of Links on a Page Affect its Ranking?

The more outbound links there are, the higher in the search rankings your web pages will be, according to this article.

Ricerca, Jon. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization

Don't Submit Your Website to Any Search Engines

Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you've come across the companies who'll submit your website to 1000 search engines for you. Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it's only a handful of search engines that drive the majority of traffic from search engines to websites.

Moss, Trenton. Webcredible (2004). Design>Web Design>Marketing>Search

The DRC Blew It

Review of the DRC's report into web accessibility.

Moss, Trenton. Webcredible (2004). Design>Web Design>Accessibility>United Kingdom

E-Commerce Imagery: Persuading with Pictures

The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.

Kodali, Mrudula. Webcredible (2007). Design>Web Design>Usability>E Commerce

Effective Site Navigation

Learn how to create site navigation so your users can find what they're looking for quickly and efficiently, ultimately increasing their satisfaction with your site.

Moss, Trenton. Webcredible (2004). Design>Web Design>Usability

Eight Guidelines for Usability Testing

Eight essential guidelines for usability testing, helping you to plan, run and analyse usability tests.

Fidgeon, Tim. Webcredible (2005). Design>Web Design>Usability>Testing

Eight Web Usability Killers

Many web sites considered robust and healthy by their owners may be suffering from one of these eight life-threatening diseases.

Streight, Steven. Webcredible (2004). Design>Web Design>Usability

Expert Usability Review vs. Usability Testing

Article outlining the difference between the two usability evaluation methods: The expert usability review and usability testing.

Halabi, Lisa. Webcredible (2007). Design>Web Design>Usability

Eye Tracking: Eye Candy vs. I Can Do

Eye tracking is definitely not a magic bullet or 'the closest thing to mind reading'. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design.

McElhaw, Mark. Webcredible (2007). Design>Usability>Methods>Eye Tracking

Filter and Sort: Improving Ecommerce Product Findability

Filtering and sorting are essential for helping users find the products they're looking for. Find out how to make best use of this essential functionality.

Webb, Jonathan. Webcredible (2006). Design>Web Design>Usability>E Commerce

Five Ways to Improve Online Cross- & Up-selling

Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.

Wong, Cyprian. Webcredible (2008). Design>Web Design>Usability

Focus Groups: How to Run Them

Focus groups are fundamental as an input into any web design decisions - find out how to plan and successfully run them.

Fidgeon, Tim. Webcredible (2006). Design>Web Design>Usability

Forget the "What" - Focus on the "How"

Emphasis the benefits, not the features of your services, and watch your website's conversion rate increase!

Thackston, Karon. Webcredible (2004). Design>Web Design>User Centered Design

The Future Belongs to the Trusted Few

Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.

Usborne, Nick. Webcredible (2006). Design>Web Design>User Centered Design>Marketing

The Future of Web Accessibility

Accessibility is currently in a great state of change - find out what the future hold for web accessibility and how this may affect your website.

Moss, Trenton. Webcredible (2006). Design>Web Design>Accessibility

Get a Free Call to Action!

Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.

Claiborne, Scottie. Webcredible (2005). Design>Web Design>Usability

Google Search Engine Optimisation and their 80/20 Rule

Google's 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.

Callan, David. Webcredible (2006). Design>Web Design>Search>Search Engine Optimization

Google's Advice For Your Website: Content

Google seems to be awarding more and more importance to good content - find out why and what you need to do.

Walsh, Joel. Webcredible (2005). Design>Web Design>Search>Search Engine Optimization

Helping Your Visitors: A State of Mind

Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.

Usborne, Nick. Webcredible (2006). Design>Web Design>User Centered Design>Usability

Hiring a Search Engine Marketing Company

You want to achieve a high search enigne ranking so you're thinking about getting some outside help. Selecting a search engine marketing company can be a daunting task so read through these essential guidelines to find out what you should be looking for.

Claiborne, Scottie. Webcredible (2004). Design>Web Design>Search>Search Engine Optimization