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<channel>
	<title>Webcredible</title>	<link>http://tc.eserver.org/publisher/Webcredible</link>
	<description>A listing of works published by Webcredible in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
	<image>
		<url>http://tc.eserver.org/images/newlogo.gif</url>
		<title>Webcredible</title>
		<link>http://tc.eserver.org/dir/Webcredible</link>
	</image>
	<item>
		<title>Designing for B2B and Enterprise Applications</title>
		<link>http://tc.eserver.org/35487.html</link>
		<guid>http://tc.eserver.org/35487.html</guid>
		<description>It&apos;s not uncommon to hear people complaining about the poor user experience of some B2B and enterprise applications. Read through these top tips to help you design enterprise applications that offer a better user experience and increase productivity.</description>
	</item>
	<item>
		<title>Six-Step Process for Planning a User Test</title>
		<link>http://tc.eserver.org/35266.html</link>
		<guid>http://tc.eserver.org/35266.html</guid>
		<description>Preparing for usability testing requires a surprisingly large amount of planning. Here are the 6 key steps you should go through to get ready.</description>
	</item>
	<item>
		<title>Service Design Across Multiple Channels: Breaking Down Silos or Joining Up?</title>
		<link>http://tc.eserver.org/35085.html</link>
		<guid>http://tc.eserver.org/35085.html</guid>
		<description>In today&apos;s highly competitive environment, it&apos;s important to think about how a product or service is conceived and designed across multiple touchpoints. In this article we introduce the concept of service design and explain why it&apos;s important.</description>
	</item>
	<item>
		<title>Making an Impact: Measuring Web Design Effectiveness</title>
		<link>http://tc.eserver.org/34872.html</link>
		<guid>http://tc.eserver.org/34872.html</guid>
		<description>Want to build a great website incorporating aesthetic design and usability? Find out what to measure to help ensure your site has great aesthetic design.</description>
	</item>
	<item>
		<title>Focus Groups vs. Usability Testing: What, When and Why?</title>
		<link>http://tc.eserver.org/34685.html</link>
		<guid>http://tc.eserver.org/34685.html</guid>
		<description>Focus groups and usability testing are two very useful but very different user research disciplines. This article will look at the difference between focus groups and usability testing, the pros and cons of each and when in the development process you should use them.</description>
	</item>
	<item>
		<title>Seven Tips for Designing for Older Users</title>
		<link>http://tc.eserver.org/34285.html</link>
		<guid>http://tc.eserver.org/34285.html</guid>
		<description>Looking to design a website for older users? Read through these top tips and ensure your site is as effective as possible.</description>
	</item>
	<item>
		<title>How to Make the Most of Your Website in a Recession</title>
		<link>http://tc.eserver.org/34139.html</link>
		<guid>http://tc.eserver.org/34139.html</guid>
		<description>Times are undeniably tough and businesses are looking for a much-needed edge to survive. Find out how your website can give you that edge.</description>
	</item>
	<item>
		<title>Website Aesthetics: What Has It Got To Do With Usability?</title>
		<link>http://tc.eserver.org/33911.html</link>
		<guid>http://tc.eserver.org/33911.html</guid>
		<description>How we choose what to buy is a key question that should be asked when designing an ecommerce website. Find out the importance of and relationship between aesthetics and usability.</description>
	</item>
	<item>
		<title>Improving Mobile Internet Usability</title>
		<link>http://tc.eserver.org/33912.html</link>
		<guid>http://tc.eserver.org/33912.html</guid>
		<description>Even in these relatively advanced times, there&apos;s a whole set of problems faced by mobile users when it comes to accessing the Internet. Read about the importance of mobile usability.</description>
	</item>
	<item>
		<title>Getting Your Website Right: Uses and Misuses of Web Design Patterns</title>
		<link>http://tc.eserver.org/33710.html</link>
		<guid>http://tc.eserver.org/33710.html</guid>
		<description>Thinking of using web design patterns for your website? Read about how to make sure you’re using them in the right context and the right places.&#xD;</description>
	</item>
	<item>
		<title>User Interviews - Analysis Simplified</title>
		<link>http://tc.eserver.org/33593.html</link>
		<guid>http://tc.eserver.org/33593.html</guid>
		<description>You’ve conducted your user interviews, but now you need to make sense of all that information you’ve gathered. These best practice tips will help you analyse the results.</description>
	</item>
	<item>
		<title>E-Commerce on the Go: Selling Through the Mobile</title>
		<link>http://tc.eserver.org/33314.html</link>
		<guid>http://tc.eserver.org/33314.html</guid>
		<description>A series of best practice guidelines for removing potential barriers between your customers and your mobile e-commerce site.</description>
	</item>
	<item>
		<title>Digital Politics: Engaging Voters Online</title>
		<link>http://tc.eserver.org/32768.html</link>
		<guid>http://tc.eserver.org/32768.html</guid>
		<description>The 2008 Presidential election&apos;s brought a new battleground to the forefront of the political arena - online. The online activities of both Barack Obama and John McCain, and their UK counterparts, highlights the increasing reach and influence of online channels and seems to be setting a trend for elections to come.</description>
	</item>
	<item>
		<title>SEO (Search Engine Optimization): Why It Works Best With Quality Writing</title>
		<link>http://tc.eserver.org/32769.html</link>
		<guid>http://tc.eserver.org/32769.html</guid>
		<description>Attracting the attention of Google and other search engines is crucial for bringing visitors to your website. To achieve this effectively, search engine optimised copy should run parallel with good website construction.</description>
	</item>
	<item>
		<title>Online Travel Booking: What Influences Consumers?</title>
		<link>http://tc.eserver.org/32423.html</link>
		<guid>http://tc.eserver.org/32423.html</guid>
		<description>An overview of what influences consumers when booking a holiday and what travel companies can do to offer the best user experience.</description>
	</item>
	<item>
		<title>Online Videos: Engaging Your Users</title>
		<link>http://tc.eserver.org/32138.html</link>
		<guid>http://tc.eserver.org/32138.html</guid>
		<description>A guide to using online video on your site to offer more enticing content and provide a more compelling user experience.</description>
	</item>
	<item>
		<title>User Interviews: A Basic Introduction</title>
		<link>http://tc.eserver.org/31936.html</link>
		<guid>http://tc.eserver.org/31936.html</guid>
		<description>A basic introduction to user interviews, a great way to build research on your users and help improve the usability of your site. </description>
	</item>
	<item>
		<title>Five Ways to Improve Online Cross- &amp; Up-selling</title>
		<link>http://tc.eserver.org/31802.html</link>
		<guid>http://tc.eserver.org/31802.html</guid>
		<description>Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.</description>
	</item>
	<item>
		<title>Online Persuasion: Seven Ways to Persuade People to Buy</title>
		<link>http://tc.eserver.org/31800.html</link>
		<guid>http://tc.eserver.org/31800.html</guid>
		<description>Persuading people to do what you want them to do on your website isn&apos;t as hard as you think. Read through these top tips and so your online conversion rates can soar!</description>
	</item>
	<item>
		<title>Usability and Security: Unlikely Bedfellows?</title>
		<link>http://tc.eserver.org/31803.html</link>
		<guid>http://tc.eserver.org/31803.html</guid>
		<description>With people having to remember more and more usernames, passwords and PINs, it&apos;s crucial that any online security offers the best possible usability. Find out how you can help customers remember their passwords and continue using your website in the long-term.</description>
	</item>
	<item>
		<title>Website Content: Getting It Right for Search Engines</title>
		<link>http://tc.eserver.org/31801.html</link>
		<guid>http://tc.eserver.org/31801.html</guid>
		<description>The content on your website is key for your search engine ranking - find out why this is.</description>
	</item>
	<item>
		<title>AJAX Accessibility for Websites</title>
		<link>http://tc.eserver.org/31058.html</link>
		<guid>http://tc.eserver.org/31058.html</guid>
		<description>Discover the accessibility problems caused by AJAX and how it can be used to enhance web accessibility.</description>
	</item>
	<item>
		<title>Customisable Websites - The Definitive Guide</title>
		<link>http://tc.eserver.org/31056.html</link>
		<guid>http://tc.eserver.org/31056.html</guid>
		<description>Customisable websites have recently become more and more popular - get the lowdown on when and why you should and shouldn&apos;t allow users to change pages on your website.</description>
	</item>
	<item>
		<title>Designing Online Social Networks: The Theories of Social Groups</title>
		<link>http://tc.eserver.org/31057.html</link>
		<guid>http://tc.eserver.org/31057.html</guid>
		<description>It&apos;s important to fully understand the theories of social groups before designing online social networks - find out all you need to know!</description>
	</item>
	<item>
		<title>Planning Your Stylesheet: The Definitive Guide</title>
		<link>http://tc.eserver.org/31060.html</link>
		<guid>http://tc.eserver.org/31060.html</guid>
		<description>Don&apos;t let your stylesheet files get out of control - follow these guidelines right from the start and you&apos;ll easily be able to manage and update your CSS files.</description>
	</item>
	<item>
		<title>Social Media Marketing: A Guide</title>
		<link>http://tc.eserver.org/31054.html</link>
		<guid>http://tc.eserver.org/31054.html</guid>
		<description>Marketing to social media websites such as Digg and del.icio.us has become an integral part of any SEO campiagn - find out what you need to do.</description>
	</item>
	<item>
		<title>Ten Common Errors When Implementing Accessibility</title>
		<link>http://tc.eserver.org/31059.html</link>
		<guid>http://tc.eserver.org/31059.html</guid>
		<description>Web developers often make the same errors as each other when implementing accessibility - find out what these are and how to avoid making these mistakes.</description>
	</item>
	<item>
		<title>The Ultimate Guide to Directory Submissions</title>
		<link>http://tc.eserver.org/31055.html</link>
		<guid>http://tc.eserver.org/31055.html</guid>
		<description>Submitting your website to directories is a great way to increase your search engine rankings - get the full lowdown on how to do this.</description>
	</item>
	<item>
		<title>Converting Visitors to Buyers</title>
		<link>http://tc.eserver.org/30218.html</link>
		<guid>http://tc.eserver.org/30218.html</guid>
		<description>Converting visitors to buyers can be easily achieved by following some basic rules of conversion.</description>
	</item>
	<item>
		<title>E-Commerce Imagery: Persuading with Pictures</title>
		<link>http://tc.eserver.org/30221.html</link>
		<guid>http://tc.eserver.org/30221.html</guid>
		<description>The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.</description>
	</item>
	<item>
		<title>How to Embed Usability and UCD Internally</title>
		<link>http://tc.eserver.org/30219.html</link>
		<guid>http://tc.eserver.org/30219.html</guid>
		<description>Integrating usability into any organisation can be a difficult and isolating experience. Get the lowdown on how to achieve this within your organisation.</description>
	</item>
	<item>
		<title>Search Engine Spam</title>
		<link>http://tc.eserver.org/30217.html</link>
		<guid>http://tc.eserver.org/30217.html</guid>
		<description>Hidden text, doorway pages and mirror sites are all examples of search engine spam and could get you banned from the search engines - make sure your site avoids all of these!</description>
	</item>
	<item>
		<title>Seven Usability Guidelines for Websites on Mobile Devices</title>
		<link>http://tc.eserver.org/30220.html</link>
		<guid>http://tc.eserver.org/30220.html</guid>
		<description>Usability and page design for websites on mobile phones is very different to that of PCs. These essential mobile usability guidelines will help ensure your site works well for mobile visitors.</description>
	</item>
	<item>
		<title>Opening PDFs in a New Window with JavaScript</title>
		<link>http://tc.eserver.org/29389.html</link>
		<guid>http://tc.eserver.org/29389.html</guid>
		<description>Learn how to use unobtrusive JavaScript to automatically open all PDFs in a new window. </description>
	</item>
	<item>
		<title>Split A/B Testing</title>
		<link>http://tc.eserver.org/29387.html</link>
		<guid>http://tc.eserver.org/29387.html</guid>
		<description>Split A/B testing is ideal for testing two web page designs to find out which is the best. Find out how A/B testing works and when to use it.</description>
	</item>
	<item>
		<title>Ten Ways to Orientate Users on Your Site</title>
		<link>http://tc.eserver.org/29386.html</link>
		<guid>http://tc.eserver.org/29386.html</guid>
		<description>Follow these top tips and make sure site visitors know where they are on your site at all times. </description>
	</item>
	<item>
		<title>Website Design Aesthetics</title>
		<link>http://tc.eserver.org/29388.html</link>
		<guid>http://tc.eserver.org/29388.html</guid>
		<description>You have just 5 seconds to persuade new visitors to stay on your website. Find out how to use website design aesthetics to keep users on your site.</description>
	</item>
	<item>
		<title>Eye Tracking: Eye Candy vs. I Can Do</title>
		<link>http://tc.eserver.org/29277.html</link>
		<guid>http://tc.eserver.org/29277.html</guid>
		<description>Eye tracking is definitely not a magic bullet or &apos;the closest thing to mind reading&apos;. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design.</description>
	</item>
	<item>
		<title>Improving Accessibility for Motor Impaired Users</title>
		<link>http://tc.eserver.org/29276.html</link>
		<guid>http://tc.eserver.org/29276.html</guid>
		<description>The unique requirements for motor impaired web users can often be overlooked or poorly implemented. Motor impairments can be caused by a stroke, Parkinson&apos;s disease, Multiple Sclerosis (MS), a physical disability or even a broken arm. This group of users essentially have limited or no ability to use a mouse.</description>
	</item>
	<item>
		<title>Opening PDFs in a New Window with JavaScript</title>
		<link>http://tc.eserver.org/29278.html</link>
		<guid>http://tc.eserver.org/29278.html</guid>
		<description>Using JavaScript can be particularly useful when a website is content managed. Rather than having to rely on site editors to remember to open a link to a PDF in a new window the process is handled by a simple JavaScript function.</description>
	</item>
	<item>
		<title>Print Stylesheet: The Definitive Guide</title>
		<link>http://tc.eserver.org/28653.html</link>
		<guid>http://tc.eserver.org/28653.html</guid>
		<description>A print stylesheet will automatically make all your web pages print-friendly. Find out how to make one with this definitive guide. </description>
	</item>
	<item>
		<title>Striped Tables Using JavaScript</title>
		<link>http://tc.eserver.org/28652.html</link>
		<guid>http://tc.eserver.org/28652.html</guid>
		<description>Find our how to use unobtrusive JavaScript to make striped tables with different backgrounds on each row.</description>
	</item>
	<item>
		<title>Wikiasari: The Convergence of Usability and SEO?</title>
		<link>http://tc.eserver.org/28651.html</link>
		<guid>http://tc.eserver.org/28651.html</guid>
		<description>Wikiasari&apos;s new search engine could change the way search rankings are formulated - find out what this means for your website.</description>
	</item>
	<item>
		<title>&apos;You Who?&apos; - Trust in Web 2.0</title>
		<link>http://tc.eserver.org/28650.html</link>
		<guid>http://tc.eserver.org/28650.html</guid>
		<description>Issues of online trust have evolved as web 2.0 is becoming more widespread - find out what implications this has for your website. &#xD;</description>
	</item>
	<item>
		<title>Accessibility Audit vs. Accessibility Testing</title>
		<link>http://tc.eserver.org/28470.html</link>
		<guid>http://tc.eserver.org/28470.html</guid>
		<description>Article outlining the difference between the two accessibility evaluation methods: The accessibility audit and accessibility testing.</description>
	</item>
	<item>
		<title>Expert Usability Review vs. Usability Testing</title>
		<link>http://tc.eserver.org/28471.html</link>
		<guid>http://tc.eserver.org/28471.html</guid>
		<description>Article outlining the difference between the two usability evaluation methods: The expert usability review and usability testing.</description>
	</item>
	<item>
		<title>How to Validate Forms with JavaScript</title>
		<link>http://tc.eserver.org/28467.html</link>
		<guid>http://tc.eserver.org/28467.html</guid>
		<description>Discover why and how you should use unobtrusive JavaScript to validate forms.</description>
	</item>
	<item>
		<title>Increasing Form Usability with JavaScript</title>
		<link>http://tc.eserver.org/28468.html</link>
		<guid>http://tc.eserver.org/28468.html</guid>
		<description>It&apos;s easy to increase the usability of forms using JavaScript - find out how.</description>
	</item>
	<item>
		<title>JavaScript and Progressive Enhancement</title>
		<link>http://tc.eserver.org/28466.html</link>
		<guid>http://tc.eserver.org/28466.html</guid>
		<description>Learn about JavaScript and how it can be used to progressively enhance your site.</description>
	</item>
	<item>
		<title>New CSS Commands for Internet Explorer 7</title>
		<link>http://tc.eserver.org/28469.html</link>
		<guid>http://tc.eserver.org/28469.html</guid>
		<description>Internet Explorer 7 now supports a number of new CSS commands - find out what these are and how to use them.</description>
	</item>
	<item>
		<title>Filter and Sort: Improving Ecommerce Product Findability</title>
		<link>http://tc.eserver.org/28299.html</link>
		<guid>http://tc.eserver.org/28299.html</guid>
		<description>Filtering and sorting are essential for helping users find the products they&apos;re looking for. Find out how to make best use of this essential functionality.</description>
	</item>
	<item>
		<title>The Future Belongs to the Trusted Few</title>
		<link>http://tc.eserver.org/28296.html</link>
		<guid>http://tc.eserver.org/28296.html</guid>
		<description>Find out how to avoid sneaky marketing practices that users can see through. Instead, provide honest and useful content and watch the number of repeat site visitors soar.</description>
	</item>
	<item>
		<title>The Future of Web Accessibility</title>
		<link>http://tc.eserver.org/28298.html</link>
		<guid>http://tc.eserver.org/28298.html</guid>
		<description>Accessibility is currently in a great state of change - find out what the future hold for web accessibility and how this may affect your website.</description>
	</item>
	<item>
		<title>Sales Without Search Engines</title>
		<link>http://tc.eserver.org/28297.html</link>
		<guid>http://tc.eserver.org/28297.html</guid>
		<description>Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.</description>
	</item>
	<item>
		<title>WCAG 2.0: The New W3C Accessibility Guidelines Evaluated</title>
		<link>http://tc.eserver.org/28295.html</link>
		<guid>http://tc.eserver.org/28295.html</guid>
		<description>WCAG 2.0, the second version of the W3C&apos;s accessibility guidelines are soon to be released - find out what accessibility experts at Webcredible think of these new guidelines.</description>
	</item>
	<item>
		<title>Google Search Engine Optimisation and their 80/20 Rule</title>
		<link>http://tc.eserver.org/27988.html</link>
		<guid>http://tc.eserver.org/27988.html</guid>
		<description>Google&apos;s 80/20 rule means they apply a lot of of importance to off-page optimisation, such as inbound link text. On-page optimisation is now considered to be far less important.</description>
	</item>
	<item>
		<title>Innovative User Interface Design</title>
		<link>http://tc.eserver.org/27989.html</link>
		<guid>http://tc.eserver.org/27989.html</guid>
		<description>More and more websites are developing innovative user interface designs. Check out some of our favourites and see what new ideas you can glean!</description>
	</item>
	<item>
		<title>Preparing your CSS for Internet Explorer 7</title>
		<link>http://tc.eserver.org/27987.html</link>
		<guid>http://tc.eserver.org/27987.html</guid>
		<description>Internet Explorer 7 has different (and better) support for CSS than any of its predecessors - find out what implications this may have for your website. </description>
	</item>
	<item>
		<title>Mobile and Handheld Usability Testing - Why It Matters</title>
		<link>http://tc.eserver.org/27864.html</link>
		<guid>http://tc.eserver.org/27864.html</guid>
		<description>Mobile and handheld usability testing is crucial to your business - find out why and what you need to do for this unique medium.</description>
	</item>
	<item>
		<title>Being a Trusted Expert</title>
		<link>http://tc.eserver.org/27606.html</link>
		<guid>http://tc.eserver.org/27606.html</guid>
		<description>Find out how to become a trusted expert on your website and watch your online credibility soar! &#xD;</description>
	</item>
	<item>
		<title>Beyond Guidelines: Advanced Accessibility Techniques</title>
		<link>http://tc.eserver.org/27605.html</link>
		<guid>http://tc.eserver.org/27605.html</guid>
		<description>Find out how to go beyond the W3C accessibility guidelines and offer a truly accessible web experience. </description>
	</item>
	<item>
		<title>The Page Title and Meta Description</title>
		<link>http://tc.eserver.org/27607.html</link>
		<guid>http://tc.eserver.org/27607.html</guid>
		<description>Never underestimate the importance of the page title and meta description - they&apos;re used by both search engines and people to judge your website.</description>
	</item>
	<item>
		<title>Focus Groups: How to Run Them</title>
		<link>http://tc.eserver.org/27105.html</link>
		<guid>http://tc.eserver.org/27105.html</guid>
		<description>Focus groups are fundamental as an input into any web design decisions - find out how to plan and successfully run them.</description>
	</item>
	<item>
		<title>Helping Your Visitors: A State of Mind</title>
		<link>http://tc.eserver.org/27107.html</link>
		<guid>http://tc.eserver.org/27107.html</guid>
		<description>Remember your site visitors won&apos;t find your website as easy to use as you do. Change your state of mind and you&apos;ll improve the user experience for all visitors.</description>
	</item>
	<item>
		<title>Usability Testing with Children</title>
		<link>http://tc.eserver.org/27106.html</link>
		<guid>http://tc.eserver.org/27106.html</guid>
		<description>Usability testing with children can prevent some unique challenges - find out what exactly these are and what you need to do.</description>
	</item>
	<item>
		<title>Internet Explorer and CSS Issues</title>
		<link>http://tc.eserver.org/26765.html</link>
		<guid>http://tc.eserver.org/26765.html</guid>
		<description>Internet Explorer has a number of CSS issues. Find out what these issues are and how to get around them, so your website looks the same in all browsers.</description>
	</item>
	<item>
		<title>Learning Difficulties and Web Accessibility</title>
		<link>http://tc.eserver.org/26766.html</link>
		<guid>http://tc.eserver.org/26766.html</guid>
		<description>Accessibility is about making it as easy as possible for all members of society to fully take part in that society. It is about removing barriers. It is about inclusion and empowerment. It is about creating the sort of world that we all want to live in - a message that should resonate with us all.</description>
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	<item>
		<title>Usability for Older Web Users</title>
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		<guid>http://tc.eserver.org/26767.html</guid>
		<description>The number of older web users is growing at a dramatic rate. Find out how to make your website easy to use for this lucrative market.</description>
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	<item>
		<title>How to Improve Your Site Search (...or ‘looking for jamie oliver’)</title>
		<link>http://tc.eserver.org/26548.html</link>
		<guid>http://tc.eserver.org/26548.html</guid>
		<description>Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they&apos;re looking for through the site search.</description>
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		<title>Are Your Prospects Walking Out on You?</title>
		<link>http://tc.eserver.org/26519.html</link>
		<guid>http://tc.eserver.org/26519.html</guid>
		<description>Learn how to write compelling copy that will keep your site visitors interested in what you&apos;re offering. </description>
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		<title>Compelling Headlines to Improve Your Search Engine Ranking</title>
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		<guid>http://tc.eserver.org/26518.html</guid>
		<description>Write compelling headings that attract both search engines and your desired kind of site visitor. </description>
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	<item>
		<title>User-Centred Design (UCD): 6 Methods</title>
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		<guid>http://tc.eserver.org/26516.html</guid>
		<description>Learn all about user-centered design, the methods available to you, and how and when they should be employed. </description>
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	<item>
		<title>Eight Guidelines for Usability Testing</title>
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		<guid>http://tc.eserver.org/26487.html</guid>
		<description>Eight essential guidelines for usability testing, helping you to plan, run and analyse usability tests.</description>
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	<item>
		<title>Using the Web Accessibility Toolbar</title>
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		<guid>http://tc.eserver.org/26486.html</guid>
		<description>The Web Accessibility Toolbar will help you test any website for basic accessibility in just a few minutes - find out where you can get it from and how to use it.</description>
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		<title>Google&apos;s Advice For Your Website: Content</title>
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		<guid>http://tc.eserver.org/26098.html</guid>
		<description>Google seems to be awarding more and more importance to good content - find out why and what you need to do. </description>
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		<title>Improving Usability for Screen Reader Users</title>
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		<guid>http://tc.eserver.org/26099.html</guid>
		<description>Find out how to improve usability and accessibility for screen reader users. </description>
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	<item>
		<title>The Problem with Automated Accessibility Testing Tools</title>
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		<guid>http://tc.eserver.org/26100.html</guid>
		<description>Automated accessibility testing tools can be useful, but there are a number of disadvantages with relying on them. </description>
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	<item>
		<title>Using Ezine Articles to Promote Your Business</title>
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		<description>Writing ezine articles can be a massive benefit to your business - find out exactly why!</description>
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		<title>Website Content &amp; Usability</title>
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		<description>Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines. </description>
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	<item>
		<title>Creating a Sales Page That Converts</title>
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		<description>Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!</description>
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	<item>
		<title>The Definitive Link-Building Strategy</title>
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		<description>Learn how to go about starting that all-important link building campaign, to help ensure a higher search engine ranking for your website.</description>
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	<item>
		<title>Get a Free Call to Action!</title>
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		<description>Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.</description>
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	<item>
		<title>Web Accessibility for Screen Magnifier Users</title>
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		<guid>http://tc.eserver.org/25515.html</guid>
		<description>Discover how to improve both usability and accessibility for screen magnifier users using the Internet.</description>
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	<item>
		<title>CSS and Round Corners: Boxes with Curves</title>
		<link>http://tc.eserver.org/25293.html</link>
		<guid>http://tc.eserver.org/25293.html</guid>
		<description>Discover how to make boxes with round corners, all through the power of CSS.</description>
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	<item>
		<title>Six Powerful Ways to Find Link Targets</title>
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		<description>Building up links into your website is one of the most effective ways of achiveing a high search engine ranking - find out how to find the best websites from which to request links</description>
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	<item>
		<title>Tell Me What You Do!</title>
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		<description>Explaining what you actually do is the first thing your website should do, but many sites forget this most basic of information. Find out how to do this effectively and avoid leaving your site visitors in the dark.</description>
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	<item>
		<title>Writing Effective ALT Text for Images</title>
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		<description>Simply inserting ALT text isn&apos;t necessarily enough to ensure accessible images - the text must also be effectively written. Find out how to achieve this...</description>
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		<title>Keywords Phrases in Linking Text</title>
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		<description>Placing keywords into linking text gives search engines a clue as to what each destination page is about, so is hugely important.</description>
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	<item>
		<title>Making Accessible Forms, Part 2</title>
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		<description>Learn more on how to make your online forms accessible in part 2 of this HTML form tutorial</description>
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		<title>Staying Ahead of Competitors</title>
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		<description>Learn how to stay ahead of your competitors in the fast-paced ever-changing world of the Internet.</description>
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		<title>Ten Ways to Improve the Usability of Your Ecommerce Site</title>
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		<description>Increase ecommerce usability and you can maximise your website&apos;s conversion rate, reduce drop-out rates and convert users&apos; shopping baskets into orders.</description>
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		<title>Why Track Your Visitor&apos;s Behaviour</title>
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		<description>Understanding what your visitors actually do on your website is an essential part of usability. Find out how to go about doing this!</description>
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		<title>The Write to Link Popularity</title>
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		<guid>http://tc.eserver.org/25133.html</guid>
		<description>Writing articles is one of the best way to improve the link popularity of your website - find out why.</description>
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		<title>Beware of Opening Links in a New Window</title>
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		<description>Find out why opening a link in a new window is not generally a good idea.</description>
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		<title>Create credibility for online success</title>
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		<description>Read about what it takes to create credibility for your online business.</description>
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		<title>CSS Hacks and Browser Detection</title>
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		<guid>http://tc.eserver.org/24863.html</guid>
		<description>Learn how to use CSS hacks to send different commands to different browsers. </description>
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		<title>CSS shorthand properties</title>
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		<guid>http://tc.eserver.org/24864.html</guid>
		<description>Master these CSS shorthand properties and shave kilobytes off your CSS documents!</description>
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		<title>Making Accessible Forms, Part 1</title>
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		<guid>http://tc.eserver.org/24861.html</guid>
		<description>Learn how to make your online forms accessible in this HTML form tutorial</description>
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		<title>The Secret benefit of search engine optimisation: Increased usability</title>
		<link>http://tc.eserver.org/24860.html</link>
		<guid>http://tc.eserver.org/24860.html</guid>
		<description>Optimising a website for search engines can also improves its usability - find out why and how</description>
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		<title>Effective Site Navigation</title>
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		<guid>http://tc.eserver.org/24516.html</guid>
		<description>Learn how to create site navigation so your users can find what they&apos;re looking for quickly and efficiently, ultimately increasing their satisfaction with your site.</description>
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		<title>The Secret Benefit of Accessibility, Part 2: A Higher Search Engine Ranking</title>
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		<description>One of the lesser-known benefits of web accessibility is the fact that a website more accessible to people is also more accessible to search engines. This article outlines the ways the two areas overlap.</description>
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		<title>Ten Reasons People Don&apos;t Visit Your Website</title>
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		<description>Would you like to increase the number of visitors to your site? Read through these 10 reasons why web users might not be coming and make sure you don&apos;t do any of them!</description>
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		<title>Does a Question Mark in the URL Affect Ranking?</title>
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		<description>For a long time search engine professionals have claimed that a question mark in a web page&apos;s URL is bad for its search ranking. Is this still true today? This article investigates.</description>
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		<title>Make Testimonials Believable!</title>
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		<description>Testimonials are obviously an extremely important part of any website - be sure to maximise their effectiveness.</description>
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		<title>The Secret Benefit of Accessibility, Part 1: Increased Usability</title>
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		<description>Web accessibility has a huge number of benefits, one the main ones being increased usability. This article outlines some of the ways accessibility and usability overlap and how enhancing a website&apos;s accessibility can automatically improve its usability too.</description>
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		<title>Ten CSS Tricks You May Not Know</title>
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		<guid>http://tc.eserver.org/24402.html</guid>
		<description>With so many different ways of using CSS some important tricks and techniques may have passed you by. See how many of the ten you already know and maybe learn something new!</description>
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		<title>Why a CSS Website Layout Will Make You Money</title>
		<link>http://tc.eserver.org/24403.html</link>
		<guid>http://tc.eserver.org/24403.html</guid>
		<description>Many of us know about the benefits of using CSS over tables for layout. But did you know doing so could also make you money? Sounds strange but this article explains why and how.</description>
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	<item>
		<title>Hiring a Search Engine Marketing Company</title>
		<link>http://tc.eserver.org/24361.html</link>
		<guid>http://tc.eserver.org/24361.html</guid>
		<description>You want to achieve a high search enigne ranking so you&apos;re thinking about getting some outside help. Selecting a search engine marketing company can be a daunting task so read through these essential guidelines to find out what you should be looking for.</description>
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	<item>
		<title>Link Popularity: Who Should You Link To</title>
		<link>http://tc.eserver.org/24362.html</link>
		<guid>http://tc.eserver.org/24362.html</guid>
		<description>Find out who you should be linking to in order to optimise your link popularity.</description>
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	<item>
		<title>Separate Text-Only Version? No Thanks</title>
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		<guid>http://tc.eserver.org/24360.html</guid>
		<description>In an attempt to make their sites accessible to all, more and more websites are now offering text-only versions of their sites. Find out why this is a really bad idea.</description>
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	<item>
		<title>Writing Effective Link Text</title>
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		<guid>http://tc.eserver.org/24359.html</guid>
		<description>Hypertext links are what connects web pages together and are at the very core of the Internet. As they&apos;re so important it&apos;s essential that your link text is effectively written and displayed - find out how.</description>
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	<item>
		<title>CSS Design: the Basics</title>
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		<guid>http://tc.eserver.org/24050.html</guid>
		<description>Learn the all-important basics of CSS design in this article that explains positioning and colour formatting effects.</description>
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	<item>
		<title>CSS Navigation Menu</title>
		<link>http://tc.eserver.org/24037.html</link>
		<guid>http://tc.eserver.org/24037.html</guid>
		<description>Use the immense power of CSS to make navigation buttons with pure HTML - not an &lt;img&gt; tag in sight!</description>
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	<item>
		<title>Does Keyword Location on Page Affect Ranking? </title>
		<link>http://tc.eserver.org/24040.html</link>
		<guid>http://tc.eserver.org/24040.html</guid>
		<description>Find out the best position to place your keywords on web pages to optimise them for the search engines.</description>
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	<item>
		<title>Ten Usability Blunders of the Big Players</title>
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		<description>Big companies with big sites, big userbases, and big wallets should lead the way in terms of accessibility. But major sites - from Amazon to Google – can and do make usability blunders. Learn from their mistakes with this quick round-up of prime offenders!</description>
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		<title>Web Accessibility Myths </title>
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		<description>Discover the truth about web accessibility. This article debunks seven accessibility common myths.</description>
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		<title>Words - The Secret Sauce in Website Marketing </title>
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		<description>Words are the secret to effective website marketing. Find out how to use your copy to maximise the effectiveness of your website.</description>
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		<title>About the Open Directory (DMOZ)</title>
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		<description>Learn all about the Open Directory and how to get listed there.</description>
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		<title>Applying CSS to Forms</title>
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		<description>Learn how to lay out and format your forms with the power of CSS.</description>
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		<title>Assessing the Credibility of Online Sources</title>
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		<guid>http://tc.eserver.org/23244.html</guid>
		<description>Learn how to check a website&apos;s credibility.</description>
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		<title>CSS Rollover Buttons</title>
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		<guid>http://tc.eserver.org/23232.html</guid>
		<description>Learn how to make rollover buttons with CSS - no JavaScript in sight!</description>
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		<title>Does the Number of Links on a Page Affect its Ranking?</title>
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		<guid>http://tc.eserver.org/23246.html</guid>
		<description>The more outbound links there are, the higher in the search rankings your web pages will be, according to this article.</description>
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		<title>The DRC Blew It</title>
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		<description>Review of the DRC&apos;s report into web accessibility.</description>
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		<title>Eight Web Usability Killers</title>
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		<description>Many web sites considered robust and healthy by their owners may be suffering from one of these eight life-threatening diseases.</description>
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		<title>Forget the &quot;What&quot; - Focus on the &quot;How&quot;</title>
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		<description>Emphasis the benefits, not the features of your services, and watch your website&apos;s conversion rate increase! </description>
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		<title>How to Find Good Keywords</title>
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		<description>Learn how to find the best keywords for your website: ones which are heavily searched for but not being targeted by many other websites.</description>
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		<title>Improve the Readability of Your Web Pages</title>
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		<description>Learn how to make your web pages easier to read with easy-to-read article!</description>
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		<title>Linking Out Is Good</title>
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		<description>Linking out to external websites is a great thing - it can enhance your website&apos;s usability, credibility and search engine ranking.</description>
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