When The Title Ain't Good: How PC Magazine Failed

If you try a bait and switch tactic on your web site and you are trying to sell to customers, you will fail. You must provide the right information to people. You have to exceed their expectations.Sales follow the delivery of solid, respected content.

Rhodes, John S. WebWord (1999). Design>Web Design>Writing

When to Link Out of Your Site

You should only link out of your own site as a last resort. In general you want to keep your visitors at your site. Heck, isn't that why you built it? But there are times when it makes sense to stop the insanity and add that link. You must send visitors away sometimes.

Rhodes, John S. WebWord (1999). Design>Web Design>Hypertext>Usability

An Introduction to Persuasive Design

Many users are highly motivated to complete tasks before they begin and before any external motivation is provided. In other words, usability can easily be an umbrella that covers persuasion.

Rhodes, John S. WebWord (2008). Articles>Web Design>Usability>Persuasive Design