Searching Help: Don’t Even Go There

Web site user assistance that consistently exceeds customer’s expectations can catapult your company to legendary status and create brand equity you can measure in billions of dollars. However, making Help a strategic asset for your company is an arduous task. To shed light on this important topic, I have teamed up with Tricia Clement, a renowned cognitive psychologist and Web site user assistance expert. In this month’s Search Matters column, we’ll deliver actionable insights about Web site user assistance.

Nudelman, Greg and Tricia Clement. UXmatters (2009). Articles>Documentation>Help>Search

User Research for Personas and Other Audience Models

This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis. First, however, let me briefly discuss what we generally mean when we talk about personas and the role they play in the design and development process.

Baty, Steve. UXmatters (2009). Articles>User Centered Design>Audience Analysis>Personas

Analysis, Plus Synthesis: Turning Data into Insights

In this article, I will outline an approach to gleaning insights from primary qualitative research data. This article is not a how-to for creating the design tools that are often the outputs of primary qualitative user research—such as personas, mental models, or user scenarios. Instead, it identifies an approach to generating overarching insights, regardless of the design tool you want to create.

Ellerby, Lindsay. UXmatters (2009). Articles>User Centered Design>Interviewing>Research

Using Web Software for Collaborative Work on Virtual UX Teams

Increasingly, virtual teamwork means UX professionals must get things done in an environment devoid of the physical presence of colleagues and lacking the relative ease of on-site collaboration. Effectively completing UX tasks while at a distance from our clients, stakeholders, and team members can be challenging, from both technical and process perspectives. How can we, as UX professionals, enable the close collaboration with others we need and manage the process of creating engaging digital experiences when we’re so far apart from each other physically?

Follett, Jonathan. UXmatters (2009). Articles>Collaboration>Software>User Experience

Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results

In search results, the old adage a picture is worth a thousand words rings true. When it comes to making your search results more efficient to use, more relevant, and more attractive, images reign supreme. There is simply nothing else on your search results pages that can come close to offering the same potential as thumbnail images for dramatically increasing your conversion rates and revenues.

Nudelman, Greg. UXmatters (2009). Articles>Web Design>Graphic Design>Search

Refactoring the User Experience

Though the relationship between software engineering and user experience is not always an easy one, software engineers and UX professionals share some common goals. Both have a vested interest in producing systems that are useful and usable. This column will explore how we can apply software engineering concepts and practices in the context of user experience design and, hopefully, build greater understanding between the two disciplines.

Hornsby, Peter. UXmatters (2009). Articles>User Experience>Usability

Using Verbs As Nouns in User Interfaces

To better manage interactions with such large datasets, we’ve incorporated the concept of views, in the same way that Microsoft Outlook and SQL Builder use them. However, my initial usability testing has found that the concept of views is escaping most people, and I think it often boils down to the term itself. Even if I show users what the software does—and they pretty much always like it when they see it—they still often cannot get over the initial hurdle of the naming convention.

Six, Janet M. UXmatters (2009). Articles>User Experience>Diction>User Interface

Architecting User Assistance Topics for Reuse: Case Examples in DITA

In this column, I’ll review what user assistance architects mean by reuse and what its benefits can be. I’ll then describe some different scenarios for reuse and offer guidelines that user assistance architects and information developers can follow. My examples show how DITA (Darwin Information Typing Architecture) can be an effective reuse framework. But the principles I discuss go beyond DITA, and you can apply them to any structured information framework or toolset.

Hughes, Michael A. UXmatters (2009). Articles>Content Management>Documentation>DITA

Follow the Recipe

Following a software design process can offer the same kinds of benefits you gain from following a recipe when cooking: getting reliable results. For example, if I have a recipe for gingerbread, but I don’t follow the recipe, should I still expect to get gingerbread? It depends, of course, on how much I choose to deviate from the recipe.

Gagnier, Ron. UXmatters (2009). Articles>Project Management>Programming

Innovation Workshops: Facilitating Product Innovation

Innovation workshops can both help you come up with great ideas and align your multidisciplinary product team around them. Innovation workshops facilitate collaboration, foster trust, and promote free expression. They provide a venue for engaging a cross-functional team in brainstorming and creative ideation, filtering a large set of ideas, collaborating on design, rapidly gathering user feedback and iterating designs, and getting the consensus you need to drive an innovative product to market.

Nieters, Jim. UXmatters (2009). Articles>Project Management>Collaboration

Reusing the User Experience

As a rule of thumb, the earlier in the development process reuse can occur, the more efficient reuse becomes. Like software component reuse, the reuse of UX design elements can be a very efficient form of reuse—particularly because this form of reuse occurs very early in the product development cycle. The ability to reuse prior work effectively is one characteristic of a mature discipline.

Hornsby, Peter. UXmatters (2009). Articles>Project Management>User Interface>Planning

Moving into User Research: Establishing Design Guidelines

The best technical writers do user research to understand the audience for their documentation, create user profiles or personas, perform task analyses, and do usability testing to ensure that their documentation meets users’ needs. All of these are activities in which a user researcher engages. Thus, as a technical writer, you can start amassing experience in user research and building a portfolio of user research documentation.

Six, Janet M. UXmatters (2009). Articles>User Experience>Research>Technical Writing

The Social Buzz: Designing User Experiences for Social Media

There is a lot of excitement about efforts that are currently underway to explore what social technologies can offer—the boundaries they can cross that the traditional Web could not. Similar to users’ need to cope with the problems of adapting to the ever-changing face of social media, addressing the needs of social media in design requires additional effort and interest on the part of UX designers, to keep track of the capabilities and limitations of emerging technologies.

Asad, Junaid. UXmatters (2009). Articles>User Experience>Social Networking

Is Your Design Thinking Showing?

Just as companies need to differentiate themselves by creating and promoting a clear value proposition, so do UX groups. What is our value proposition? What can UX teams do that other disciplines cannot? We think in terms of design. We communicate visually. Nobody else can do this as well as we can. Other disciplines may do a much better job of communicating numbers in spreadsheets or giving slick presentations highlighting features. What we, as UX professionals, can do is bring possibilities to life by visualizing solutions for stakeholders and enabling them to see those possibilities in tangible form.

Nieters, Jim. UXmatters (2009). Design>User Experience

Best Practices for Designing Faceted Search Filtersn

Recently, Office Depot redesigned their search user interface, adding attribute-based filtering and creating a more dynamic, interactive user experience. Unfortunately, Office Depot’s interaction design misses some key points, making their new search user interface less usable and, therefore, less effective. That’s the bad news. The good news is that the Office Depot site presents us with an excellent case study for demonstrating some of the important best practices for designing filters for faceted search results.

Nudelman, Greg. UXmatters (2009). Articles>Web Design>Search>Usability

Effective UX in a Corporate Environment, Part II

In this column, which is the second of two parts, we’ll continue discussing how companies can ensure the effectiveness of User Experience within their organizations and current product development processes.

Six, Janet M. and Chris Anthony. UXmatters (2009). Articles>User Experience>Workplace>Workflow

What’s My Persona? Developing a Deep and Dimensioned Character

I believe designers gather data to understand the personas that represent the users for whom they are designing a user interface. This is quite similar to the way actors must develop an understanding of their characters. So, developing their character-building and storytelling skills can help designers—just as it does actors.

Lepore, Traci. UXmatters (2009). Articles>User Centered Design>Methods>Personas

Defining Social Media Settings

As we explore what social technologies can offer and the boundaries they can cross—boundaries that had confined the traditional Web—UX professionals must now take up a new design challenge. We must address the changing needs for social media and facilitate users’ taking better advantage of everything social media has to offer.

Asad, Junaid. UXmatters (2009). Articles>Web Design>Social Networking>User Experience

Effective UX in a Corporate Environment, Part I

To foster discussion about the issues companies face in trying to effectively integrate user experience into their current organizations and processes, we surveyed our panel of Ask UXmatters experts, asking them to give us their thoughts on these important issues.

Six, Janet M. and Chris Anthony. UXmatters (2009). Articles>User Experience>Workplace>Workflow

Inside Out: Interaction Design for Augmented Reality

While ubiquitous computing remains an unpleasant mouthful of techno-babble to most people who know the term, and everyware is still an essentially unknown idea, the visibility of augmented reality has surged in the last twelve months.

Lamantia, Joe. UXmatters (2009). Articles>User Interface>User Experience>Information Design

Online Advertising: Factors That Influence Customer Experience

In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.

Kirmani, Shazeeye and Shamugam Rajasekaran. UXmatters (2009). Articles>Web Design>Marketing>User Experience

Use Cases for User Assistance Writers

Perhaps the true measure of a good idea is its persistence, even though folks are slow to pick up on it. SGML is a good example. It seemed like a great idea, but for a long time, had trouble getting traction in the general tool space. Then it started showing up at technical communication conferences wearing a name badge that said, “Hi, my name is DITA,” and suddenly, it’s a hit!

Hughes, Michael A. UXmatters (2009). Articles>Documentation>XML>DITA

First, Do No Harm 

In my column, On Good Behavior, I’ll explore the essentials of good interaction design. This first column provides a brief introduction to interaction design—defining the scope this column will cover—then explores some key design principles. What is interaction design?

Gabriel-Petit, Pabini. UXmatters (2009). Articles>User Experience>Interaction Design>Workflow

I Have an Idea! Forums for Design Conversations and Negotiations 

Working together in a group to produce a creative outcome is difficult—don’t let anyone tell you it’s not. A time or two, I’ve had that same feeling of being dumbstricken when participating in various forms of UX design brainstorming sessions.

Lepore, Traci. UXmatters (2009). Articles>User Experience>Collaboration

Visual Methods of Communicating Structure, Relationship, and Flow 

Many of us are more comfortable communicating in words than in pictures. For example, user assistance writers are by nature and training writers, so they understand words and are adept at using word processing and publishing tools. Writers use lexicentric tools not only for creating and delivering content, but also as cognitive tools—that is, tools that help them think more clearly and efficiently. Thus, a user assistance writer might create a user-task matrix or take advantage of a word processor’s outline view when creating or evaluating a document’s structure.

Hughes, Michael A. UXmatters (2009). Articles>Graphic Design>Technical Illustration>Workflow