Your Website is a Satellite. Contextual Search is the Sun

The internet is more like the heliocentric model championed by Galileo, with search as the sun. It is an ever-growing collection of distribution channels, each with their own audience, revolving around an increasingly contextual search experience. It’s time to expand your perspective to account for this. But, like Galileo, you may have a hard time with the authorities as you start to act on this understanding.

Tipping Point Labs (2009). Articles>Web Design>Search>Search Engine Optimization

The Illusion of SEO vs. the Reality of Great Content

SEO techniques will increase your search rankings and SEM will get you traffic on the top search engines. But a boatload of quality content will also accomplish these things and prepare you for the more contextual future of search.

Tipping Point Labs (2009). Articles>Web Design>Content Management>Search Engine Optimization