Quickness and Usability Keys to Successful Web Sites

Three clicks and that's it. Most Web site users allow only three clicks to be impressed with your product. Most people don't surf the Web; they have an agenda. In specialized fields such as banking, users will stay with sites that give them information quickly and pleasantly. The challenge is to produce a positive Web site experience the first time around. It boils down to one word: usability. Is your Web site user friendly? With 80% of current Web sites falling by the wayside, your home page must be easily accessible as well as eye-catching and informative. The imperatives are point, click and find the right department.

Schaffer, Eric M. TechWeb (2001). Design>Web Design>User Experience>Usability