Are URL Shorteners A Necessary Evil, Or Just Evil?

What started out as something people did via e-mail and bookmark-sharing services like Delicious, is now moving to Facebook, Twitter, and other social broadcasting services. It is just so much more efficient to share a link once with all your friends and followers than to send it to each one individually.

Schonfeld, Erick. TechCrunch (2009). Articles>Web Design>User Experience>Social Networking

A Map Of Social (Network) Dominance

Even on the Web, world dominance must be achieved one country at a time. While Facebook has long been the largest social network in the world, and should soon pass MySpace in the U.S., it is not the largest social network in every country.

Schonfeld, Erick. TechCrunch (2009). Articles>User Centered Design>Social Networking>International