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Response Rates and Surveying Techniques: Tips to Enhance Survey Respondent Participation 
Sufficient response rates are important for surveys. A survey that collects very little data may not contain substantial information. In order to collect successful responses, researchers must take into consideration the audience, the quantity of online surveys in circulation, and the potential for surveys reported as spam. These factors may result in lower respondent interest and acceptance of survey invitations. But there are ways to increase response rates!
SurveyMonkey (2008). Articles>Research>Methods>Surveys
#32709
This guide provides information on writing successful and effective survey questions, creating survey flow and layout, calculating response rates, tips for increasing response rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited for additional help in survey design.)
SurveyMonkey (2008). Articles>Research>Methods>Surveys
