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<channel>
	<title>Step Two</title>	<link>http://tc.eserver.org/publisher/Step_Two</link>
	<description>A listing of works published by Step Two in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
	<image>
		<url>http://tc.eserver.org/images/newlogo.gif</url>
		<title>Step Two</title>
		<link>http://tc.eserver.org/dir/Step_Two</link>
	</image>
	<item>
		<title>Content Reuse in Practice</title>
		<link>http://tc.eserver.org/33261.html</link>
		<guid>http://tc.eserver.org/33261.html</guid>
		<description>Few organisations are able to realise this vision of content reuse in practice. Instead, content reuse is typically only used in a few limited situations, with authoring and publishing continuing unchanged to a large extent.</description>
	</item>
	<item>
		<title>Successfully Deploying a Content Management System</title>
		<link>http://tc.eserver.org/33271.html</link>
		<guid>http://tc.eserver.org/33271.html</guid>
		<description>This article outlines a structured approach to deploying a CMS, as well as providing a range of practical guidelines and tips that will assist the implementation team.</description>
	</item>
	<item>
		<title>Using a “Strawman” for Page Layout Design</title>
		<link>http://tc.eserver.org/33227.html</link>
		<guid>http://tc.eserver.org/33227.html</guid>
		<description>Designing the page layouts for a new or redesigned intranet can be complex. One of the most difficult aspects is creating the first layout. Starting with an empty screen, you need to determine what will go on each page and where it will go. Using a strawman design - a design that is created with the intent of discarding it - can help to overcome many of the difficulties in the design process.</description>
	</item>
	<item>
		<title>Helping People Find the Content They Want</title>
		<link>http://tc.eserver.org/33204.html</link>
		<guid>http://tc.eserver.org/33204.html</guid>
		<description>Enabling people to find the specific information they require amongst the hundreds and thousands of other pieces of content available on a site can be a difficult task.</description>
	</item>
	<item>
		<title>What to Include in Intranet Search Results</title>
		<link>http://tc.eserver.org/33107.html</link>
		<guid>http://tc.eserver.org/33107.html</guid>
		<description>Intranet search often fails to meet the needs or expectations of users, with confusing and complex results provided for even the simplest searches.</description>
	</item>
	<item>
		<title>Who Should Own the Intranet?</title>
		<link>http://tc.eserver.org/33108.html</link>
		<guid>http://tc.eserver.org/33108.html</guid>
		<description>One of the first challenges when establishing an intranet is to determine who should have overall ownership of the site, and where the intranet team should be located.&#xD;&#xD;While the responsibility for driving the intranet must be given to a single business area, this group must be located within the right area of the organisation if the intranet is to succeed.&#xD;&#xD;This briefing explores a number of common intranet owners, and discusses the pros and cons of each group. It then presents some general guidelines and approaches for selecting where to place the intranet team.</description>
	</item>
	<item>
		<title>Why are Intranets Structured Like the Organisational Chart?</title>
		<link>http://tc.eserver.org/33110.html</link>
		<guid>http://tc.eserver.org/33110.html</guid>
		<description>Many intranets are structured around the organisational chart. It is well known that this method of grouping content is difficult for staff — they can’t find information if they don’t know who is responsible for it. However, it often seems too difficult to move from an organisational-based structure to a more intuitive topical structure.&#xD;&#xD;Before moving to a better structure it is necessary to identify why the intranet is currently designed around the organisational chart, and address these issues first.</description>
	</item>
	<item>
		<title>Improving your Intranet, Task by Task</title>
		<link>http://tc.eserver.org/33060.html</link>
		<guid>http://tc.eserver.org/33060.html</guid>
		<description>When faced with an out-dated and ineffective intranet, a common response is to launch a redesign project. This can involve spending the next three to six months researching staff needs, creating a new information architecture, and authoring new content. If redesign efforts are based on a solid analysis of business and user needs, this can be an effective way to improve an intranet. However, it takes considerable time and resources, and does not result in a measurable payoff for several months. For some organisations, a full redesign is therefore out of the question. One method that is certain to provide immediate business benefit is to improve the way the intranet supports key tasks. In fact, by selecting only one task at a time, improvements can be made in a manageable and cost-effective manner.</description>
	</item>
	<item>
		<title>Intranet Authoring: a Hobby?</title>
		<link>http://tc.eserver.org/33061.html</link>
		<guid>http://tc.eserver.org/33061.html</guid>
		<description>Much is expected of intranet authors, and they are vital to delivering an intranet that is useful (and used). Yet, in many cases, intranet authoring is treated as a hobby within organisations. This briefing looks at the role of intranet authors, and challenges organisations to either take intranet authoring seriously, or to let go of unrealistic expectations regarding content quality and timeliness.</description>
	</item>
	<item>
		<title>Intranet Change: Evolution or Big Bang?</title>
		<link>http://tc.eserver.org/33062.html</link>
		<guid>http://tc.eserver.org/33062.html</guid>
		<description>When planning improvements to an intranet, two main approaches can be taken: the ‘big bang’ and evolutionary approaches. The big bang approach involves making a single, site-wide change to the design and structure of the intranet as the old site is replaced by a new one. In contrast, the ‘evolutionary’ approach makes gradual changes over time, evolving the capabilities and design of the current intranet. This article discusses the differences between the big bang and evolutionary approaches to intranet development. Guidelines are provided on when to use each approach, along with a range of practical tips and suggestions.</description>
	</item>
	<item>
		<title>Intranet Managers Must Be Managers</title>
		<link>http://tc.eserver.org/33065.html</link>
		<guid>http://tc.eserver.org/33065.html</guid>
		<description>While intranets often have someone appointed as the intranet ‘manager’, do they spend their time actually managing the site, or publishing pages? Observing many organisations and intranets, one of the critical success factors is to have an intranet manager who is free to focus solely on the management of the site. The intranet manager should not be writing HTML or publishing pages.</description>
	</item>
	<item>
		<title>Intranets and Knowledge Sharing</title>
		<link>http://tc.eserver.org/33070.html</link>
		<guid>http://tc.eserver.org/33070.html</guid>
		<description>This article challenges the vision of the corporate intranet as a publishing tool, or a static repository for web pages or documents. Instead, it looks at a number of ways in which the intranet can become a dynamic and living environment for knowledge-based activities.</description>
	</item>
	<item>
		<title>Intranets as a News Channel</title>
		<link>http://tc.eserver.org/33071.html</link>
		<guid>http://tc.eserver.org/33071.html</guid>
		<description>Improving the effectiveness of internal communications is often one of the key goals underpinning corporate intranets. In practice, this is often reflected in ‘latest news’ section on the home page of most intranets. While news on the home page is certainly widespread, the question needs to be asked: how effective is it? This article explores the role of the intranet as a news channel, revisiting some of the assumptions about how best to deliver online news within an organisation.</description>
	</item>
	<item>
		<title>Intranets as the First Source of Information</title>
		<link>http://tc.eserver.org/33072.html</link>
		<guid>http://tc.eserver.org/33072.html</guid>
		<description>All too often, intranets become a dumping ground for “second-hand documents”. Information is sent out via email, or other mechanisms, and then stored on the intranet as an afterthought. Where this is the case, intranets deliver few real benefits, while still shouldering the full cost of maintaining an increasingly large collection of pages and documents. This briefing explores the nature of the problem, and proposes what may be considered a radical solution.</description>
	</item>
	<item>
		<title>Intranets: Losing the Language of Enforcement</title>
		<link>http://tc.eserver.org/33075.html</link>
		<guid>http://tc.eserver.org/33075.html</guid>
		<description>All too often, centralised intranet teams find themselves battling with decentralised authors to enforce consistency and quality standards. Not only is this fighting ultimately fruitless, it can be very damaging for the morale of all participants, and potentially crippling for the future of the intranet itself. In these situations, intranet teams need to find a new approach, and new ways of working with their decentralised authors. The first step is to lose the language of enforcement.</description>
	</item>
	<item>
		<title>Is Your Intranet Trusted by Staff?</title>
		<link>http://tc.eserver.org/33078.html</link>
		<guid>http://tc.eserver.org/33078.html</guid>
		<description>It is widely recognised that an intranet must be trusted, if it is to be regularly used by staff across an organisation. While it is easy to make this statement, it is harder to qualify what is meant by trust, how users assess it, and how we can build (or rebuild) trust in the intranet. This briefing looks at the issue of trust, and presents some simple steps that can be taken to further build staff trust in the intranet.</description>
	</item>
	<item>
		<title>Is Your Intranet “Under Construction”?</title>
		<link>http://tc.eserver.org/33079.html</link>
		<guid>http://tc.eserver.org/33079.html</guid>
		<description>Many intranets contain a large number of sections ‘under construction’. In general, this happens when a new section of the intranet is being created. The template or section for the site is set up (often by another, more techical team) a list of ideas for content is written and some initial content may be loaded. The section is unfinished but the creators are excited and want to release it, so it is marked as ‘coming soon’ or ‘under construction’.</description>
	</item>
	<item>
		<title>Keeping Your Intranet Healthy and Effective</title>
		<link>http://tc.eserver.org/33080.html</link>
		<guid>http://tc.eserver.org/33080.html</guid>
		<description>An intranet must constantly grow and evolve to match the changing needs of the business, while ensuring a high level of usability and efficiency. This is no easy task, and it will require the constant enthusiasm and efforts of the intranet team.</description>
	</item>
	<item>
		<title>Key Benefits of a Single Intranet or Public Website</title>
		<link>http://tc.eserver.org/33081.html</link>
		<guid>http://tc.eserver.org/33081.html</guid>
		<description>A single website is more connected and credible. It is more consistent and cost effective. It is easier to manage and measure. Multiple websites weaken the potential power of the overall organization on the Web.</description>
	</item>
	<item>
		<title>Leadership Tips for Intranet Teams</title>
		<link>http://tc.eserver.org/33082.html</link>
		<guid>http://tc.eserver.org/33082.html</guid>
		<description>Intranets require strong leaders if they are to be more than just publishing platforms for occasionally-used information. The intranet team must take on this leadership role, and drive the evolution and enhancement of the site. This is not an easy role for some intranet teams to play, but ultimately it is one that is satisfying for the team, and greatly beneficial for the site itself. This article outlines a range of practical tips that can be applied to help intranet teams operate more effectively in this leadership role. These are all small (but important) steps that can be taken immediately by any intranet team.</description>
	</item>
	<item>
		<title>Meeting Your Intranet Users</title>
		<link>http://tc.eserver.org/33084.html</link>
		<guid>http://tc.eserver.org/33084.html</guid>
		<description>You can’t usefully deliver information to users that you haven’t personally met. This article discusses the challenges in delivering information to all staff within an organisation, and outlining practical approaches that ensure efforts spent publishing intranet content are not wasted.</description>
	</item>
	<item>
		<title>Nine Ways to Fix Intranet Search</title>
		<link>http://tc.eserver.org/33085.html</link>
		<guid>http://tc.eserver.org/33085.html</guid>
		<description>Search is often the greatest source of frustration on intranets. Irrelevant results, hard to read results pages and ‘untitled document’ entries plague many intranet searches.&#xD;&#xD;With the size and scope of most intranets, search is a key tool used by staff to find information. While the expectation is that it should be quick and easy to find information on the intranet, this is often not the case.&#xD;&#xD;Beyond generating staff frustration, these problems can reduce trust and confidence in the search tool.</description>
	</item>
	<item>
		<title>Not All Content Needs to Be of Equal Quality</title>
		<link>http://tc.eserver.org/33086.html</link>
		<guid>http://tc.eserver.org/33086.html</guid>
		<description>One of the greatest challenges confronting intranets is ensuring that content is up-to-date, accurate and useful. In many organisations, much thought and effort is put into maintaining (and enhancing) the quality of published content.&#xD;&#xD;What must be realised, however, is that not all content on an intranet needs to be of equal quality. Only once this is recognised can successful strategies be put in place to support content authoring and publishing.</description>
	</item>
	<item>
		<title>Paradox of Delivering to Isolated Staff</title>
		<link>http://tc.eserver.org/33087.html</link>
		<guid>http://tc.eserver.org/33087.html</guid>
		<description>Staff in geographically isolated locations are most reliant on information sources such as intranets. In practical terms, however, these staff are the hardest to reach.This is a central paradox for intranets, and while there are no easy answers, there are some practical steps that can be taken to better meet the needs of these isolated staff.</description>
	</item>
	<item>
		<title>Providing Intranet Access to Records</title>
		<link>http://tc.eserver.org/33090.html</link>
		<guid>http://tc.eserver.org/33090.html</guid>
		<description>Many organisations are attempting to clarify the relationship between the corporate intranet, and their document/records management system.&#xD;&#xD;While this is a broader issue of information management with an organisation, there are some short-term activities that can be taken to create a working relationship between these two platforms.&#xD;&#xD;This briefing outlines a simple scenario in which the intranet helps staff find key corporate information, while the documents accessed are stored in the document/records management system.</description>
	</item>
	<item>
		<title>Quantitatively Test the Effectiveness of Your Home Page</title>
		<link>http://tc.eserver.org/33091.html</link>
		<guid>http://tc.eserver.org/33091.html</guid>
		<description>Staff should be able to confidently, quickly and accurately step from the home page of the intranet towards the information they require. If staff can’t achieve this without resorting to search, the home page needs to be redesigned.&#xD;&#xD;This article explains a quick and effective technique for assessing whether your home page is an effective gateway to site content.</description>
	</item>
	<item>
		<title>Search Should Work Like Magic</title>
		<link>http://tc.eserver.org/33092.html</link>
		<guid>http://tc.eserver.org/33092.html</guid>
		<description>Thanks to Google, intranet users expect to be able to type in a word (or two) and find the page they are looking for, preferably in the first few results.&#xD;&#xD;This is not an unreasonable expectation. At the most fundamental level, search on an intranet is supposed to make it quick and easy for staff to find things, thereby saving them time and improving their productivity.&#xD;&#xD;This can be distilled down to a very simple concept: search should work like magic. As much as is possible, search should always give staff the information they need, somewhere in the first few results.</description>
	</item>
	<item>
		<title>Sixteen Steps to a Renewed Corporate Intranet</title>
		<link>http://tc.eserver.org/33094.html</link>
		<guid>http://tc.eserver.org/33094.html</guid>
		<description>The growing status of content management systems (CMSs) is now providing many organisations with an impetus to revisit and renew their intranets.&#xD;&#xD;Unfortunately, while the technical aspects of implementing a CMS are well understood, many organisations are struggling to identify the issues with the content, structure and management of their intranets.&#xD;&#xD;The good news is that by following a disciplined approach, it is possible to re-invigorate an intranet, making it deliver real business benefits, and supporting strategic goals.&#xD;&#xD;This article outlines a sixteen step process which guides you through to a refreshed and dynamic new intranet.</description>
	</item>
	<item>
		<title>The &quot;All Together&quot; Rule for Intranets</title>
		<link>http://tc.eserver.org/33097.html</link>
		<guid>http://tc.eserver.org/33097.html</guid>
		<description>The primary purpose of intranets is to support staff in doing their jobs, to help them complete common business tasks.&#xD;&#xD;In practice, however, this can be very frustrating on many intranets. Policies are located in one section, procedures in another section, and forms in a third. Information then needs to be hunted out in order to complete even simple activities.&#xD;&#xD;The effectiveness of intranets can be greatly enhanced by bringing together all of the information and tools relating to a task or a subject, and presenting them in a single location.</description>
	</item>
	<item>
		<title>Ten Ways to Continuously Improve Your Intranet</title>
		<link>http://tc.eserver.org/33045.html</link>
		<guid>http://tc.eserver.org/33045.html</guid>
		<description>The amount of work involved in designing a new intranet or redesigning an existing intranet is minor compared to the time needed to maintain an effective intranet over the longer term. In fact, it is common for the initial excitement of a new intranet to fade away as the reality of day-to-day maintenance and the challenges of improving the intranet become apparent.</description>
	</item>
	<item>
		<title>Conducting Intranet Needs Analysis</title>
		<link>http://tc.eserver.org/33050.html</link>
		<guid>http://tc.eserver.org/33050.html</guid>
		<description>The fundamental question to ask for all intranets is: what is the intranet actually for? While this is an easy question to ask, answering it meaningfully involves gaining an in-depth understanding of staff and organisational needs.</description>
	</item>
	<item>
		<title>Create a Strong Intranet Brand</title>
		<link>http://tc.eserver.org/33051.html</link>
		<guid>http://tc.eserver.org/33051.html</guid>
		<description>The intranet needs to have a strong brand, a sense of identity that, at a basic level, distinguishes it from the public website and other information sources within the organisation. Beyond this, the intranet brand should be designed to build staff trust, and to convey a clear sense of what the intranet can offer and when it should be used. This briefing explores the role of the intranet&apos;s brand identity, as well as outlining how to put it into practice.</description>
	</item>
	<item>
		<title>Creating an Upwards Spiral for Your Intranet</title>
		<link>http://tc.eserver.org/33052.html</link>
		<guid>http://tc.eserver.org/33052.html</guid>
		<description>Many intranets are trapped in a &apos;downwards spiral&apos;: process and resources issues lead to poor-quality content, which reduces trust, which leads to more problems, and so on. This briefing explores the nature of the problem, and outlines some approaches to reshaping the intranet into something that grows and prospers.</description>
	</item>
	<item>
		<title>Five Intranet Reviews, Five Different Results</title>
		<link>http://tc.eserver.org/33054.html</link>
		<guid>http://tc.eserver.org/33054.html</guid>
		<description>This case study presents the findings from five different intranet reviews, with the aim of exposing some of the issues being confronted across different organisations. These reviews also show that even within seemingly-similar organisations, the intranet issues can be quite different. This highlights that there is no &apos;one size fits all&apos; intranet solution, and emphasises the value of conducting meaningful &apos;needs analysis&apos; activities, such as those outlined in this article.</description>
	</item>
	<item>
		<title>Five Key Intranet Policies</title>
		<link>http://tc.eserver.org/33055.html</link>
		<guid>http://tc.eserver.org/33055.html</guid>
		<description>Most intranets have some form of policies and procedures, typically focusing on authoring guidelines and standards. The question is: are these the right policies to have? In many cases, intranet teams have established policies that they find difficult to enforce, while missing the opportunity to develop policies that will be much more beneficial for both the intranet team and the site itself. This briefing takes a different look at the role of intranet policies, and outlines five policies that all intranet teams should develop.</description>
	</item>
	<item>
		<title>Full Site Redesign? Start by Addressing the Home Page</title>
		<link>http://tc.eserver.org/33057.html</link>
		<guid>http://tc.eserver.org/33057.html</guid>
		<description>When an intranet isn’t working effectively, many organisations attempt to tackle the problem with a full-scale redesign of the site or the implementation of a content management system. But these major projects can create as many issues as they resolve.</description>
	</item>
	<item>
		<title>How to Scope an Intranet Release</title>
		<link>http://tc.eserver.org/33058.html</link>
		<guid>http://tc.eserver.org/33058.html</guid>
		<description>When developing intranet releases, intranet teams often find themselves very constrained by both time and resources. The challenge then becomes delivering sufficient content and capabilities to meet business and user expectations, within the project constraints. This briefing introduces a simple approach to scoping a release that takes all of these factors into account.</description>
	</item>
	<item>
		<title>Knowledge Management for Consistency and Innovation</title>
		<link>http://tc.eserver.org/32935.html</link>
		<guid>http://tc.eserver.org/32935.html</guid>
		<description>Much is made of the role of knowledge management (KM) in supporting innovation within organisations. This is also closely tied in with enhancing the activities of &apos;knowledge workers&apos; in dynamic organisations such as consulting firms. While KM is undoubtedly important for innovation, this aspect has somewhat overtaken another focus of KM: ensuring consistency. In many organisations, it is consistency that must be the key driving factor, rather than innovation. This briefing will explore and contrast these two facets of KM: innovation and consistency.</description>
	</item>
	<item>
		<title>Three Considerations for Enterprise 2.0</title>
		<link>http://tc.eserver.org/32939.html</link>
		<guid>http://tc.eserver.org/32939.html</guid>
		<description>Continuing my discussions about practical approaches to enterprise 2.0, I’ve been observing and thinking about a range of adoption patterns. Like any new technology, there are many successes, and at least as many failures. For organisations looking to benefit from enterprise 2.0, we obviously want successes. From where I stand, there are three main considerations when conducting strategic planning.</description>
	</item>
	<item>
		<title>Accessibility Tips for Website Construction</title>
		<link>http://tc.eserver.org/32841.html</link>
		<guid>http://tc.eserver.org/32841.html</guid>
		<description>This paper provides ten key tips to help improve the accessibility of any website, or intranet. It&apos;s not intended to be an introduction to web accessibility.</description>
	</item>
	<item>
		<title>Avoid Long-Term Strategies</title>
		<link>http://tc.eserver.org/29750.html</link>
		<guid>http://tc.eserver.org/29750.html</guid>
		<description>When it comes to information management or content management strategies, particularly at the enterprise level, there is a strong tendency (and desire) to create long-term plans. This briefing will explore some of the issues encountered when creating and executing long-term plans, and will argue for an approach that delivers benefits on a much more frequent basis.</description>
	</item>
	<item>
		<title>Do Staff Make Use of Personalisation Features?</title>
		<link>http://tc.eserver.org/29751.html</link>
		<guid>http://tc.eserver.org/29751.html</guid>
		<description>Organisations around the world have already made their first forays into personalisation, however many more organisations are questioning what to personalise and how to go about it. So who is using personalisation and how effective is it?</description>
	</item>
	<item>
		<title>Does Your CMS Vendor Have Product Expertise?</title>
		<link>http://tc.eserver.org/29747.html</link>
		<guid>http://tc.eserver.org/29747.html</guid>
		<description>Choosing a content management system (CMS) is not just about finding the product with the right functionality. It&apos;s also about dealing with a vendor who can support your needs for the lifetime of the solution. This briefing explores the way most CMS vendors have evolved, what this means for the way they work, and what you should be looking for when purchasing a solution.</description>
	</item>
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		<title>Eleven Usability Principles for CMS Products  </title>
		<link>http://tc.eserver.org/29752.html</link>
		<guid>http://tc.eserver.org/29752.html</guid>
		<description>The functionality of the content management system (CMS) is obviously a key deciding factor when purchasing a new product. Equally important is the usability of the CMS.</description>
	</item>
	<item>
		<title>Using Scenarios to Select a CMS</title>
		<link>http://tc.eserver.org/29746.html</link>
		<guid>http://tc.eserver.org/29746.html</guid>
		<description>Scenarios are narrative descriptions or stories that concisely outline how something will work in practice. In the context of a content management system (CMS) project, scenarios are a very effective way of documenting key CMS requirements, and they complement the formal lists of functional requirements typically found in tender documents. </description>
	</item>
	<item>
		<title>Your New Site Will Be 20% Different from Current Site</title>
		<link>http://tc.eserver.org/29748.html</link>
		<guid>http://tc.eserver.org/29748.html</guid>
		<description>Despite all of this opportunity for change, the simple rule of thumb is that the new site will be at best 20% different from the current site. There are fundamental reasons for this, which will be explored in this briefing. The implications of the rule for the design and technology aspects of the project will also be discussed.</description>
	</item>
	<item>
		<title>What is Usability?</title>
		<link>http://tc.eserver.org/24754.html</link>
		<guid>http://tc.eserver.org/24754.html</guid>
		<description>There is some confusion about what usability is and whether businesses are &apos;doing usability&apos; or not. There are many aspects to usability - more than just running a usability test at the end of a project.</description>
	</item>
	<item>
		<title>Choosing an Intranet Project Sponsor</title>
		<link>http://tc.eserver.org/22085.html</link>
		<guid>http://tc.eserver.org/22085.html</guid>
		<description>Numerous surveys across a diverse range of IT projects have identified that the lack of support from senior  management (project sponsorship) is one of the biggest causes of project failure.  This briefing explores the need for a project sponsor, the role they need to play, and how to choose one.</description>
	</item>
	<item>
		<title>Choosing the Right CMS Authoring Tools</title>
		<link>http://tc.eserver.org/22094.html</link>
		<guid>http://tc.eserver.org/22094.html</guid>
		<description>There is no single best authoring environment provided by a content management system. Instead, the authoring tools must be matched to the job at hand to ensure they are easy and efficient to use.</description>
	</item>
	<item>
		<title>The Difference Between Usable and Useful</title>
		<link>http://tc.eserver.org/22087.html</link>
		<guid>http://tc.eserver.org/22087.html</guid>
		<description>In the past, many sites were redesigned solely on the basis of the vision of a designer. Some of these sites worked  well for users, most did not.</description>
	</item>
	<item>
		<title>Drawing Clear Lines Between Information Systems</title>
		<link>http://tc.eserver.org/22089.html</link>
		<guid>http://tc.eserver.org/22089.html</guid>
		<description>In many organisations, the intranet competes with e-mail, file shares, the document management system and records management. Information is scattered between these systems, making it difficult for users to know where to look. What is needed is a clear policy about when these information systems should be used, and what they are for.</description>
	</item>
	<item>
		<title>Dynamic or Batch Publishing?</title>
		<link>http://tc.eserver.org/22093.html</link>
		<guid>http://tc.eserver.org/22093.html</guid>
		<description>There are two main publishing models used by content management systems: dynamic and batch publishing, and each has its strengths and weaknesses.</description>
	</item>
	<item>
		<title>Escaping the Organisation Chart on Your Intranet</title>
		<link>http://tc.eserver.org/22095.html</link>
		<guid>http://tc.eserver.org/22095.html</guid>
		<description>At the core of the structure of many intranets is the organisation chart. This is not surprising as many intranets grow organically with little central control. Business teams create their own areas on the intranet, include  information about what they do, and disseminate it to their internal clients. This article outlines practical ways to move from an intranet based on the organisation chart to one that is more  intuitive and allows people to complete their tasks more easily.</description>
	</item>
	<item>
		<title>How to Revive a Zombie Content Management System</title>
		<link>http://tc.eserver.org/22099.html</link>
		<guid>http://tc.eserver.org/22099.html</guid>
		<description>Without care and attention, a CMS can slide into a state of living death. Such systems can be revived by implementing a number of practical (and non-technical) activities.</description>
	</item>
	<item>
		<title>The Importance of Staff Induction</title>
		<link>http://tc.eserver.org/22088.html</link>
		<guid>http://tc.eserver.org/22088.html</guid>
		<description>Staff induction activities are designed to provide new-starters with the information they need, as well as getting  them up to speed on how the organisation works. Induction processes are vital to ensuring that new staff are productive as quickly as possible, and should play a  key role in knowledge management initiatives.</description>
	</item>
	<item>
		<title>Knowledge Management for Front-Line Staff</title>
		<link>http://tc.eserver.org/22096.html</link>
		<guid>http://tc.eserver.org/22096.html</guid>
		<description>The front-line environment must be understood when implementing knowledge management initiatives.</description>
	</item>
	<item>
		<title>So, What is a Content Management System?</title>
		<link>http://tc.eserver.org/22098.html</link>
		<guid>http://tc.eserver.org/22098.html</guid>
		<description>A content management system (CMS) is critical to the success of almost every website and intranet, and yet many organisations are not familiar with this technology.</description>
	</item>
	<item>
		<title>Sources of CMS Uncertainty</title>
		<link>http://tc.eserver.org/22086.html</link>
		<guid>http://tc.eserver.org/22086.html</guid>
		<description>Not all aspects of a content management system (CMS) project are equally easy. While some elements can be installed  &apos;out of the box&apos;, others have proved difficult to implement. The starting point for improving the management of CMS projects is to recognise the sources of uncertainty, and how these affect project outcomes.</description>
	</item>
	<item>
		<title>Understanding the CMS Marketplace</title>
		<link>http://tc.eserver.org/22090.html</link>
		<guid>http://tc.eserver.org/22090.html</guid>
		<description>An important first step is to gain an understanding of the CMS marketplace. This briefing outlines a few of the practical ways of doing so.</description>
	</item>
	<item>
		<title>The Value of Intranet Feedback</title>
		<link>http://tc.eserver.org/22091.html</link>
		<guid>http://tc.eserver.org/22091.html</guid>
		<description>A simple intranet feedback mechanism is an effective way of keeping an intranet up-to-date, and assisting with change management and cultural change processes.</description>
	</item>
	<item>
		<title>What is the Purpose of a CMS Tender?</title>
		<link>http://tc.eserver.org/22092.html</link>
		<guid>http://tc.eserver.org/22092.html</guid>
		<description>There are a number of processes used to select and purchase a content management system (CMS). Many of these  involve the creation of a tender document. Beyond this core goal, it is worth reviewing what the purpose of a CMS tender is.</description>
	</item>
	<item>
		<title>XML and Content Management Systems</title>
		<link>http://tc.eserver.org/22097.html</link>
		<guid>http://tc.eserver.org/22097.html</guid>
		<description>This article explores the role of XML in the context of content management systems, focusing specifically on the business issues.</description>
	</item>
	<item>
		<title>Definition of Information Management Terms</title>
		<link>http://tc.eserver.org/22081.html</link>
		<guid>http://tc.eserver.org/22081.html</guid>
		<description>There is considerable confusion in the marketplace regarding the definition of various information management terms. The scope and role of specific information systems is particularly blurry, in part caused by the lack of consensus between vendors. With the aim of lessening this confusion, this briefing provides an at-a-glance definition of terms for a range of information systems.</description>
	</item>
	<item>
		<title>Five Ways to Identify Intranet Usability Issues </title>
		<link>http://tc.eserver.org/22083.html</link>
		<guid>http://tc.eserver.org/22083.html</guid>
		<description>Many intranets are under-used. Intranet managers lament the low use and discuss how to get staff to &apos;use the  intranet more&apos;, resulting in marketing and promotions activities to increase use.</description>
	</item>
	<item>
		<title>Information Design Using Card Sorting</title>
		<link>http://tc.eserver.org/22076.html</link>
		<guid>http://tc.eserver.org/22076.html</guid>
		<description>At the beginning of any information design exercise, it is normal to be confronted by a very long list of potential subjects to include. The challenge is to organise this information in a way that is useful and meaningful for the users of the system. A card sorting session can go a long way towards resolving this problem.</description>
	</item>
	<item>
		<title>Intranet Search Reports</title>
		<link>http://tc.eserver.org/22078.html</link>
		<guid>http://tc.eserver.org/22078.html</guid>
		<description>A range of statistics are typically gathered on intranet usage, but of these, search engine reports are by far the most useful.&#xD;&#xD;This briefing explores two key search engine reports that should be implemented on all intranets, and looks at how they can be used  to improve the effectiveness of the site.</description>
	</item>
	<item>
		<title>Intranet Teams: a Leadership and Coaching Role</title>
		<link>http://tc.eserver.org/22082.html</link>
		<guid>http://tc.eserver.org/22082.html</guid>
		<description>The intranet team often becomes viewed as a gatekeeper or  bottleneck that does little more than say &apos;no&apos; to business units. The business then reacts by rebelling against this centralised  control, or simply working around the intranet team.&#xD;&#xD;There is a better way.&#xD;&#xD;Intranet teams should instead look to playing a leadership and coaching role in the organisation. These two  approaches provide a range of techniques for encouraging organisational change and supporting staff activities.</description>
	</item>
	<item>
		<title>An Introduction to Personas and How to Create Them</title>
		<link>http://tc.eserver.org/22077.html</link>
		<guid>http://tc.eserver.org/22077.html</guid>
		<description>Before embarking on any intranet or website design project,&#xD;it is important to understand the needs of your users. It is then  possible to identify the features and functionality that will make the intranet or website a success, and how the design can support  users with different goals and levels of skill.</description>
	</item>
	<item>
		<title>More Than Just Finding Policy Documents</title>
		<link>http://tc.eserver.org/22079.html</link>
		<guid>http://tc.eserver.org/22079.html</guid>
		<description>Corporate policy documents have had a long and difficult history within many organisations. While much effort has been put into  creating and maintaining them, they are often more ignored than followed.&#xD;&#xD;This briefing looks at the role of corporate policies within an organisation, and the need to better communicate their message to  staff.</description>
	</item>
	<item>
		<title>Open-Source Content Management Systems</title>
		<link>http://tc.eserver.org/22080.html</link>
		<guid>http://tc.eserver.org/22080.html</guid>
		<description>Open-source CMS has now matured to the point where it should be considered alongside commercial products, but is not without its weaknesses and issues.</description>
	</item>
	<item>
		<title>Why Every Small Website Needs a Content Management System</title>
		<link>http://tc.eserver.org/22084.html</link>
		<guid>http://tc.eserver.org/22084.html</guid>
		<description>While the web design house did a great job, you don&apos;t want to have to go back to them for every change.</description>
	</item>
	<item>
		<title>34 Ideas for Promoting Your Intranet</title>
		<link>http://tc.eserver.org/19151.html</link>
		<guid>http://tc.eserver.org/19151.html</guid>
		<description>The promotion of an intranet is never-ending. From the day it&apos;s launched, through to its eventual retirement, an intranet must be constantly advertised to staff.&#xD;&#xD;Without this, many staff will remain unaware that the intranet even exists. Others won&apos;t recognise the full value of the intranet, or use anything but a tiny corner of the site.&#xD;&#xD;This article outlines 34 ideas for promoting an intranet, ranging from the obvious through to the very unusual. Somewhere in this list should be a few approaches that you can apply to your own intranet. </description>
	</item>
	<item>
		<title>A Better Approach: Requirements-Focused CMS Selection</title>
		<link>http://tc.eserver.org/19155.html</link>
		<guid>http://tc.eserver.org/19155.html</guid>
		<description>Your organisation is unique, and as such, has a unique set of content management system (CMS) requirements.&#xD;&#xD;There is also no single &apos;perfect for everyone&apos; content management system. Each product has its own set of strengths and weaknesses, and distinctive design principles.&#xD;&#xD;Unfortunately, the selection process followed by many organisations doesn&apos;t recognise this, leading to the purchase of a CMS which does not match business needs.&#xD;&#xD;Selecting a CMS does not have to be a lottery. By following a requirements-focused methodology, instead of a features-driven approach, the right CMS can be identified, and the business risks minimised. </description>
	</item>
	<item>
		<title>A Consumer Survey of CMS Vendor Websites</title>
		<link>http://tc.eserver.org/19150.html</link>
		<guid>http://tc.eserver.org/19150.html</guid>
		<description>In March 2003, an online survey was conducted of consumer opinion about CMS vendor websites. This was extensively promoted through the CMS mailing lists, and on key CMS websites such as CMS Watch, the Intranet Focus and Step Two Designs sites.&#xD;&#xD;In total, 168 responses were made to this survey, representing consumers from across the globe, and in every type of organisation.&#xD;&#xD;This briefing provides a high-level summary of the results of the survey.</description>
	</item>
	<item>
		<title>A Content Management Project Presents Unique Challenges</title>
		<link>http://tc.eserver.org/19153.html</link>
		<guid>http://tc.eserver.org/19153.html</guid>
		<description>At a basic level, implementing a content management system (CMS) is like deploying any other large software package.&#xD;&#xD;Fundamental project management principles must be followed, along with best practice technical guidelines.&#xD;&#xD;Beyond this, however, a CMS project presents a number of unique challenges. These must be recognised and addressed for the project to be successful. </description>
	</item>
	<item>
		<title>Five Minute Intranet Self-Evaluation</title>
		<link>http://tc.eserver.org/19152.html</link>
		<guid>http://tc.eserver.org/19152.html</guid>
		<description>How well is your intranet working, and is it meeting business needs? These are the fundamental questions facing many intranets.&#xD;&#xD;Having grown organically for years, most intranets are now suffering from major structural and content issues.&#xD;&#xD;This briefing presents a simple checklist that will allow you to judge just how much work will be required to bring your intranet back to top performance.&#xD;&#xD;Work through this checklist, and tick all those statements that apply to your intranet.</description>
	</item>
	<item>
		<title>The Importance of Content Management System Usability</title>
		<link>http://tc.eserver.org/19146.html</link>
		<guid>http://tc.eserver.org/19146.html</guid>
		<description>The rollout of a content management system (CMS) has the potential to impact on more users than any other system since e-mail.&#xD;&#xD;More crucially, the success of a CMS depends entirely on how much it is used, whether it is authors creating content, or users accessing the published site.&#xD;&#xD;It is these two challenges that place usability as a central issue to be raised and addressed. </description>
	</item>
	<item>
		<title>Is it Document Management or Content Management?</title>
		<link>http://tc.eserver.org/19156.html</link>
		<guid>http://tc.eserver.org/19156.html</guid>
		<description>There is considerable confusion in the market between document management systems (DMS) and content management systems (CMS). This has not been helped by the vendors, who are keen to market their products as widely as possible.&#xD;&#xD;These two types of systems are very different, and serve complementary needs. While there is an ongoing move to merge the two together (a positive step), it is important to understand when each system is appropriate. </description>
	</item>
	<item>
		<title>Metrics for Knowledge Management and Content Management</title>
		<link>http://tc.eserver.org/19157.html</link>
		<guid>http://tc.eserver.org/19157.html</guid>
		<description>Metrics are a concrete way of defining what a knowledge management or content management project will achieve, and whether it met those goals.&#xD;&#xD;In an environment of tight budgets and high expectations, metrics are an appropriate next step for an industry that prides itself on delivering big benefits.&#xD;&#xD;Defining metrics is not easy, however, and much study and further practical experience will be needed before implementing such measures becomes simple or commonplace.&#xD;&#xD;This article reviews the benefits of metrics, outlines some commonly used measures, and presents some practical tips and tricks.&#xD;&#xD;It is hoped that this article will further stimulate the current discussions on the use of metrics in the knowledge management and content management communities.</description>
	</item>
	<item>
		<title>Roles Needed in an Intranet Team</title>
		<link>http://tc.eserver.org/19147.html</link>
		<guid>http://tc.eserver.org/19147.html</guid>
		<description>A multi-disciplinary approach is needed when establishing an intranet team. Due to the diverse range of responsibilities, a large number of skills are required. This briefing outlines the major roles in an intranet team.</description>
	</item>
	<item>
		<title>The Two Faces of Intranet Success</title>
		<link>http://tc.eserver.org/19149.html</link>
		<guid>http://tc.eserver.org/19149.html</guid>
		<description>There are two fundamental aspects that must be satisfied if an intranet is to succeed: the intranet must meet staff needs; sufficient content and functionality must be created to meet these needs.&#xD;&#xD;These are the &apos;two faces&apos; of the intranet, one looking towards staff and organisational needs, the other at the infrastructure and processes needed to meet it.</description>
	</item>
	<item>
		<title>Where is the Knowledge in a Content Management System?</title>
		<link>http://tc.eserver.org/19148.html</link>
		<guid>http://tc.eserver.org/19148.html</guid>
		<description>This column aims to answer the question: where is the knowledge in a content management system (CMS)? In doing so, light will be shed upon the long-term value of a CMS in capturing organisational knowledge, and the role a CMS has to play in a broader knowledge strategy.&#xD;&#xD;Interestingly, the knowledge is not in the content itself. Instead, it&apos;s in the processes and practices that surround a content management system.&#xD;&#xD;By recognising the importance of these supporting activities, the greatest benefits can be gained from implementing the CMS, and the goals of the broader knowledge strategy can be met.</description>
	</item>
	<item>
		<title>Worlds Apart: The Difference Between Intranets and Websites</title>
		<link>http://tc.eserver.org/19154.html</link>
		<guid>http://tc.eserver.org/19154.html</guid>
		<description>Beyond a common use of HTML, intranets and corporate websites (internet sites) are very different animals.&#xD;&#xD;The needs they meet, the content they contain, and the users that access them are all very distinct.&#xD;&#xD;These differences need to be understood by site designers, and reflected both in the design process and the final product.&#xD;&#xD;This article summarises some of the key differences between intranets and websites. </description>
	</item>
	<item>
		<title>How To Evaluate a Content Management System</title>
		<link>http://tc.eserver.org/14169.html</link>
		<guid>http://tc.eserver.org/14169.html</guid>
		<description>Selecting and implementing a content management system (CMS) will be one of the largest IT projects tackled by many organisations. With costs running into the millions of dollars, it is vital that the right CMS package be selected. &#xD;&#xD;This article outlines some of the lessons that we have learnt when assisting clients to chose a CMS. It offers ideas and tips, and provides an approach for identifying your business&apos; actual requirements for a CMS. </description>
	</item>
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