Search Engine Watch http://tc.eserver.org/publisher/Search_Engine_Watch A listing of works published by Search Engine Watch in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif Search Engine Watch http://tc.eserver.org/dir/Search_Engine_Watch Hacking Google Maps http://tc.eserver.org/27061.html http://tc.eserver.org/27061.html A new book in the popular O'Reilly 'Hacks' series shows you how to find and create your own mashups, overlaying all kinds of interesting information on Google maps. Search Marketing's About People and Principles, Not Just Algorithms http://tc.eserver.org/26645.html http://tc.eserver.org/26645.html Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference. Searching for Online Video http://tc.eserver.org/26646.html http://tc.eserver.org/26646.html Although Google has been grabbing headlines with the announcement of its forthcoming Google Video Store, many other services let you search for and view many types of video online. Tracking Changes on Web Pages http://tc.eserver.org/26647.html http://tc.eserver.org/26647.html Often a small change to a web page is a clue that something big has happened or will happen, and automated tracking tools alert you the moment something has changed. Web Analytics, Demystified http://tc.eserver.org/26492.html http://tc.eserver.org/26492.html Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies. Search Engine Watch http://tc.eserver.org/23931.html http://tc.eserver.org/23931.html Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. A Search Engine of Your Own http://tc.eserver.org/11915.html http://tc.eserver.org/11915.html If you think that adding search to your site means rolling up your sleeves and hacking together a crawler, indexer and database system, think again. A number of companies offer 'plug and play' services that provide a powerful search engine for your web site -- and best of all, some are free.