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Calculating The True SEO Costs Of Major Site Changes

Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not an easy one to answer, but in today’s column I am going to explore that exact question.

Enge, Eric. Search Engine Land (2009). Articles>Web Design>Redesign>Search Engine Optimization


How To Bid Profitably On Nonconverting Keywords

Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of these campaigns until recently when Google made some changes to Google Analytics. Now you can more effectively bid on early buying cycle keywords, or keywords that you want exposure for, but do not have direct returns by combining the new Google Analytics goals with a budget optimizer campaign.

Geddes, Brad. Search Engine Land (2009). Articles>Web Design>Marketing>E Commerce


Real Marketing In SEO: Building Links For Your Audience

You should build links with an audience-first mindset. In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want your audience to find, you’re likely being manipulative — or, at the very, least building worthless links.

Dennis, Andrew. Search Engine Land (2015). Articles>Web Design>Search>Search Engine Optimization


Top 10 Reasons Your Website Should Go Mobile

The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now. Here are 10 reasons I think that anyone with an online presence should establish a mobile presence separate from your website.

Odmark, Joshua. Search Engine Land (2009). Articles>Web Design>Mobile

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