Technical communicators are accustomed to being thrown into the breech when their employers or clients confront severe business challenges. Rather than rush into the fray, we stand a better chance of tilting the business outcomes in our companies’ or clients’ favor if we remain disciplined under fire. A good way to achieve that discipline is to structure the communications team in a manner best suited to collaborative ventures and then implement those ventures in an orderly process called integrated strategic communication. This workshop begins with a brief explanation of how the Communications Department at Lockheed Martin Missiles and Fire Control - Orlando (LMMFC-O) uses integrated strategic communication to defend the company’s existing business base or seek new business in the fiercely competitive defense industry. Workshop participants will work in teams to complete practical hands-on exercises applying the process of integrated strategic communication to scenarios involving pressing business/technical communication challenges.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2001). Careers>Management>Collaboration
Build It Right And They Will Come 
Teaching through the Web requires instructors to reconsider their previous assumptions about the nature of teaching, lecture, testing, and student/teacher interaction. In online classrooms, instructors often serve many design and maintenance roles. Managing the time required for these roles is an inescapable part of online instruction. The simpler the overall course design, the less often the instructor has to shift from role to role. Online instructors must use textual, visual and interactive metaphors consistently to help guide students toward productive forms of interaction. Finally an equal mix of textual, visual and interactive rhetorics is vital for effective online course design.
Gillette, David. STC Proceedings (1999). Articles>Education>Instructional Design>Online
Building a Better Launchpad: A Case Study in Helping Users to Complete a Complex Task 
A launchpad is a graphical user interface used for tasks that have too many steps or are too complex to fit into a single wizard. The launchpad acts as a central access point for launching a series of related wizards or dialogs, each of which completes one step of the overall task. Our launchpad design further aids novice users by providing a graphical and interactive preview of the steps required to complete the overall task, such as installing or configuring a component. This paper focuses on the process used to create the IBM Launchpad. The paper briefly describes the final design of the launchpad and concludes with process recommendations based on our experiences.
Pupons Wickham, Daina. STC Proceedings (2001). Design>User Centered Design>User Interface
Building a Constituency Through Outreach 
Since government agencies deal with all audiences represented in the population, a variety of communication strategies must be used. One example from work at the National Vehicle and Fuel Emissions Laboratory serves to illustrate this point in reaching out to communicate environmental issues. In this example, interpersonal, community, mass media, and print communication all serve a vital role in building a constituency around one environmental issue.
Carter, Kathy E. STC Proceedings (1994). Careers>TC>Environmental>Government
Building a Database of Graphic Files Using Microsoft Access 
Many technical communicators manage large collections of graphic files and must keep track of which graphics are used in which deliverables. An effective tool for managing a collection of graphic files is a relational database management system (RDMS) such as Microsoft Access. Before the database can be built in Access, it is necessary to 1) create detailed functional requirements and 2) build a high-level conceptual model from which the database relations (tables) can be derived. A spreadsheet program can be used to build the conceptual model and generate the relations. Normalization checks should be performed on the relations before the database is implemented in Access.
Lowe, Richard B. STC Proceedings (2005). Articles>Information Design>Databases>Microsoft Access
Building a Dynamic Web Site: Separating Data From Display 
The principles discussed here are part of a general technique we refer to as "'DIDDS" (Dynamic Information Data Delivery System). This approach is useful for organizations or groups who want Web pages that can be changed quickly, easily and consistently by individuals unfamiliar with HTML. The key to this strategy-keeping data separate from display-involves a suite of customized CGI programs whereby data requested by a client is passed through a "display jilter" that attaches the HTh4L tags and generates the page "on the fly."
Murphy, Daniel J. STC Proceedings (1997). Presentations>Web Design
Building a SGML-based Documentation Environment 
SGML (Standard Generalized Markup Language) became an ISO-approved standard and was adopted as a Japanese Industrial Standards. Recently, SGML has begun to be used more widely in Japan. We, the Corporate Design Center of Ricoh Company, Ltd., have completed development of the a single SGML module DTD (Document Type Definition), customization of a SGML editor, and the implementation of review system using the world wide web. In addition, we have developed an automatic DTP system based on SGML.
Mimura, Kaori. STC Proceedings (1998). Presentations>Documentation>SGML
Building a Successful Acquisitions Program: One Publisher’s Story 
The Books by Users program, SAS Institute’s acquisitions program, serves a twofold purpose: helping SAS software users with book ideas turn their ideas into high-quality books about the SAS System; Providing Users with books about SAS Software to supplement primary documentation produced by in-house writers. This paper gives an overview of the Books by Users program and examines its operations and growth over the past three years. It offers tips both for companies building acquisitions programs and for authors hoping to interest publishers in their book ideas.
Ginn, Jennifer M. STC Proceedings (1993). Presentations>Writing>Publishing
Building a Successful Translation Process 
As a company expands into global markets, the need for localized documentation arises. Much like building or enlarging a house, a successful translation project requires a carefully planned process. When a company decides to produce localized documentation, it needs to establish a translation process. Although the process details may vary from company to company, there are basic steps that apply almost universally.
Lavallee, Nancy C. STC Proceedings (2000). Articles>Documentation>Localization
Building a Virtual Community: A Case Study of Professional and Technical Communication 
The Diploma of Professional and Technical Communication is an Internet-based course, developed and taught by Christchurch Polytechnic in conjunction with University of Western Sydney, Nepean. Developing a student community is essential in an effective learning environment. The diploma is designed to encourage online student participation with the aim of promoting a virtual community. Elements of effective online course design include clear learning outcomes, tutors who motivate, activities to encourage participation, and prompt feedback. The analysis of student online interpersonal communication showed a successful virtual community was in fact created.
Draper, Richard, Kathy Knight and Alison Sanders. STC Proceedings (1998). Articles>Education>Community Building>Social Networking
Building and Maintaining Student Chapters 
Developing a strong student STC chapter is a challenging and rewarding experience. Those of us who are involved in this process can certainly benefit from sharing our ideas in a directed workshop atmosphere. Participants will exchange ideas and formulate working strategies for the development, maintenance, and growth of a student chapter.
Fink, Bonnie L. and William O. Coggin. STC Proceedings (1993). Articles>Collaboration>Education>STC
Building Documentation into the Interface 
As documentation is more and more built directly into the interface, and as technical communicators move into interface design and usability, it is important to have a theoretical framework within which to make decisions about what kind of information will be conveyed at any moment. We can build on basic principles of cognitive psychology to help us make these decisions. We start from a question: Why should users be aware of the difference between interface and documentation when all they want is to get something done?
Quesenbery, Whitney. STC Proceedings (1998). Articles>Documentation>User Interface>Help
Building Documentation Into the Interface: A Cognitive Theory 
As documentation is more and more built directly into the interface, and as technical communicators move into areas of interface design and usability, it is important to have a theoretical framework within which to make decisions about what kind of information should be conveyed at any moment.
Quesenbery, Whitney. STC Proceedings (1997). Articles>Documentation>User Interface>Cognitive Psychology
Building Effective Relationships with Engineers 
As the cycle times for developing new software technologies continue to shrink, the relationship between those who develop technology and those who write about it becomes ever more a factor in maintaining up-to-date, complete, and accurate documentation. Strong, positive working writerengineer relationships can relieve interdepartmental tensions and reduce the anxiety experienced by both writers and engineers at the end of a release cycle. Too often, differences in personality, communication style, and job requirements become barriers to building strong relationships. By examining our differences, we can explore strategies to improve the writer-engineer relationship.
Dwyer, Ginger K. STC Proceedings (1999). Presentations>Collaboration
Building Hypermedia Information Systems That Work 
The trend to online delivery of information means new challenges for developers. New skills must be learned. Developing a hypermedia information delivery system. Five steps are critical to the conversion process: (I) Determine spectjic system requirements. (2) Create a pzoject team with clearly assigned roles. (3) Develop an implementation plan. (4) Implement the Plan. (5) Update and maintain the system.
Williams, Travis W. and Stacey D. Hatley. STC Proceedings (1997). Design>Web Design>Hypertext
Technical communicators need information about the nature and uses of language. Developing a working theory of language helps technical communicators conceptualize the qualities of good technical writing. Theory development and its application are especially important considering how rapidly technology changes the nature, function, and means of technical communication.
Fink, Bonnie L. and Gary M. Heba. STC Proceedings (1993). Articles>Language>Theory
Building Quality to Your Documentation 
The only way to ensure quality is to build the quality awareness into every aspect of your life and work. This paper tries to combine the two methods of ensuring quality: with the right process and with the right measurement.
Vatovec, Bogo. STC Proceedings (1998). Articles>Documentation>Quality
Building Relationships Between University Programs and Local STC Chapters 
Collaboration between academic programs and STC chapters builds a sense of community and relevance for all participants. Neither academic programs or professional chapters by themselves provide sufficient educational or professional development opportunities. Working together helps inform faculty and students about workplace trends, helps introduce students to their future professional opportunities, and provides chapter members and their companies and organizations with access to up-to-date research and to students before they go on the job market.
Cunningham, Donald H. STC Proceedings (2003). Articles>Collaboration>Industry and Academy>STC
Building the Treasure House: Creating Knowledge Bases on the World-Wide Web 
Web knowledge bases offer an excellent platform for delivering technical documentation and customer support information. They also represent an area of great opportunity for technical communicators to expand their skills, satisfy their customers, and create value for their employers or clients. This session explores the components of a web knowledge base and the tasks involved in planning and building one.
Massa, Jack A. STC Proceedings (1998). Articles>Documentation>Online>Web Design
Building Usability in from the Beginning: Analyzing Users and Their Tasks 
In this interactive session, attendees will practice their skills in interviewing users, creating task scenarios from the users’ perspective, and turning the task scenarios into designs for information products.
Hackos, JoAnn T. and Janice C. 'Ginny' Redish. STC Proceedings (1996). Articles>Usability>Methods
Building Your Home on the World Wide Web: Researching, Designing and Maintaining a Web Page 
Good web design follows many of the same tenants true of good design in any media: a concern for contrast, harmony, unity, and tone. But home page design also provides ways of presenting a corporate image and sense of place in unique ways through imagery, color, textured backgrounds, links, and unusual layout features. Technical concerns unique to Web page design includes the need to minimize download time through reduction in the size, complexity, and color depth of images and icons, and repetition of icons, backgrounds, and tables. All sites should have an introductory overview, a heuristic navigation system, links to local and distant sites, a response method, the date the site was last updated, and a copyright notice.
Business Roundtable: Are You Ready to Grow Your Business? 
In 2001 and beyond, do you plan to be the boss? If you have the entrepreneurial itch, running your own business may be central to your career plan. What practical, professional and emotional pitfalls are in store? Four successful business owners share their experiences and discuss how to turn potential pitfalls into challenging, lucrative adventures.
Fredrickson, Lola, Sheila Jones, Stephanie L. Rosenbaum and Donna Sakson. STC Proceedings (2000). Careers>Management>TC
"By the Way, We Also Want Online Help" 
This presentation describes a strategy to meet a last-minute enterprise demand for online help for a software application program. We established design standards for writing online help, developed a process for gaining consensus from the project team on the content of the online help, and wrote the online help. We accomplished this in less than four months-a task that originally seemed impossible.
Davis, Herbert S. and Meryl Natchez. STC Proceedings (1994). Articles>Documentation>Online>Help
Cadence Design Systems, Inc., Knowledge Transfer Plan Benchmarking 
Describes the motivation behind a Knowledge Transfer Plan benchmarking study conducted by JoAnn Hackos and Comtech. Bradbury wanted to compare Cadence’s publications and training organizations to other organizations’. She has integrated the findings into plans for the new year. JoAnn Hackos describes the benefits of participating in benchmarking activities. They include: peer and professional contact, the exchange of best practices within the field, understanding how other groups deal with the similar issues, and so on. Dr. Hackos introduces her partnerbased model of benchmarking in which companies cosponsor the studies, bringing increased participation at less costs.
Bradbury, Julie and JoAnn T. Hackos. STC Proceedings (1999). Articles>Knowledge Management>Usability
Café, thé, Ou Lait?: How Shall We Train Technical Communicators to Translate? 
Despite global trade, technical communication training programs have largely ignored translation issues. Some technical translation specialists suggest a full course to remedy this, a fully caffeinated approach we call cafe; others recommend fitting translation preparation into already existing courses, a lighter caffeine approach we call the. (Lait refers to the “caffeine-free ” courses lacking mention of culture, translation, or international audiences.) The second option, the, is probably the most realistic. Brewing our own the, one of us has experimented with addressing translation “pests. ” The other has examined the cultural gaps between U.S.-based technical communicators and their audiences abroad.
Maylath, Bruce A.R. and Emily A. Thrush. STC Proceedings (1997). Articles>Education>Localization
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