Content: What is it and Why Should You Manage It?

A unified content strategy can help your organization to avoid the Content Silo Trap, reducing the cost of creating, managing, and distributing content, and ensuring that content effectively supports your organizational and customer needs. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.

Kostur, Pamela. STC Chicago (2005). Articles>Content Management

How to Determine Monthly Web Site Visitors

If you pay another business to host your Web site, give them a call. Tell them you want monthly traffic reports delivered to you each month.

Costello, Rick. STC Chicago (2003). Articles>Web Design>Assessment>Log Analysis

How to Measure Web Site Effectiveness

Could you justify the expense and prove ROI? Learn how to measure your Web site's effectiveness and answer that question with precision.

Costello, Rick. STC Chicago (2003). Articles>Web Design>Assessment>Log Analysis

How to Measure Web Site Effectiveness

Learn how to measure your Web site's effectiveness, justify the expense and prove ROI with precision.

Costello, Rick. STC Chicago (2003). Design>Web Design>Assessment

How to Present a Business Case for Web Site Investments

How can you convince others that Web investments are a wise decision in a slow economy?

Costello, Rick. STC Chicago (2003). Articles>Web Design>Project Management>Business Case