The Society for Technical Communication (STC) is an international professional society for the advancement of the theory and practice of technical communication. It has hundreds of local chapters (also known as 'communities.'
“Single source” has come to mean many things to many different people. The basic distinctions are two: (1) distributing the same content in multiple formats and (2) distributing complementary content in the most appropriate medium. The two concepts are not mutually exclusive, i.e., you may have an information strategy that encompasses both ideas. Each methodology has its own advantages, suitability, and requirements. Distributing complementary content in the most appropriate medium requires research and planning, and often results in more effective documentation.
Florsheim, Stewart J. STC Proceedings (2000). Presentations>Information Design>Single Sourcing
Designing for the Web: Special Considerations for Safety Information 
Manufacturers are currently grappling with determining whether they should put safety information on the Web and if they do how it should be presented. Technical communicators, Web content developers, and Web designers will ultimately be responsible for the presentation of Web-based safety information. This article discusses special considerations that should be given the formatting (HTML, PDF, etc.), design, (font, size, and color), and location of safety information on the Web. Additionally, areas for future research on the issue of Web-based safety information are identified.
Tallman, Lisa A. STC Proceedings (2001). Presentations>Web Design>Documentation
Designing FrameMaker Templates for Use with WebWorks Publisher Professional

Plan your FrameMaker templates' look for both print and online.
Gallagher, Linda. STC Region 7 Proceedings (2003). Design>Document Design>Single Sourcing>Adobe FrameMaker
Designing Hypertext: What We Can Learn from Linguistics and Discourse Research 
Hypertext are implied in complex linear texts like literary analysis. These texts 'model' hypertext nodes and links in their linguistic properties and constitute a system of semantic messages and cohesive ties. A conceptual bridge between conventional and hyper-texts can be constructed for technical and scientific applications based on these linguistic properties. Linguistic analysis can also serve as a cohesive construct extending to visual and auditory displays in hyperdocuments. Hypertext instructional designers are challenged to impose comparable mappings as analogues to these cohesive relationships to test memory, distance, and other variables.
Eiler, Mary Ann. STC Proceedings (1996). Articles>Language>Linguistics>Semantic
Designing Information for the 21st Century 
In the past, documentation meant printed books. Then along came online help. Online books soon followed. Now we have the Internet and web pages. Developing a documentation plan today means more than planning how books are going to be structured, reviewed, and printed. It needs to take into account the possibilities that these new media have to offer. Achieve the most effective results by making delivery in these media part of your documentation planning.
Radecki, Steven Lewis. STC Proceedings (1997). Articles>Publishing>Online
Designing Information for the Online Medium 
Well-designed online documentation exploits the medium to make the content more accessible and effective. Knowing who needs the information and understanding when and how much of it will be used are essential for the creation of effective online content. Ideally, online documentation should answer each question with just the right amount of depth and detail. Considering user expertise, information needs, and usage patterns before creating the content or structure results in information that can be scanned, searched, surfed, referred to, read, or printed equally effectively—exactly what people expect from online documentation.
Mehrotra, Rahul and Jane Nye. STC Proceedings (1998). Articles>Documentation>Online
Designing Information-Gathering Forms 
Poorly designed information-gathering forms drive up operating costs. Good design depends on a careful analysis of two users: Form-Fillers and Form Readers. Both types ofform user benefit if the form designer follows four principles of overall design. Guidelines for answer sections and user testing can also help designers produce more effective forms. Evaluation of existing forms can lead to successful revision so that costly mistakes can be avoided.
MacNealy, Mary Sue. STC Proceedings (1994). Articles>Document Design>Forms>Usability
Designing Installation Manuals Used in Various User Environments 
Manuals normally contain information regarding all the functions of a given product. Therefore, there are cases when information required by one user is useless to other users. As a typical example, for users, performing a version upgrade, the upgrading procedure is important, but the procedure for new installation is useless information.
Shimosaka, Yuji. STC Proceedings (1999). Articles>Documentation
Designing Lotus Notes Databases for Global Collaboration 
Notes databases can provide versatile environments for developing and sharing knowledge globally through both client-based and Web-based applications. In this panel discussion we explore some of the issues facing information designers as they enable communication and collaboration in work groups. We will focus on how to determine if Notes is an optimal solution, how to translate information needs into effective design elements and functionalities in Notes, and how we can help ease the transition to the world of Notes for new users.
Knodel, Elinor L., Donald J. Green and Faye Smith. STC Proceedings (1999). Articles>Collaboration>Databases
Designing Minimalist Principles Into User Interfaces 
Designing a user interface using minimalist principles for guided exploration can reduce the amount of paper and text necessary to document the system. Graphics in the interface can help the user grasp the concepts of the system, while dialog boxes, status information, and error messages can aid in recognition of success and recovery from errors. Online help can then be used as a backup for users if they get stuck. Reducing text and paper can reduce translation and printing costs, making this process very attractive.
Elser, Arthur G. STC Proceedings (1994). Articles>User Interface>Usability>Minimalism
Designing Multi-Platform Online Help: A Demonstration 
Designing multi-platform online help can be made more efficient by placing special effort in the design of the development plan. If the development plan is broken up into four key elements the resulting multi-platform design will yield a great amount of latitude for both maintenance and future enhancements. During the demonstration we will discuss our use of these elements to design both online and hardcopy documentation to support both a mainframe and a windows interface.
Taylor, Shhonn D. and Pat Straw. STC Proceedings (1996). Presentations>Documentation>Help
Designing Multilingual Documents: Some Principles, Observations, and Guidelines 
This paper summarizes some basic problems associated with designing, producing, and delivering multiple languages within one document, and our approach to resolving those problems, 'Multilingual in this context is defined as containing one or more languages within a page design, as opposed to 'internationalized' (containing universal symbolic or pictorial text) or 'serially translated' (repeated translated content) documents.
Lorence, Paul. STC Proceedings (1995). Articles>Language>Localization
Designing Policies and Procedures Information 
The policies and procedures (P&P) developer must address more than format and style issues in designing policies and procedures information. There are at least five levels of design for policies and procedures information. Level 1 concerns the architecture in which the information resides. Level 2 concerns the type of relationship that exists among documents within the architecture. Level 3 concerns the approach used in designing and developing the information content within a policies and procedures document. Level 4 concerns the writing methods to use. Level 5 concerns the various writing techniques for presenting information in units individually and collectively within a policies and procedures document.
Urgo, Raymond E. STC Proceedings (2000). Presentations>Documentation>Policies and Procedures
Designing Products for the International Environment – a Practical Guide 
Most companies are moving quickly beyond their local market to succeed on a large global market. Companies are developing mass market products instead of products for a single customer. All this poises new challenges to everyone in the company. This panel will address the following.
Vatovec, Bogo, Carol Peterson, James V. Romano and Allen Strand. STC Proceedings (1999). Design>User Interface>International
Designing Responsive Hypermanuals 
The responsive hypermanual is a new method of delivering documentation that orders the contents of an online manual in response to the user’s current task. It uses hypertext modules controlled by an SQL database for managing the development, and presentation of modular documentation to provide a uniquely usercentric system. their needs. When the user asks technical support for help, they delegate the effort of assembling material scattered throughout the document into a meaningful answer.
Lettvin, David W. STC Proceedings (2000). Presentations>Documentation>Interactive
Many web sites and applications include a search feature. Often they provide an extremely simple search interface consisting of a single text box and a "Go" button. Sometimes, however, the users' tasks call for more sophistication, and guidelines for complex search interfaces are difficult to find. This paper details four levels of search interface, and it provides heuristics (guidelines) to use when designing complex search interfaces. Different solutions are appropriate, depending on the users' motivation and knowledge of their subject, experience using search interfaces, and search goals. Finally, PubMed serves as a useful example to illustrate how these guidelines can be used to analyze existing search interfaces.
McDaniel, Scott M. STC Proceedings (2004). Design>Web Design>User Interface>Search
Designing Single Source Materials 
Timelines for developing documentation are getting shorter and budgets are getting smaller. This means that we have to find more efficient ways of developing documentation. One way is to consider single-sourcing your information for multiple media (paper, online), multiple types of documentation (user documentation, Help, training), multiple users and reuse of information for multiple products. While this process takes a lot of up-front planning it can significantly decrease your costs and development times. This session looks at the process for designing and creating single-source materials for multiple media, users, or types of documentation.
Rockley, Ann and JoAnn T. Hackos. STC Proceedings (1999). Presentations>Content Management>Single Sourcing
Designing the Interface for an Electronic Document 
Interfaces are more than skin deep. To create a successful electronic documentation project the structure of the information, the navigation and the visual design must all work together. Research Publications' American Journey series of CD-ROMs on topics in American history is a good example of an interface designed from the inside out.
Quesenbery, Whitney. STC Proceedings (1995). Design>User Interface
Designing the Out-of-the-Box Experience: A Case Study 
To improve your product’s out-of-the-box experience, you must first define the experience that you want your users to have. The next challenge is to design the specific elements that will achieve that experience. These elements must be designed harmoniously with each other and with the functional improvements planned for the product. By enhancing those improvements, the overall experience will draw the customer into the product. If designed appropriately, these elements can improve not only the out-of-the-box experience but also the marketability of the product.
Kowalski, Lee Anne. STC Proceedings (2001). Design>User Centered Design>User Experience
Designing the User-Centered Process Model: A Case Study 
The case study involved the redesigning of NCR’s performance improvement model for developing information products, documentation, and training interventions for our customers. This process model, the Quality Information Products Process (QIPP) seeks to move information product developers away from an adversarial, compliance type model towards a quality improvement system that is grounded in the everyday practices of the users. The redesign effort was initiated during a review of the existing process as it related to a new corporate-wide product creation process which was recently implemented.
Kabel, Mary Ann. STC Proceedings (1998). Articles>User Centered Design>Usability
Designing to Sell Online: Persuasive Power in Action 
Electronic commerce promises to radically transform business. To remain competitive, businesses must address many issues before success can be realized. Key to the success of ecommerce will be the effectiveness of the web design interface interacting with consumers. Our user-centered case study, which received an STC Research Grant last July, evaluates consumer attitudes to the on-line shopping experience by observing this interaction. We measure the rhetorical power of design elements on an e-commerce site by using classical rhetoric as the theoretical framework for analyzing our results. This paper reports the preliminary findings of this research.
Winn, Wendy and Kati Beck. STC Proceedings (2000). Design>Web Design>E Commerce>Rhetoric
Designing Usable Forms: The Three-Layer Model of the Form 
Why do people say 'I’m not good with forms' or 'I don’t like forms' when a form is only a piece of paper, or a screen, with some printing on it? There must be something special about forms that inspires these comments. The 'three-layer model” considers forms from three points of view: perceptual (layout), conversational (questions and answers) and relationship (the structure of the task). Analysing a form using the three layers helps to un-pick its problems, and to suggest ways of making it more usable.
Jarrett, Caroline. STC Proceedings (2000). Design>Information Design>Forms
Designing Web Personalization Features 
Personalization, which allows a web user to choose the content and layout of their own portal web page, is one of the most popular ways of increasing traffic at web sites, and helps to ensure return customers. But to be successful, it must be simple and it must be intuitive. This paper presents common personalization features used by top portals and reviews the design of the interfaces of three top portals: My Excite, My Yahoo and MSN. This paper provides examples of good and bad design techniques used in the portal sites, and gives tips on how to design usable personalization features.
Kravatz, Harris. STC Proceedings (2000). Presentations>Web Design>Personalization
Knowing more about how web site characteristics work to reach non-e-commerce goals can guide web designers working towards some of those goals. Environmental advocacy sites are apt to provide rich examples of how web sites try to educate, change behaviors and values, induce action, and promote participatory decisionmaking. Studying them, then, may help us understand how the characteristics of their web sites work. This paper explores how a particular advocacy group web site, www.seedcoalition.org, educates and induces action in its visitors. The site seems likely to effectively educate and induce action, but could do more to induce deliberation and encourage interpersonal communication and discussion about issues, which might better support the group’s long term goals.
Sehmel, Heather. STC Proceedings (2001). Presentations>Web Design>Education>Participatory Design
Desktop Publishing and Design: Took, Tips and Techniques 
The organization of your document in combination with its typographic and graphic elements comprise its design. Good design improves your document's ability to communicate effectively. Novice document designers will want to attend this workshop to learn how to use design to their advantage.
Tucker, Kimberly and Lisa Burke-Marose. STC Proceedings (1996). Design>Document Design>Typography
There are 7 readers currently online: 0 registered users and 7 guests. Register.

![]()
![]()


![]()
![]()
![]()