Better Readability for Improving the Number of Site Viewers

Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them.

Stoyanova, Tsvetanka. SEOchat (2005). Articles>Web Design>Writing>Search

Communicating Effectively with Your Web Developer

A rather stressful part of optimizing some sites can be working with a web developer who doesn't understand the importance of search engine friendly design. Sometimes these developers can be frustrating or keep you from getting your work done right. This article contains a number of thing to keep in mind and to avoid when working in these situations.

Sullivan Cassidy, Jennifer. SEOchat (2005). Articles>Web Design>Collaboration

Google Optimization Secrets From The Trenches

What do learning how to outline a research paper and optimizing your website to rank highly in Google have in common? Much more than you might think at first glance.

SEOchat (2004). Articles>Web Design>Search>Search Engine Optimization

SEO Certification: Necessity, Myth, or Scam?

Just the other day, I ran across an ad for a website that piqued my curiosity. It said, “Receive your SEO Certification in just 6 hours.” I’d never heard of SEO Certification. Thinking that perhaps I’d missed out somehow on certification, I decided to do some research before I panicked.

Sullivan Cassidy, Jennifer. SEOchat (2005). Design>Web Design>Search

Using Your Web Stats for SEO: Search Marketing Analysis from Web Stats

Last week, Jennifer covered the basics of web statistics and what they should mean for you. Now that you have a fairly good handle on what all these statistics mean, how do you put them to work for you? These concerns are answered in this article.

Sullivan Cassidy, Jennifer. SEOchat (2005). Articles>Web Design>Audience Analysis>Log Analysis

Write a Robots.txt File

One of the most fundamental steps when optimizing a website is writing a robots.txt file. It helps tell spiders what is useful and public for sharing in the search engine indexes and what is not. It should also be noted that not all search spiders will follow your instructions left in the robots.txt file. In addition, a poorly done robots.txt file can stop the search spiders from crawling and indexing your website properly. In this article I will show you how to be sure everything will work correctly.

Dixon, Clint. SEOchat (2005). Articles>Web Design>Search