http://tc.eserver.org/publisher/Rockley_Group,_The A listing of works published by Rockley Group, The in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Rockley_Group,_The http://tc.eserver.org/34979.html http://tc.eserver.org/34979.html Marketing materials are always important, and in these difficult times, they are critical to the success of the organization, and there are huge pressures to do more with less and for less money. Enter XML. XML is often perceived as complex, rigid and horrible to work with (geeky, technical) — anathema to the average marketing communications author. But this is no longer true. XML and the tools that support them have matured to the point where the XML is hidden, much in the same way RTF is hidden from the average Microsoft® Word author. Using XML for marketing materials provides considerable benefits, including consistent messaging, reduced time to create content, reduced costs to maintain content, reduced translation costs, and powerful multichannel conversion capabilities. XML is creating a profound shift in the way we create, manage, deliver and control marketing materials. It is a shift that is resulting in significant ROI and increased levels of success. http://tc.eserver.org/33622.html http://tc.eserver.org/33622.html This paper traces the history of open content technologies in an effort to understand the nature and significance of intelligent content. What is illustrated is that a common thread runs through SGML, HTML, XML, Web 2.0, the Semantic Web, DITA, and OOXML and that the evolution of open content technologies has enabled the emergence of intelligent content and with it a new form of organizational agility. This whitepaper has been prepared as a corollary to the presentation “Content Fusion: There’s a Piece of Data Lodged in my Document” at Intelligent Content 2009, Palm Springs CA, January 29-30, 2009. http://tc.eserver.org/32098.html http://tc.eserver.org/32098.html The need for us to customize BSM solutions by integrating different software solutions, combined with the maturation of tools for XML-based authoring, make this an ideal time to implement a new information development strategy. After researching materials about content management and studying success stories from companies who have implemented structured authoring, we launched a pilot project. http://tc.eserver.org/31127.html http://tc.eserver.org/31127.html We can't force people to look at the work we do, but if we want to make them happy, we need to provide them with the information they need in a manner that makes it easy for the top-down mechanisms to work efficiently. It's our job to help them observe, rather than just see. http://tc.eserver.org/31124.html http://tc.eserver.org/31124.html I have seen a couple of blog postings lately that underscore the statement that DITA is not for everyone or for every situation. http://tc.eserver.org/31125.html http://tc.eserver.org/31125.html The next time you start a conversation about Content Management with someone, start by trying to gain an understanding what they think content management is. You might be surprised. http://tc.eserver.org/31126.html http://tc.eserver.org/31126.html Just because a website looks good, doesn't mean that it's easy to use. http://tc.eserver.org/31129.html http://tc.eserver.org/31129.html Give the reader the ability to quickly peruse the information presented and extract the information they need. For example, if there is a lot of information, and the reader is required to scroll the screen to see content 'below the fold', an overview would probably be a very good idea. Contrariwise, if the article is short, and can be quickly scanned (especially if you can do so without scrolling the page), providing an overview might be counterproductive. http://tc.eserver.org/31128.html http://tc.eserver.org/31128.html What bugs me is not the results of the major search engines, but the results of internal web site searches. http://tc.eserver.org/28776.html http://tc.eserver.org/28776.html This paper, the second of a series, closes the loop by examining implementation issues from a technical perspective. It explores best practices within the five key steps of a successful transition. http://tc.eserver.org/28777.html http://tc.eserver.org/28777.html This two-part series explores why DITA has created such a buzz in the content management arena, particularly among technical documentation teams--and how you can prepare for long-term DITA success. http://tc.eserver.org/27891.html http://tc.eserver.org/27891.html Interviews Chris Hill of DocZone.com and explores the lessons his firm learned while implementing the Darwin Information Typing Architecture (DITA). http://tc.eserver.org/26180.html http://tc.eserver.org/26180.html If you need to learn more about the Darwin Information Typing Architecture (DITA), look no further. Links to a few of the most useful DITA resources available on the web today. http://tc.eserver.org/26179.html http://tc.eserver.org/26179.html The Darwin Information Typing Architecture (DITA) is a hot topic among those who author, edit, deliver and manage content. But adopting a standard architecture is an important decision that requires up front research and knowledge of the pitfalls. Find out if DITA is right for your organization. Read this whitepaper to learn more (PDF). http://tc.eserver.org/23630.html http://tc.eserver.org/23630.html The Rockley Report is a quarterly journal with information about content management topics. The Rockley Report provides knowledge to help you make the case for, plan, and execute content management initiatives. http://tc.eserver.org/22622.html http://tc.eserver.org/22622.html The XML eCTD DTD (Document Type Definition) defines the overall structure of the submission. The purpose of the XML backbone is two-fold: (1) to manage meta-data for the entire submission and each document within the submission and (2) to constitute a comprehensive table of contents and provide corresponding navigation aids. http://tc.eserver.org/22624.html http://tc.eserver.org/22624.html The Drug Information Association (DIA) has compiled a series of useful articles designed to help you understand XML and related technologies. Don't worry! You don't have to be an IT guru to understand XML. The resources provided are written in laymen's terms and geared towards life sciences professionals, but may prove beneficial to professionals in other industries and vertical markets. http://tc.eserver.org/22623.html http://tc.eserver.org/22623.html Life sciences have been called the least automated industry in the world, but some pharmaceutical companies, medical device manufacturers, and healthcare-related organizations are working to dispel that image by implementing targeted content management solutions aimed at shortening the amount of time it takes to get new products to market. http://tc.eserver.org/22139.html http://tc.eserver.org/22139.html The Rockley Bulletin addresses issues of importance to those interested in content management, content reuse, new tools and technologies, resources, strategies, best practices and more.