This presentation introduces your students to methods for effectively searching the World Wide Web and evaluating the content of web pages. The twenty-four slides presented here are designed to aid the facilitator in an interactive presentation of search and evaluation strategies. This presentation (our most requested workshop!) is perfect for the beginning of a research unit in a composition course or for any research assignment that requires the use of Internet sources.
Liethen, Jennifer Kunka. Purdue University. Presentations>Slideshows>Writing
This handout offers advice making informed design choices in creating a resume. We also have a sample resume that uses these design principles.
Purdue University (2004). Careers>Resumes>Document Design>Visual Rhetoric
Your Resume contains general information about building an effective resume such as overall organization, font selection, and a rationale for resumes.
This 40- to 45-minute presentation is designed to help students develop their resumes and attract the attention of prospective employers. This presentation covers methods for developing each section of the resume and is well-suited to any person preparing documents for the job search process.
Laflen, Angela and Jennifer Liethen Kunka. Purdue University. Careers>Resumes
Flash, by Macromedia, is a program designed to create graphics and interactivity for the World Wide Web. Its primary characteristics are moving text, sounds attached to that text and/or to navigational buttons, links, and mouseovers. Flash, for this reason, has been compared to television -- indeed, a web page generated in Flash often seems as if it would be equally at home on a stereo-surroundsound, high-definition TV. But there's a catch. . . . After going through the site a few times, the viewer might well discover that his or her choices are limited to those programmed into the site. But it's likely that the site's entertainment value -- as well as its multi-layered rhetorical messages -- will far outweigh any feelings of deception. . . which is, in itself, a monumental rhetorical statement.
Clark, Tracy. Purdue University (2003). Design>Web Design>Rhetoric>Flash
Sales Letters: Four Point Action Closing
Having convinced your reader that your product or service is worth the price, you want to get action before the reader has a change of mind, before forgetfulness defeats you, before the money goes for something else--before any of the things that could happen do happen. Therefore, a good persuasive closing is essential.
A scannable resume can be scanned into a computer using the latest document imaging technology, allowing employers to search for applicants. It is a personal summary of your professional history and qualifications. It includes information about your goals, education, work experience, activities, honors, and any special skills you might have.
Purdue University (2004). Careers>Resumes
This presentation is designed to assist students in learning the various methods for crafting a technologically correct document that will be successfully translated into a potential employer's database. This workshop is ideal for students who are nearing the time when they will be ready to apply for jobs or internships and need to tailor their resume for scanning.
Hughes, Stephanie Williams. Purdue University (1998). Careers>Resumes
Scholarships in Professional Writing 
In addition to competing for general scholarships available to all Purdue University students, undergraduates majoring in Professional Writing can apply annually for $3,000 Crouse Scholarships in Writing and Publishing, Technical Writing, and Print and Electronic Publishing.
The Internet is a terrific resource. It contains hundreds of web sites dedicated to thousands of topics. With so many sites, it is easy to get lost. Knowing the types of search tools available and mastering some general search tips can make your search more profitable. Use caution when searching the web, though. Anybody with access to the Internet can post web sites about topics that interest them. These sites are not always accurate. Therefore, it also is a good idea to learn how to evaluate web sites. The Purdue University Library system's Core+ Tutorial provides helpful guidelines for evaluating sources.
Purdue University (1997). Resources>Tutorials>Online>Search
Sentence Clarity and Combining 
This presentation is designed to teach your students about common sentence clarity problems, including misplaced modifiers, dangling modifiers, and passive voice, as well as strategies for combining sentences together. The twenty-nine slides presented here are designed to aid the facilitator in an interactive presentation of methods for improving sentence structure. This presentation is suitable within any course as a refresher to common sentence problems.
Liethen, Jennifer Kunka. Purdue University. Presentations>Slideshows>Writing
A Techne for Artful Choices in Digital Writing 
The techne I envision for digital production deliberately makes things more difficult for designer users, whether they are teachers or students. This is a hard sell, particularly to teachers who feel intimidated enough by technology of the consumer ease variety. But we should remember that rhetoric, unless it takes the form of a Mad-Lib, is not easy. A techne of digital production is an effort to remove the disproportionality between effort and consequences: only when we earn the knowledge of production from a designer user standpoint can we more fully take responsibility for what we do with it. Digital writers must do the hard work of fashioning their content into a sound structure, developing unique presentational designs, and considering audience interaction with their finished works.
Stolley, Karl. Purdue University (2006). Articles>Writing>Rhetoric>Online
English 421 helps students become better professional communicators through contextual research and analysis. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, the high-tech industry, and society at large.
Karper, Erin. Purdue University. Academic>Courses>Writing>Technical Writing
ENGL 421 helps students become better professional communicators through contextual research and analysis. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, the high-tech industry, and society at large, as well as by the expectations of Purdue students and programs. Students learn effective strategies for communicating with other people about and with technology, particularly in networked workplaces and through usability testing. They learn how to collaborate with colleagues in project teams as they analyze writing situations and respond to them with informative and visually effective print and electronic documents. The course teaches the rhetorical principles that help students shape their technical writing to suit a range of readers, for multiple purposes, in a variety of professional situations.
Clark, Tracy. Purdue University (2003). Academic>Courses>Writing>Technical Writing
A collection of links to reference information of all types.
Purdue University (2000). Reference>Style Guides
Understanding Writing: The Rhetorical Situation 
A presentation designed to introduce students to a variety of factors that contribute to strong, well-organized writing. This presentation is suitable for the beginning of a composition course or the assignment of a writing project in any class.
Liethen, Jennifer Kunka. Purdue University. Presentations>Slideshows>Rhetoric
Using American Psychological Association (APA) Format
For the most current information about APA Format, we recommend visiting the Author's Corner of the APA website, where you can read about electronic reference formats recommended by the American Psychological Association and some frequently asked questions about the APA Publication manual, which includes the most up to date information about formatting, citation, and style. This handout is currently being revised to be in accordance with the latest guidelines, so do make sure to check our information against theirs.
Using Modern Language Association (MLA) Format
Modern Language Association (MLA) format provides writers with a system for cross-referencing their sources--from their parenthetical references to their works cited page. This cross-referencing system allows readers to locate the publication information of source material. This is of great value for researchers who may want to locate your sources for their own research projects. The proper use of MLA style also shows the credibility of writers; such writers show accountability to their source material. Most importantly, the use of MLA style can protect writers from accusations of plagiarism--the purposeful or accidental use of source material by other writers without giving appropriate credit.
Purdue University. Reference>Style Guides>Writing>Plagiarism
Statistics are often tossed around as if they could speak for themselves. For example, advertisers claim 'Ivory soap is 99% pure.' (Pure what?) Or a researcher may claim that 'the average American today watches 5.3 hours of TV per day.' (What does 'average' mean?) All facts must be interpreted and presented in your argument; this handout presents five guidelines designed to help you use statistics responsibly.
This course focuses on articulating rhetorical opportunities present in the visual turn; the role of perceptual processes, time, movement, and memory in the act of seeing; the interanimation of the verbal and the visual in representation; the circumstances of visual culture and art; visual communication in print and on the Web; and identification as a visual/rhetorical process. Is there potential to create critical verbo-visual literacy? The course explores what such definitions of literacy mean for communication, argumentation, persuasion and narration.
Salvo, Michael J. Purdue University (2004). Academic>Courses>Graduate>Visual Rhetoric
Visual Rhetoric in a Technological Age 
This course participates in constructing visual rhetoric for composition studies and computers and composition studies. There are few models for the graduate study of visual rhetoric, and certainly there are not canonical issues or figures in this area. Instead there is the growing realizing that written discourse increasingly involves visual dimensions that are influenced (and sometime controlled) by the composer(s). Nowhere is this understanding more concretely rendered than in areas that depend on technology. In a real sense, technology has pushed us to see visual dimensions of meaning as falling under our influence. Of course, that influence can only be exercised via know-how.
Sullivan, Patricia. Purdue University. Academic>Courses>Rhetoric>Visual Rhetoric
This page serves as a gateway for an exploration of visual rhetoric. It includes links to course materials, student projects, supplementary resources, exempla, and other web-based material.
Blakesley, David. Purdue University (2000). Resources>Directories>Rhetoric>Visual Rhetoric
A list of ten reasons why a proposal might be unsuccessful.
Purdue University-Indianapolis (1999). Articles>Grants>Proposals
Despite the illusion, the research-paper writing process (as with any writing process) is quasi-linear at best. Follow the green navigation bar on the left from top to bottom to follow the nine major steps in writing a research paper.
Writing for the Computer Industry 
Applies principles of effective professional writing to the planning, production, and evaluation of computer user manuals and other writing tasks.
Agena, Kate. Purdue University (2003). Academic>Courses>Writing>Technical Writing
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