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Practical eCommerce

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Accessibility and Social Media

Social media can be a terrific way to share information with your customers, provide them with crucial support, and otherwise communicate with them. Although there is little you can do to compensate accessibility problems while you are visiting Facebook, Twitter, or YouTube, there are many things you can do to make shared information on those sites easier for your customers to access.

Dolson, Joseph C. Practical eCommerce (2010). Articles>Web Design>Accessibility>Social Networking


How to Redirect URLs Without Losing Link Juice

For this installment, we address a question about redirecting users from old URLs to new ones. A 301 redirect is the surest way to pass link popularity to the new URL and de-index the old URL in a URL rewrite scenario. The trick is making sure that the server header status is a 301 permanent redirect, not a 302 temporary redirect or a meta or JavaScript refresh.

Practical eCommerce (2010). Articles>Web Design>Search Engine Optimization


New Accessibility Guidelines A "Welcomed Update"

The World Wide Web Consortium recently approved new accessibility guidelines. Passed in December 2008, the new "Web Content Accessibility Guidelines 2.0" is now the official recommendation for web accessibility for the disabled. This new WCAG 2.0 document, a welcomed update, replaces the WCAG 1.0 W3C recommendation of 1999. This article is part one in a series discussing the impact of WCAG 2.0 on your website.

Dolson, Joseph C. Practical eCommerce (2009). Articles>Web Design>Accessibility>Standards


New Accessibility Guidelines Part II: Operability

The concept behind website operability is simple: Can everybody use the tools and mechanisms required to operate your website? Operability may seem easy, but it can be very challenging. Every control, every link, and every button on your site is a potential point of failure for operability. Without appropriate consideration for the disabled, you run the risk that disabled users will be unable to access your site.

Dolson, Joseph C. Practical eCommerce (2009). Articles>Web Design>Accessibility>Usability


New Accessibility Guidelines Part III: Understandability

The understandability of text is crucial to web accessibility. At broad levels, this means specifying text languages, explaining the meanings of jargon or idioms, and expanding abbreviations to clarify text. It's not just text that can present a barrier to accessibility, however. A lack of organizational predictability or proper error management can greatly decrease the accessibility of any website.

Dolson, Joseph C. Practical eCommerce (2009). Articles>Web Design>Accessibility>Writing


New Accessibility Guidelines Part IV: Robustness

The fourth principle of the Web Content Accessibility Guidelines requires new web documents to be “robust.” Robustness, future-proofing, user-agent independence, accessibility-supported: All are terms that suggest the same basic idea that your documents should follow standard, supported models for web document types. In many ways, this is the simplest and most testable requirement of the WCAG, but the details can be quite complicated.

Dolson, Joseph C. Practical eCommerce (2009). Articles>Web Design>Accessibility>Standards


Practical eCommerce

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, USA. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online.

Practical eCommerce. Resources>Web Design>E Commerce


Stalking Competitors' SEO Tactics

Despite my contention that Internet marketers need to stop obsessing about rankings, an examination of the SEO tactics of competitors that outrank your site can be extremely enlightening. Stalking a competitor's SEO tactics can uncover content optimization and link building opportunities that are already proving effective for other sites.

Kocher, Jill. Practical eCommerce (2010). Articles>Web Design>Search Engine Optimization

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