Make It Usable

Usability is often the most neglected aspect of Web sites, yet in many respects it is the most important. If visitors can't use your site, they will leave and never become customers. The Web gives people too much freedom and too many choices; no one will suffer a poorly designed site. To make your site usable, you need to involve potential customers in its design.

Nielsen, Jakob, Kara Pernice Coyne and Marie Tahir. PC Magazine (2001). Design>Web Design>Usability

Newcomers Lured by the Sweet XML of Success

How do you simplify the message you want to broadcast to the world without losing its meaning? For established players it's so much easier because they can get in front of their customers. They can run seminars or publish White Papers that will most likely reach an audience. Or they may gain interest from independent technical consultants to whom users will listen.

Sharpe, Richard. PC Magazine (2004). Articles>Information Design>XML