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1. #20371 By the Water Cooler in Cyberspace, the Talk Turns Ugly Thousands of message boards for individual companies have emerged over the last few years, creating a window on what some employees feel but never say publicly. Often the view through this window is rather ugly. Abelson, Reed. New York Times, The (2001). Careers>Workplace>Collaboration>Online 2. #18917 Companies Turn to Grades, and Employees Go to Court An increasingly popular technique for evaluating employees is prompting lawsuits charging discrimination at three big companies. At issue is the ranking of managers, professionals and sometimes lower-level employees from best to worst, or grading them on a bell curve, and then using that ranking to help determine pay and sometimes whether to fire someone. Abelson, Reed. New York Times, The (2001). Careers>Collaboration>Assessment 3. #13585 Helping Businesses Evaluate Their Internet Presence To ensure that their Web sites are conveying the intended image, a growing list of businesses, including Avis Rent A Car System, McDonald's, Staples and Holiday Inn, are turning to companies that test usability and brand opinion for help. These companies conduct surveys and focus groups and even use high-technology eye-tracking devices to uncover how customers use a Web site and how their experiences affect feelings about the parent company. Bannan, Karen. New York Times, The (2002). Design>Usability>Assessment>Eye Tracking 4. #20999 PowerPoint is the world's most popular tool for presenting information. There are 400 million copies in circulation, and almost no corporate decision takes place without it. But what if PowerPoint is actually making us stupider? Thompson, Clive. New York Times, The (2003). Articles>Presentations>Software>Microsoft PowerPoint 5. #22677 Send Jobs to India? Some Find It's Not Always Best Even as the prospect of high-skilled American jobs moving to low-wage countries like India ignites hot political debate, some entrepreneurs are finding that India's vaunted high-technology work force is not always as effective as advertised. Porter, Eduardo. New York Times, The (2004). Careers>TC>Outsourcing>Offshoring 6. #29251 Technology's Untanglers: They Make It Really Work Sometimes there is a huge disconnect between the people who make a product and the people who use it. The creator of a Web site may assume too much knowledge on the part of users, leading to confusion. Software designers may not anticipate user behavior that can unintentionally destroy an entire database. Manufacturers can make equipment that inadvertently increases the likelihood of repetitive stress injuries. Enter the usability professional, whose work has recently developed into a solid career track, driven mostly by advancements in technology. Whitaker, Barbara. New York Times, The (2007). Articles>Usability 7. #20783 Who Wins and Who Loses as Jobs Move Overseas? The outsourcing of jobs to China and India is not new, but lately it has earned a chilling new adjective: professional. Advances in communications technology have enabled white-collar jobs to be shipped from the United States and Europe as never before, and the outcry from workers who once considered themselves invulnerable is creating a potent political force. Kinetz, Erika. New York Times, The (2003). Careers>TC>Outsourcing>Offshoring 8. #20998 Writing Science for Children in an Age of Discovery Writing a children's book is never easy. But the challenges are multiplied for children's books about science. It is all too common for the paramount importance of accuracy to conflict with the need to make a book enticing, or at least accessible. Nagourney, Eric. New York Times, The (2003). Articles>Scientific Communication>Accessibility>Children
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