Be a White Hat SEO for Your Intranet: It's Good for Accessibility

The SEOs with white hats conduct legitimate optimising of web pages to make the site come up appropriately in the Search Engine Results Pages (also called SERPs). The back hat SEOs implement tricks to appear high in the results pages even if the web site is not necessarily relevant. The range of tricks is astonishing. But most of the techniques used by white hat SEOs were similar if not identical to the guidelines given by accessibility experts.

NetStrategy-JMC (2006). Articles>Web Design>Accessibility>Search Engine Optimization

From Producer Logic to User Logic: The Greatest Challenge You May Have

Moving an intranet structure from a producer logic to a user logic is probably the hardest thing an intranet manager will ever have to do, especially in large, complex organisations.

NetStrategy-JMC (2007). Articles>Web Design>Intranets>User Centered Design

Us vs. Them - Vocabulary Makes a Difference

Vocabulary used when talking about intranets reveals a lot about an organisation's model and approach to becoming more international, or global. Which raises the question: what's the difference between global and international? I've included a snapshot of a slide on this point which I use in workshops.

NetStrategy-JMC (2006). Articles>Web Design>Intranets>International