#14976
This is chapter two from the 6th Edition of Business and Administrative Communication, developed to teach you how to communicate effectively and improve your written and oral business communication skills. This knowledge will help you in your courses and, more importantly, in your future career. Throughout this text, several pedagogical elements appear to teach readers about all the aspects of business communication. These examples in their many formats are found in every chapter and provide excellent real-world examples to underscore key concepts throughout the text.
Locker, Kitty O. McGraw-Hill (2003). Articles>Rhetoric>Writing
#18362
In today's global village, you will work with people whose cultural backgrounds differ from yours. Culture refers to the beliefs, customs, and assumptions that determine perception and behaviour. For example, residents of small towns and rural areas have different notions of friendliness than do people from big cities. Montrealers and Cape Bretoners talk and dress differently, as do people who live in Vancouver, Regina, Halifax, and Toronto. The cultural icons that resonate for baby boomers mean little to members of Generation X and Y. And gender culture often creates conversational incongruence between men and women. All human beings conform to a culturally predetermined reality. Part of Canadian cultural identity, for example, has been formed by our dual linguistic heritage and by the economic and military might of our southern neighbour. Geography, weather, population density, and natural resources also contribute to cultural reality. For example, the Canadian values of courtesy, community, and cooperation may have evolved as survival strategies in a vast, sparsely populated land. Perceptions about gender, age, and social class are culturally based, as are our ideas about race, ethnicity, religious practices, sexual orientation, physical appearance and ability, and regional and national characteristics. Regardless of your own cultural biases, however, your organizational productivity and individual professional success depend on your ability to communicate sensitively and flexibly with others.
Locker, Kitty O., Steven Kyo Kaczmarek and Kathryn Braun. McGraw-Hill (2002). Academic>Course Materials>Cultural Theory
