International Consumer Protection: Writing Adequate Instructions For Global Audiences    

In 2003, the United States exported nearly $720 billion in goods. Businesses that trade in the global market have a legal and ethical duty to make their products reasonably safe, and technical communicators who write the documentation for those products have a legal and ethical duty to protect international consumers by writing adequate instructions. Writing documentation for products that will be distributed internationally requires not only the ability to communicate clearly, but also awareness of the relevant product liability laws, the cultural variables, and the expectations of international audiences. This article first argues that devoting company resources to produce adequate instructions for international users is both practical and ethical, then provides a brief overview of the consumer protection measures that the top U.S. trade partners have implemented, and finally presents guidelines for developing adequate instructions for international audiences.

Lipus, Teresa. Journal of Technical Writing and Communication (2006). Articles>Documentation>International

Interpreting Textual Data in Writing Research    

This article discusses a theoretical framework for situating interpretations of textual data collected during research. Based on the reader response theory of Louise Rosenblatt, this framework consists of a continuum representing the range of interpretative assumptions--stances--researchers can bring to their reading of textual data. The continuum is bounded by the two most extreme stances defined by Rosenblatt as efferent, roughly comparable to the stereotypical scientific interpretative tradition, and aesthetic, roughly comparable to the stereotypical humanities interpretative tradition.

Thompson, Isabelle. Journal of Technical Writing and Communication (1999). Articles>Research>Methods>Writing

It's Not What You Know: A Transactive Memory Analysis of Knowledge Networks at NASA    

Much of America was stunned into mourning on February 1, 2003 as the space shuttle Columbia was reported to have broken up over Texas. The ensuing investigation revealed that debris at liftoff was the cause of the crash, but the official report suggested that NASA's organizational communication was just as much to blame. This article uses transactive memory theory to argue that there were significant gaps in the knowledge network of NASA organizational members, and those gaps impeded information flow regarding potential disaster. E-mails to and from NASA employees were examined (the 'To' and 'From' fields) to map a network of communication related to Columbia's damage and risk. Although NASA personnel were connected with each other in this incident-based network, the right information did not get to the people who needed it. The article concludes with extensions of theory and practical implications for organizations, including NASA.

Garner, Johnny T. Journal of Technical Writing and Communication (2006). Articles>Knowledge Management>Scientific Communication>Government

Language and Empiricism    

The connection between language and empiricism is a central issue in technical writing and communication, more so than in other fields. Our field deals with technical and scientific knowledge which is oftentimes very definite and objective, yet there has been increasing recognition over the past few decades that this knowledge is socially constructed and rhetorically negotiated. Debates have ensued over the rhetoricity of technical communication in contrast to its empirical and instrumental aspects. W.V. Quine, one of the most influential American philosophers of the twentieth century, however, rejected the distinction between empirical knowledge and knowledge stemming from language and social negotiation. Understanding technical writing and communication through the lens of Quine's theory ameliorates the tension between instrumental and rhetorical/humanistic views of technical discourse by recognizing the validity of both views and integrating the two. This understanding in turn will facilitate our pedagogical interactions with technical and scientific majors.

Dombrowski, Paul M. Journal of Technical Writing and Communication (2002). Articles>Language>Theory

Last Rites for Readability Formulas in Technical Communication    

Some reading researchers and technical communicators assume the efficacy of readability formulas. Reading researchers use such formulas to equalize the reading difficulty of texts used in experiments. Results of an informal Internet survey indicate that some professional writers and editors use readability formulas that are integrated into word-processing software. This article proposes that readability formulas fail to predict text difficulty. The results of an experiment demonstrate that "text difficulty" is a perception of the reader and therefore cannot be objectively calculated by counting syllables, word length, sentence length, and other text characteristics.

Connatser, Bradford R. Journal of Technical Writing and Communication (1999). Articles>Writing>Assessment>Formulas

Leadership Styles Between Technical and Non-Technical Superiors: Guess Who Will Give Subordinates More Freedom on the Job?    

Is there a difference in the dominant leadership style between technical and non-technical superiors? Which leadership style of superiors will give their subordinates more freedom on the job? By using House's Path-Goal Model [1] in a study involving a survey of subordinates of 100 technical and 100 non-technical companies in Singapore, I found that technical superiors tend to adopt a supportive leadership style, while non-technical superiors adopt a more achievement-oriented one. This manifests in significant differences between the two kinds of superiors in the extent of the leader's position power (formal authority), the degree of autonomy subordinates want, and the extent subordinates control their goal achievements.

Poon Teng Fatt, James. Journal of Technical Writing and Communication (2004). Careers>Management>Technology

Leadership, Rhetoric and the Polis    

This article argues that leadership and rhetoric are intimately connected; therefore, rhetoric should include the explicit examination of all aspects of leadership (that is, including but not limited to rhetorical criticism of the speeches and writings of leaders), both as an area of research and an area of pedagogy. This is particularly important when helping students become active members of the citizenry is seen a central goal of what teachers are doing in the English or Communication class. The interconnections between leadership and the concept of the polis, the active assembly of citizens empowered to discuss and make public policy, is useful here, even though the polis may no longer exist in its original form. In particular, leadership through identification with the polis appears to be an approach with great potential.

Gellis, Mark. Journal of Technical Writing and Communication (2002). Articles>Rhetoric>Management

Leadership, Rhetoric, and the Polis    

This article argues that leadership and rhetoric are intimately connected; therefore, rhetoric should include the explicit examination of all aspects of leadership (that is, including but not limited to rhetorical criticism of the speeches and writings of leaders), both as an area of research and an area of pedagogy. This is particularly important when helping students become active members of the citizenry is seen a central goal of what teachers are doing in the English or Communication class. The interconnections between leadership and the concept of the polis, the active assembly of citizens empowered to discuss and make public policy, is useful here, even though the polis may no longer exist in its original form. In particular, leadership through identification with the polis appears to be an approach with great potential.

Gellis, Mark. Journal of Technical Writing and Communication (2002). Articles>Language>Management

Learning-to-Communicate and Communicating-to-Learn in Veterinary Medicine: A Survey of Writing, Speaking, and Reading in Veterinary Medical Curricula    

This article reports the results of a survey of thirty-one colleges of veterinary medicine in the United States and Canada to identify common writing, speaking, and reading tasks performed by veterinary medical students and practicing veterinarians. From the twenty-seven colleges that responded (87% response rate), we learned that writing, speaking, and reading tasks are assigned in almost every veterinary medical course and that the communication tasks assigned in veterinary medical courses accord well with the communication tasks expected to be performed by practicing veterinarians. Along with these learning-to-communicate tasks, veterinary medical students are also assigned communicating-to-learn tasks. Unlike many of the writing-to-learn tasks associated with writing-across-the-curriculum programs, communicating-to- learn tasks in veterinary medical courses seem concerned with teaching students to think like veterinary medical practitioners. The emphasis on communication in veterinary medical curricula is probably due to some extent to the emphasis on problem-based learning, a curricular innovation popular in veterinary medical education. Problem-based learning requires that instruction be designed around cases or problems to be solved rather than topics or information to be covered. This merging of research and practice in the education of veterinary medical students may offer lessons for the education of professional practitioners in technical communication.

Thompson, Isabelle and Charles M. Hendrix. Journal of Technical Writing and Communication (2000). Articles>Scientific Communication>Biomedical>Veterinary

Legitimizing Technical Communication in English Departments: Carolyn Miller's "Humanistic Rationale For Technical Writing"    

Carolyn Miller's oft-cited "Humanistic Rationale for Technical Writing," published in 1979, tries to give technical communication faculty more cultural capital in English departments controlled by literature professors. Miller replaces a positivistic emphasis in technical communication pedagogy with rhetoric. She shows how technical knowledge is produced by individual activity and social affirmation and not by objective descriptions of sensory impressions. Her "Rationale" is an attempt to change institutional and discursive structures by persuading literature professors that technical communication can have as much distinction in the academy as literature.

Moore, Patrick. Journal of Technical Writing and Communication (2006). Academic>Education>TC>Professionalism

London Through Rose-Colored Graphics: Visual Rhetoric and Information Graphic Design in Charles Booth's Maps of London Poverty    

In this article, I examine a historical information graphic--Charles Booth's maps of London poverty (1889-1902)--to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual rhetoric of the maps depended upon an ironic inversion of visual culture to make poverty seem a problem that could be addressed, rather than an insurmountable crisis. This visual rhetoric led directly to significant features of and concepts in western societies, including the poverty line and universal old-age pensions (social security).

Kimball, Miles A. Journal of Technical Writing and Communication (2006). Articles>Graphic Design>Visual Rhetoric>Geography

Making Sense of the Visual in Technical Communication: A Visual Literacy Approach to Pedagogy    

We employ an array of terms to denote the visual; however, we have not yet agreed on a clear framework for understanding the function and relationship between visual concepts. I propose a literacy approach to the visual so that as educators, researchers, students, and practitioners, we acquire more than skills that rely on changing definitions and technologies but an intellectual faculty that provides the knowledge, understanding, and abilities that the visual affords. Through an analysis of arguments for visual instruction, I present the wayS in which scholars justify their claims about the visual. These arguments uncover the breadth and depth of the visual and contribute to a taxonomy of visual terminology.

Portewig, Tiffany Craft. Journal of Technical Writing and Communication (2004). Articles>TC>Education>Visual Rhetoric

Manuals for the Elderly: Which Information Cannot Be Missed?    

Elderly people seem to encounter more problems than people from other age groups do, when using consumer electronics products and their accompanying manuals. This may be due to the absence of some kinds of information. In this study the effects of the absence of different information types in instructions on action performance were explored for different age groups. Younger (aged 20-30 y.) and elderly (aged 60-70 y.) participants installed a VCR with the help of the manual, while working aloud. The absence of goal information, consequence information and identification information in the instructions proved to have a negative effect on task performance, especially for the elderly participants. When one of these information types was missing in the instructions, the elderly performed more actions incorrectly than when the information was stated explicitly.

Van Horen, F.M., C. Jansen, A. Maes and L. G. M. Noordman. Journal of Technical Writing and Communication (2001). Articles>Documentation>Usability>Elderly

Mapping Language Function in the Brain: A Review of the Recent Literature    

Advocates of brain-based learning have argued that instructional methods, to be successful, must be based on an understanding of how the brain processes information. In the past most descriptions of neurocognitive function were largely speculative, relying on theoretical constructions of how we believed the brain to work. Recent advances in functional imaging Positron Emission Tomography and Magnetic Resonance Imaging have, however, opened the brain to empirical study. This article will consider the potential importance of brain study for composition instruction, briefly describe functional imaging techniques, and review the findings of recent brain-mapping studies investigating the neurocognitive systems involved in language function. In short, understanding how language systems are organized in the brain represents the first step in our attempts to create brain-compatible instructional methods in the composition classroom. Following a review of the recent literature, the article will consider the possible implications of this information for pedagogical practice.

Crafton, Robert E. and Elissa Kido. Journal of Technical Writing and Communication (2000). Articles>Language>Research>Cognitive Psychology

Medical Tables, Graphics and Photographs: How They Work    

An examination of a random sample of four medical journals--The Lancet, The New England Journal of Medicine, The Journal of the American Medical Association, and The Journal of Laboratory and Clinical Medicine--reveals that one-fifth of the space of articles in medical science is devoted to an average of three tables and three flow charts, graphs, or photographs. Given these figures, the absence of discussion of visuals in the literature on medical communication may seem puzzling. But the puzzle is easily solved: our basic education gives us a coherent vocabulary for talking about prose, but no coherent vocabulary for talking about tables and visuals. Once we have this vocabulary in hand, we make another step in the direction of an explanation of the nature of communication in the medical sciences. We may note that understanding the meaning of a medical article is not just a consequence of understanding its texts; it is a consequence of understanding all its meaningful components working together--verbal, tabular, visual.

Gross, Alan G. Journal of Technical Writing and Communication (2007). Articles>Graphic Design>Technical Illustration>Biomedical

A Meta-Analysis of Journal Articles Intersecting Issues of Internet and Gender    

The propagation and mainstream acceptance of the Internet has become a hot topic addressed in media, business, and scholarly environments. The gender implications of technology are studied in various ways across the disciplines of communications, gender studies, and technology and society. This study overviews and summarizes articles dealing with gender implications of the Internet in journals in these fields. The analysis identified 132 articles during the period of 1995-2003 in 28 publications in which frequencies, trends, and potential gaps were assessed using quantitative and qualitative meta-analysis. Most of the research in this area is being done in technology publications (59.7% of articles). Women's usage of the Internet is the most frequently studied level of participation. Results indicates that the survey method was the most predominant, but various qualitative methods are often employed. Notable themes included those of equal access yet unequal participation, the existence of both negative and positive aspects of the Internet, and the dichotomy of online/offline activities. The purpose of this study was to encourage interest in performing continued research on this topic as women's Internet access meets and exceeds that of men.

Royal, Cindy. Journal of Technical Writing and Communication (2005). Articles>Research>Technology>Gender

The Million Dollar Letter: Some Hints On How to Write One    

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests "sentence combining" as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing.

Myers, Marshall. Journal of Technical Writing and Communication (2004). Careers>Resumes>Cover Letters

The Missing Metaphor    

To determine the metaphor that represents cloning, a contemporary scientific revolution, this study examines articles published in Nature, Nature Biotechnology, Science, and Time that describe the cloning of the sheep Dolly. A plethora of figurative language may be garnered from these articles, and this study describes a number of them: metaphor (dead, natural, and technical), simile, hyperbole, personification, irony, cliché, paronomasia, antithesis, metonymy, anthimera, oxymoron, the rhetorical question, and analogy. The significance and relationship to cloning are explicated. The article concludes that the figures do not support a central metaphor. Further research is suggested to determine if the lack of a metaphor is a fluke or a trend in the development of scientific research and what the difference may be between scientific and technical metaphor.

Giles, Timothy D. Journal of Technical Writing and Communication (2001). Articles>Scientific Communication>Biomedical>Tropes

Multidimensional Audience Analysis for Dynamic Information    

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.

Albers, Michael J. Journal of Technical Writing and Communication (2003). Articles>Web Design>Audience Analysis>Personalization

Multimodal Analysis: An Integrative Approach for Scientific Visualizing on the Web    

The Multimodal approach offers technical communicators and science writers an analytical tool to synthesize the meaning made in the connections across communicative modes. This multimodal synthesis can help technical communicators better exploit the meaning-making potential of multimodal combinations and understand the needs of future generations shaped by their increasingly developed multimodal literacy.

Maier, Carmen Daniela, Constance Kampf and Peter Kastberg. Journal of Technical Writing and Communication (2007). Articles>Scientific Communication>Technical Illustration>Biomedical

The Nature, Classification, and Generic Structure of Proposals    

A study of forty current business/technical/professional writing textbooks suggests that little disciplinary agreement exists about what proposals are and how they differ from some kinds of reports; how the various types of proposals should be classified; and what structural features characterize the genre. Though many texts blur the distinction between proposals and internal recommendation reports, the two are never the same. The textbooks present a bewildering array of classification systems, often failing to distinguish between situation and function. A function-based system could divide all proposals into two categories - analytic (research proposals, R&D proposals, and consulting proposals) and service/product, with bids representing a special case. The lack of disciplinary agreement also makes it difficult for textbook users to internalize a generic structure that will serve for all proposal-writing tasks. Such a structure would include the following: situation, objectives, methods, qualification, costs, and benefits. The major advantages of such a generic structure are its slots, which make it like a schema; its event sequence, which makes it like a script; and its ability to help writers and teachers understand the relationship among the macropropositions that exist explicitly or implicitly in all proposals.

Freed, Richard C. and David D. Roberts. Journal of Technical Writing and Communication (1989). Articles>Business Communication>Proposals>Genre

A New Look at Infinitives in Business and Technical Writing    

This article begins by arguing that the infinitive phrase has not been taken seriously in writing because writers have been too concerned with Bishop Robert Lowth's proscription against the split infinitive. However, careful examination of three types of technical prose (instructions, annual reports, and 'junk mail') reveals that more than one sentence in four contains an infinitive phrase. The article then argues that two linguistic theories do not adequately explain the overwhelming presence of infinitives in the three types of prose. The reason for the presence of infinitives seems to be that they fulfill several rhetorical purposes, including vigor, symmetry, emphasis, variety, economy, and depersonalization. Implications for writing and teaching are also discussed.

Myers, Marshall. Journal of Technical Writing and Communication (2002). Articles>Writing>Grammar>Technical Writing

The Non-Fiction Novel as Psychiatric Casebook: Truman Capote's In Cold Blood    

As proposed in the classic work by Hervey Cleckley, M.D.--The Mask of Sanity--a psychopath typically meets sixteen diagnostic criteria. Every one of them applies to Richard Hickock as he is revealed by Truman Capote's <em>In Cold Blood</em>, a nonfiction novel about the murder of Kansas farmer Herbert W. Clutter and his family forty years ago. It transcends the boundaries of traditional journalism by closely examining the entire constellation of antisocial personality traits that Hickock exhibits. Drawn in large part from jailhouse interviews, Capote's portrait of Hickock breathes life into the psychiatric literature, thus rendering intelligible the mental evaluation provided by the physician who examined the accused in preparation for his upcoming trial. In so doing, Capote s best-selling masterpiece serves as a case study of a psychopath, one that conforms to established medical authority while maintaining its popular appeal.

Koski, Cherly A. Journal of Technical Writing and Communication (1999). Articles>Scientific Communication>Biomedical

Non-Rule Environmental Policy: A Case Study of a Foundry Sand Land Disposal NPD    

This historical case study of a non-rule policy document (NPD) adopted by the Indiana Department of Environmental Management describes an emerging genre in environmental discourse. The NPD standardizes environmental public policy for land disposal of foundry sand, a solid waste. The collaborative writing process took six months with industry input, and the NPD was presented to two environmental boards. Two contrasts, in process and format, distinguish NPDs from rules. The NPD is an entirely new kind of writing which includes guidance for implementing statutes. The writing process in the case involves government writers and industry representatives, although it does not include other public input such as public hearings. Instead, the staff of the pollution control agency simply presents the NPD to the appropriate environmental policy boards and arranges for its publication. This article adds to the body of knowledge about technical writing in government, specifically environmental policy and non-academic genres.

Griggs, Karen. Journal of Technical Writing and Communication (2007). Articles>TC>Government>Policies and Procedures

Noteworthy Observations About Note-Taking by Professionals    

In this article we focus on professional readers who have to write recommendations in an online environment. We address the question whether taking notes on screen influences the reading process and the quality of the recommendations in terms of applicability, completeness, and persuasiveness. Seven participants each composed two pieces of advice on technical communication issues. They could use an electronic Notepad whenever they wished. Taking notes appeared to influence advice quality negatively, which may be caused by attention shifts from reading to taking notes on screen. Although we could not find a relationship between the contents of the notes and advice quality, we noted differences in note-taking approaches between the participants.

Melenhorst, Mark, Thea Van Der Geest And Micha√el Steehouder. Journal of Technical Writing and Communication (2005). Articles>Editing>Quality