#34991
Design for Effective Support of User Intentions in Information-Rich Interactions 
With the rise of Web pages providing interactive support for problem-solving or providing large amounts of information on which a person is expected to act, designers and writers need to consider how a person interacts with increasingly complex information-rich environments and how they intend to use the information. This article examines some of the theory underlying why people make errors early in the problem-solving process when they form an intention. Since these errors are cognitively-based and occur before any physical action, it is harder to analyze their cause or incorporate changes to reduce them in a design. It examines factors which contribute to user errors and which designers and writers must consider to produce documents which reduce user errors in forming intentions.
Albers, Michael J. Journal of Technical Writing and Communication (2009). Articles>User Centered Design>Interaction Design>Cognitive Psychology
#34992
The Rhetorical Situations of Web Résumés
This article questions how professional communication genres already well established in print form have been changing as they are transplanted into digital media like the Web. Whereas some technology-oriented genre research has sought how a new medium provides genres with new technological features, this article argues that a more insightful approach would seek how a new medium, together with its users, provides genres with new rhetorical situations. To operationally define rhetorical situations, I adapt Lloyd Bitzer's three situational dimensions of exigence, audience, and constraints. Then, to illustrate how the new rhetorical situations of the Web can influence a genre, I explore the genre of the résumé. Drawing on a survey of 100 Web résumé authors and an analysis of their sites, I show that as each of the three dimensions of the résumé's traditional rhetorical situation has opened itself to greater diversity on the Web, the Web version of the résumé genre has correspondingly reoriented itself. Hence, genres change in response not just to the new medium's technology per se but to the new rhetorical situations that the medium hosts.
Killoran, John B. Journal of Technical Writing and Communication (2009). Careers>Resumes>Web Design
#34993
Composition Studies, Professional Writing and Empirical Research: A Skeptical View
This article builds upon the work of Richard Haswell's "NCTE/CCCC's Recent War on Scholarship" by providing an alternative framework for empirical inquiry based on principles of skepticism. It examines the literature relating to empirical research and argues that one of the issues at hand is the perceived link of empirical research to positivism, which clashes with the dominant social constructivist paradigm. It draws upon classical rhetoric and the work of radial empiricist William James to formulate an alternative framework for empirical research based on skeptical principles.
Driscoll, Dana Lynn. Journal of Technical Writing and Communication (2009). Articles>Education>Research>Business Communication
#34994
Toward a Rhetoric of Locale: Localizing Mobile Messaging Technology into Everyday Life
This article explores the social meaning of locale in mobile communication research and introduces an approach of user localization to study technology integration. It investigates how locale forms an essential role in mobile communication in the way that practice, agency, and identities are articulated into a user localization process of incorporating technology into user's everyday life. It argues that the use of mobile communication technology is both a complex and dynamic interaction with its surrounding social, cultural, technological, and economic conditions, and an articulation work of self and locale.
Sun, Huatong. Journal of Technical Writing and Communication (2009). Articles>Information Design>Wireless Web>Geography
#34995
Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic.
Cross, Geoffrey A. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Marketing
#34996
Anti-Employer Blogging: An Overview of Legal and Ethical Issues
Anti-employer blogs, those which criticize companies or their employees, are posing significant legal and ethical challenges for corporations. The important legal issue is the conflict between the employee's legal duty of loyalty to the employer and the employee's right to free speech. Although U.S. and state law describes what an employee may or may not say in a blog, corporations should encourage employees to contribute to the process of creating clear, reasonable policies that will help prevent expensive court cases. The important ethical issue concerning anti-employer blogs is whether an employee incurs an ethical duty of loyalty. In this article, I conclude that there is no such ethical duty. The legal duty of loyalty, explained in a company-written policy statement that employees must endorse as a condition of employment, offers the best means of protecting the legal and ethical rights of both employers and employees.
Markel, Mike. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Blogging>Ethics
#34997
Ars Dictaminis Perverted: The Personal Solicitation E-mail as a Genre
Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.
Ross, Derek G. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Email>Rhetoric
#34998
Oral Communication and Technical Writing: A Reconsideration of Writing in a Multicultural Era
This article investigates the status of orality in the history of technical communication. The article calls for orality as an integral part and driving force of technical writing. The article brings to light the misconceptions that have led to a diminished role of oral communication in technical writing. The article shows the implications of oral skills for improved effectiveness of technical communicators. The article outlines the challenges and promises of teaching oral communication in technical writing.
Cibangu, Sylvain K. Journal of Technical Writing and Communication (2009). Articles>Writing>Technical Writing>History
#34999
Language Problems to be Coped with in Web Localization
Web Localization means the process of making all kinds of information on a Web site culturally, linguistically, graphically, and technologically customized to the needs of the users of the target country. Web site localization is an important means by which an industry or organization wins an international market for its products or services since the Internet has billions of users and has the world wide access. However, language problems are still an obstacle to successful Web localization or online writings for cross-cultural audiences, which result in failing to achieve the communication purpose of the organization or company that has the problems on its Web site. This article mainly focuses on the language problems in online writing or localizing a Web linguistically for cross-cultural audiences from semantic, syntactical, textual, and rhetorical perspectives and makes some suggestions for solving the problems.
Zhu, Pinfan. Journal of Technical Writing and Communication (2009). Articles>Web Design>Localization>Translation
#35000
Examining Editor-Author Ethics: Real-World Scenarios from Interviews with Three Journal Editors
Those who submit manuscripts to academic journals may benefit from a better understanding of how editors weigh ethics in their interactions with authors. In an attempt to ascertain and to understand editors' ethics, we interviewed 3 current academic journal editors of technical and/or business communication journals. We asked them about the ethical dilemmas they encountered while working with authors, whether the editors formally or informally followed a "code of ethics," and if they felt obligated to maintain any ethical codes in particular. In this article, we discuss the ethical dimensions of editorial practices using specific ethical scenarios provided by these three editors. We then analyze these scenarios using traditional ethical models in our field but also in terms of a less-known but powerful model of ethical analysis originally proposed by the philosopher C. S. Peirce. We argue that Peirce's "community of inquiry" ethics model best describes these journal editors' ethics when working with authors.
Amare, Nicole and Alan Manning. Journal of Technical Writing and Communication (2009). Articles>Publishing>Editing>Ethics
#35001
A recent British national intelligence-based Assessment (2002) illustrates how one government agency communicated science to serve its policy goals. This article analyzes some of the values that drive science, public policy, and national intelligence, and traces how those values affected the Assessment writers' goals and communication strategies. Through close reading of the Assessment's foreword and first section, this study shows how the writers shaped scientific and technical information to satisfy their disciplines' values and to naturalize their "proper perspective" on the policy case. Further analysis of similar documents will extend current research on scientific rhetoric, multidisciplinary collaborative writing, and public communication.
McKenzie, Keisha. Journal of Technical Writing and Communication (2009). Articles>Scientific Communication>Government>Case Studies
#35002
Since 1992, Steven Katz's "The Ethic of Expediency" on the rhetoric of technical communication during the Holocaust has become a reference point for discussions of ethics. But how does his thesis compare to current understandings of the Holocaust? As this article describes, Katz was in step with the trend two decades ago to universalize the lessons of the genocide but his thesis presents key problems for Holocaust scholars today. Against his assertion that pure technological expediency was the ethos of Nazi Germany, current scholarship emphasizes the role of ideology. Does that invalidate his thesis? Katz's analysis of rhetoric and his universalizing application to the Holocaust are two claims that may be considered separately. Yet even if one does not agree that "expediency" is inherent in Western rhetoric, Katz has raised awareness that phronesis is socially constructed so that rhetoric can be unethically employed. Thus, rather than remain an uncritically accepted heuristic for technical communicators, "The Ethic of Expediency" can be a starting point for ongoing exploration into the ethical and rhetorical dimensions of the genre.
Ward, Mark. Journal of Technical Writing and Communication (2009). Articles>Education>History>Ethics
#35003
This article uses theories of space and findability to analyze a public information center as an example of multi-modal risk communication. The Yucca Mountain Information Center is an informational space created by the Department of Energy to inform the public about the proposed nuclear waste repository planned for Yucca Mountain, Nevada. As a public space, the Center uses fact sheets, posters, and three-dimensional displays to make arguments about the storage of nuclear waste; we argue that the physical space, text, displays, and online space are all elements of risk communication. We offer a new way to read these elements of risk communication and suggest potential opportunities for public agency.
Nagelhout, Ed, Julie Staggers and Denise Tillery. Journal of Technical Writing and Communication (2009). Articles>Scientific Communication>Risk Communication>Case Studies
#35004
A significant problem for practitioners of technical communication is to gain the skills to compete in a global, multicultural work environment. Instructors of technical communication can provide future practitioners with the tools to compete and excel in this global environment by introducing heuristics of cultural dimensions into the service-level classroom. By practicing how to use these heuristics in "real-world" contexts, instructors can prepare students to function as both information architects and symbolic-analytic operators within this global work environment. In this article, I first examine common cultural heuristics as they pertain to business communication. Next, I articulate how technical communicators can benefit from incorporating these heuristics into the classroom. Finally, I offer a pedagogical approach to introducing heuristics of cultural dimensions into the service-level technical communication classroom.
Schafer, Robert. Journal of Technical Writing and Communication (2009). Articles>Education>Technical Writing>International
#35497
This article addresses previous arguments that call for increased emphasis on research in technical communication programs. Focusing on the value of scholarly-based research at the undergraduate level, we present New Mexico Tech's thesis model as an example of helping students develop familiarity with research skills and methods. This two-semester sequence serves as a capstone experience for students' writing, designing, editing, and presentation skills. It also involves members of our corporate advisory board and provides an opportunity to teach students to understand and apply research methods to unique projects, skills we argue will benefit students no matter what environments they enter upon graduation.
Ford, Julie Dyke, Jennifer L. Bracken and Gregory D. Wilson. Journal of Technical Writing and Communication (2009). Articles>Education>Research
