Observations on Entrepreneurship, Instructional Texts, and Personal Interaction    

This article explores the complexity in Rohan's observation that "although texts in progress create community, this function hasn't value; in the world of business works in progress must be free" [1, p. 130]. To do so, the article describes the history of the development of the paper sewing pattern, discusses the role personal communications with consumers played as the genre evolved, and offers observations on the kinds of instruction provided by sewing machine and pattern companies. The extent to which gender and authority are connected in communications between consumers and corporate authors is explored. The article concludes by observing that once a genre is sufficiently established to become a standard, two changes occur: industries adopt authority for only certain types of necessary information, and women's authorship becomes anonymous, corporate, and personal exchanges with consumers are curtailed to save the expense.

Durack, Katherine T. Journal of Technical Writing and Communication (2003). Articles>Collaboration>Instructional Design>Gender

Obtaining Reprints--The Effects of Self-Addressed Return Labels    

This article compares the response rates for obtaining journal reprints from colleagues when the requests are made using postcards with or without a self-addressed return label. Higher response rates were obtained from the cards with the self-addressed return labels, and more women responded than did men, but these differences were not statistically significant.

Hartley, James. Journal of Technical Writing and Communication (2002). Articles>Research>Collaboration>Gender

An Online Approach to Teaching International Outsourcing in Technical Communication Classes    

The growth of international online access has given rise to a new production method--international outsourcing--that has important implications for technical communication practices. Successful interactions within international outsourcing require individuals to understand how cultural factors could affect online interactions. Today's technical communication students therefore need to understand how factors of culture and media could affect the success with which they operate in international outsourcing activities. This article provides technical communication instructors with a series of Web-based exercises they can use to familiarize students with different aspects that can affect intercultural online interactions. It also provides a series of online resources students can use to enhance their understanding of cross-cultural communication in cyberspace.

St. Amant, Kirk R. Journal of Technical Writing and Communication (2005). Articles>TC>Outsourcing>Education

Orality and the Process of Writing    

The aim of this article is to show that a better awareness of the relationship between written and spoken communication can help the writer to improve his/her effectiveness. The focus will be on written texts that precede (formal and informal) discussions. The analysis will start with a description of the differences between orality and literacy. We shall deal with the functions of orality-based texts for the readers. Then we shall move to the writing process and explain how orality can find a place in this process, how it can be linked to creativity, and how it affects the way we plan the writing process. An oral way of writing is related to an important feature of speaking, namely fluency; but it also means a specific receiver orientation, dynamic rather than static and social rather than individual. Computer mediated communication could influence a more oral approach to written texts.

Van Woerkum, C.M.J. Journal of Technical Writing and Communication (2007). Articles>Rhetoric>Genre

An Outline of Technicisation Theory    

Teachers and researchers in the field of Technical English have always been concerned with the nature of this subject, its major characteristics, and its chief uses in Science and Technology. Obviously, less time and efforts have been spent on how technical English is learned, particularly in situations where foreign students have to relate their limited linguistic knowledge to meaningful realizations of the language system in technical texts of immediate concern to their specialist studies. This research is an early effort to show how technical English is learned and, more specifically, what relevant factors are involved in the overall learning process.

Soheili, A., D. Barjasteh, and Laila Al Qadhi. Journal of Technical Writing and Communication (2001). Articles>Scientific Communication>Education>Language

The Passive Voice and Social Values in Science    

This article claims that two social values in science--falsifiability of science and cooperation among scientists--determine use of passives in scientific communication. Scientists do not always develop valid theories, so scientific experiments must be amenable to being repeated and found invalid. This requires that the experiments must not be discrete events. Science is also a cooperative enterprise. As an integral part of science, scientific writing employs more passives than actives to focus on materials, methods, figures, processes, tables, concepts, etc. Use of passives to focus on the physical world helps de-emphasize discreteness of scientific experiments. Besides, it also helps remove personal qualifications of observing experimental results. Finally, it enhances cooperation among working scientists by providing a common knowledge base of scientific work--things and objects. Looked at in this way, the passive voice in scientific writing represents professional practices of science instead of personal stylistic choices of individual scientists.

Ding, Daniel D. Journal of Technical Writing and Communication (2002). Articles>Scientific Communication>Grammar>Minimalism

The Perception of Communication Related Value-Added Educational Activities: A Survey of Graduate Business Students    

The purpose of this article is to evaluate value-add methods and activities applied to organizational communication college-level course work. Graduate organizational communication faculty are aware that their classes serve as direct preparation for students entering business and professional careers. The knowledge learned and the skills acquired in these communication classes are abilities that students take with them to the career marketplace. As such, instructors look for ways to extend the boundaries of the classroom beyond the text and traditional instruction. Faculty believe that each method selected adds value to the educational experiences of students. However, do these methods and activities truly add value to the educational experience as the instructors hope they will? Furthermore, are specific programs more valuable than others?

Barker, Randolph T. and Robert H. Stowers. Journal of Technical Writing and Communication (2007). Articles>Business Communication>Education

Perceptions Of Memo Quality: A Case Study Of Engineering Practitioners, Professors, and Students    

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

Amare, Nicole and Charlotte Brammer. Journal of Technical Writing and Communication (2005). Articles>Writing>Assessment>Engineering

Persuasive Techniques Used in Fundraising Messages    

Based on an analysis of 63 fundraising packages representing 46 nonprofit organizations, as well as research in trade journals and other secondary sources, this study discusses a variety of persuasive techniques used in fundraising messages to accomplish their missions. The fundraising package consists of the carrier envelope, the fundraising letter, the reply form, the reply envelope, and optional enclosures such as brochures, small gifts for the reader, and surveys to complete. These parts work together to perform the following tasks: 1) persuade recipients to open the envelope and read the letter; 2) convince readers a serious but not unsolvable problem exists; 3) make readers want to help solve the problem; 4) convince readers they can help by giving to the appealing organization; 5) tell readers what the organization needs them to do; and 6) make it easy to comply.

Spears, Lee A. Journal of Technical Writing and Communication (2002). Articles>Business Communication>Correspondence>Rhetoric

The Peter Effect in Early Experimental Education Research    

One of the signatures of scientific writing is its ability to present the claims of science as if they were "untouched by human hands." In the early years of experimental education, researchers achieved this by adopting a citational practice that led to the sedimentation of their cardinal method, the analysis of variance, and their standard for statistical significance, 0.05. This essentially divorces their statistical framework from its historical conditions of production. Researchers suppressed their own agency through the use of passive voice and nominalization. With their own agency out of the way, they imbued the methods, results, and presentational devices themselves with the active agency of the situation through the use of personification. Such a depiction creates the impression that the researchers and audience stand on equal epistemic ground as interested witnesses to the autonomous activity of a third party, the method, which churns out the brute facts of science.

Little, Joseph. Journal of Technical Writing and Communication (2003). Articles>Research>Statistics>Education

Plain English in Corporate Disclosures: Review and Implications for Consumers, Producers, and the Free-Market System    

The Internet is revolutionizing the investment world. There are clear benefits to these changes, including lower costs and faster access to the market for investors. There also are consequences to these changes when investors take risks without having access to clear, accurate, and full disclosures. In a free-market system, investors must have access to information they can understand and use autonomously to have full and equal access to the investment market. The Securities and Exchange Commission (SEC) recently passed a rule requiring businesses to use plain English to try and rid disclosures of their traditionally complex and ambiguous language. However, SEC's rule only addresses the front and back sides of prospectus disclosures. Consequently, the success of plain English will depend on the writer and business using it. Public corporations committed to using plain English will empower investors with the information they need to participate in the market freely and safely. In return, businesses will create a more effective and efficient free-market system by maximizing utility, benefiting producers, consumers, and the market as a whole.

Clements, Rhonda. Journal of Technical Writing and Communication (2000). Articles>Business Communication>Financial>Minimalism

The Plain Style in the Seventeenth Century: Gender and the History of Scientific Discourse    

This article analyzes the statements on plain style made by Royal Society writers and seventeenth-century women writers. Using scholarship in feminist rhetorical theory, the article concludes that Royal Society plain stylists constructed scientific discourse as a masculine form of discourse by purging elements that were associated with femininity, such as emotional appeals. The article also discusses how women writers, particularly Margaret Cavendish, embraced a plain style more out of concern for their audience than out of a desire to eliminate undesirable feminine attributes. The implications of this historical study for understanding of current practice are noted.

Tillery, Denise. Journal of Technical Writing and Communication (2005). Articles>Scientific Communication>History>Minimalism

Plastic Language for Plastic Science: The Rhetoric of Comrade Lysenko    

Rhetoric of science reveals the role of rhetoric in the complex social enterprise that is standard science. Rhetoric plays a role in non-standard science too. The recent elucidation of the human genetic code calls to mind an earlier, tragic episode in the history of genetics, Lysenkoism in Stalinist Russia. It involved the repudiation of standard science in favor of an insular, intuitive, and anti-intellectual science called agrobiology which supposedly could shape agricultural productivity to political will. The tragedy is that careers were ruined and millions suffered starvation as the new science failed to bear its predicted fruit. Whether seen as a debased rhetoric of science or as a rhetoric of debased science, it assumed that language is plastic and can support a plastically reconceived science that reflected the plasticity of nature itself. This plastic rhetoric is strikingly similar to Plato s view of sophism, which of course differs considerably from contemporary views of sophism.

Dombrowski, Paul M. Journal of Technical Writing and Communication (2001). Articles>Scientific Communication>Rhetoric>History

The Process and Prospects for Professionalizing Technical Communication    

Despite claims for at least the past quarter century of mature professional status for the field of technical communication, studies in the history and sociology of the professions provide criteria that suggest we are not yet truly a profession. This article reviews economic, sociopolitical, and ideological factors that characterize the modern professions and argues that the technical communication field, at best, only partially meets the criteria. The prospects for professional status of technical communication might be improved by developing a critical consciousness of the processes of professionalization and concertedly acting in ways that facilitate those processes.

Savage, Gerald J. Journal of Technical Writing and Communication (1999). Careers>TC>Professionalism

The Professional Portfolio As Heuristic Methodology    

The antecedents of literary autobiography as we know it today emerged during the 17th century against a backdrop of the rise of empirical science and inductive method. An arguably older form of autobiography--the portfolio-- has, unlike the literary biography, languished on the periphery of academia during our time. While it should not be controversial to say that possession of an heuristic bent is one mark of a successful education (since learning how to think, that is learning how to be open, alert, engaged, is the fundamental mission of the student), the portfolio has been ignored in part because of its modern connotation as a 'marketing' tool but perhaps more significantly because as a heuristic methodology it is a threat to the centrality of the pedagogue. I argue that the portfolio deserves at very least a re-evaluation throughout academic (to say nothing of quotidian) life as an indispensable tool of the spirit of pedagogy. Like the autobiography, it is validated by the belief that gathering data or details about individual lives has to precede drawing general conclusions or seeing any overarching patterns.

Luescher, Andreas. Journal of Technical Writing and Communication (2002). Careers>Portfolios>Methods

Review: Questioning the Motives of Technical Communication and Rhetoric: Steven Katz's 'Ethic Of Expediency'    

By emphasizing the negative meanings of words, ignoring variations in translations, and quoting out of context, Steven B. Katz has argued in an influential article that an 'ethic of expediencyunderlies technical communication and deliberative rhetoric, and by extension writing pedagogy and practice based on it.' Katz's assertion misrepresents the motive of technical communication and its pedagogy, and it brings discredit to the professions of technical communication and the teaching of technical communication. His attempt to discredit the motive of technical communication is part of a two-millennia-long contest for status between intellectuals and the working classes, and it creates unnecessary mistrust at a time in history when people must focus even more on cooperating socially in order to sustain democratic cultures and our physical environment for future generations.

Moore, Patrick. Journal of Technical Writing and Communication (2004). Articles>Reviews>TC

(Re)Constructing Arguments: Classical Rhetoric and Roman Engineering Reflected in Vitruvius' De Architectura    

Augustus is often described as the emperor who transformed Rome from a city of brick to a city of marble. When he returned victorious to Rome in BCE 29, Augustus embarked on a project to rebuild Rome with the splendor its new imperial status demanded. Despite the tranquility and prosperity enjoyed by most Romans during the Early Empire, many also felt a sense of loss. Much had changed in their social order at the end of the Republic. The nobility and the lower classes began to share more interests and Roman society took on a more egalitarian and commercial nature. Under Emperor Augustus, the function of rhetoric was stripped from legislative arenas and confined mainly to legal courts and ceremonial competitions. In the spirit of renewed patriotism and pragmatism, principles of rhetoric were also applied to writing about technical subjects, such as engineering and architecture. Both Vitruvius and Cicero used his writing to persuade Roman citizens to reclaim their heritage: of building arts in Vitruvius case; of philosophy and meaningful public oratory in Cicero s case.

Longo, Bernadette. Journal of Technical Writing and Communication (2000). Articles>Rhetoric>History>Italy

Readers Background Characteristics and Their Feedback on Documents: The Influence of Gender and Educational Level on Evaluation Results    

What is the influence of demographic variables such as gender and educational level on the reader feedback collected under the plus-minus method? To answer this question, an analysis was made of the problems detected in four public information brochures. The average amount of feedback per participant did not vary among the four brochures, but the severity of the problems did. Male participants mentioned more problems than female participants, but the problems detected by female participants were on average more severe. Highly educated participants detected more problems than participants with a lower level of education. No differences in problem types mentioned were found between male and female participants, and only one difference was found between the two educational levels: Highly educated participants focused more strongly on the structuring of information. In general, brochure characteristics had more effect on the types of feedback collected than the two demographic participant characteristics.

de Jong, Menno D.T. and Peter Jan Schellens. Journal of Technical Writing and Communication (2001). Articles>Editing>Assessment>Gender

Readers' Comprehension Responses in Informative Discourse: Toward Connecting Reading and Writing in Technical Communication    

A qualitative study using reading protocols suggests that when readers of informative documents understand conveyed information satisfactorily, they make direct confirmations and positive comprehension evaluations. When readers are uncertain about the accuracy of their understanding, they guess, make assumptions, or render the text's language into their own words. When readers' understanding is impaired, they ask for more clearly established links or relationships in the text, or they pinpoint some ambiguity or lack of resolution. When readers' understanding is unsatisfactory but not impaired, they request additional information. In addition, readers make evaluative suggestions that introduce, focus, emphasize, or reiterate their other comprehension-related responses. The response patterns isolated in this qualitative study indicate the need for specific quantitative research and suggest some directions for developing reader-based heuristics for informative writing.

Roberts, David D. Journal of Technical Writing and Communication (1989). Articles>TC>Instructional Design

The Relevance of Feenberg's Critical Theory of Technology to Critical Visual Literacy: The Case of Scientific and Technical Illustrations    

Andrew Feenberg's critical theory of technology is an underutilized, relatively unknown resource in technical communication which could be exploited not only for its potential clarification of large social issues that involve our discipline, but also specifically toward the development of a critical theory of illustrations. Applications of critical theory help strengthen our discipline by forcing us to delineate extant approaches and consider whether democratic goals are being achieved through those approaches. If a critical theory of illustrations can be built from Feenberg's critical theory of technology, it should be useful for classroom instructors and researchers as well as theorists.

Northcut, Kathryn M. Journal of Technical Writing and Communication (2007). Articles>Scientific Communication>Visual Rhetoric>Technical Illustration

A Response To Patrick Moore's 'Questioning The Motives Of Technical Communication and Rhetoric: Steven Katz's 'Ethic Of Expediency''    

In my 1992 College English article 'The Ethic of Expediency: Classical Rhetoric, Technology, and the Holocaust' [1], I looked at the implications of a Nazi memo whose sole purpose was to improve the efficiency of the gassing vans, in order to begin to try to understand and discuss the negative uses and ethical abuses to which technical communication, and deliberative rhetoric generally, could be taken by the powerful and unscrupulous. In 'Questioning the Motives of Technical Communication and Rhetoric: Steven Katz's 'Ethic of Expediency'' [2], Patrick Moore accuses me of ignoring alternate translations, citing out of context, and focusing on the negative meaning of words to make my case. The point at issue in these charges, I believe, is whether (and to what degree) Aristotle meant to base deliberative discourse on 'expediency.' I will take each of these charges up one at a time to explore them more thoroughly, discuss their interrelations, and then conclude with a few observations of my own.

Katz, Steven B. Journal of Technical Writing and Communication (2006). Articles>Business Communication>Ethics>Theory

The Rhetoric Of Promoting Health    

This article uses Chaim Perelman's theories of argumentation to examine a recent Institute of Medicine (IOM) report, Promoting Health: Intervention Strategies from Social and Behavioral Research (2000). The IOM's text explores social and behavioral research to devise multipronged intervention strategies; it focuses on social, economic, behavioral, and political health as a means of assuring population health--and thereby expands the conventional boundaries of public health. Since Chaim Perelman's rhetoric is seldom applied in the field of health communication, employing his ideas to consider the role of style, arrangement, and argument in such a cutting-edge document can illuminate public health writing, as well as shed new light on Perelmanian rhetoric.

Hamilton, Margaret. Journal of Technical Writing and Communication (2002). Articles>Scientific Communication>Biomedical>Rhetoric

Scientific Articles in Internet Homepages: Assumptions Upon Lay Audiences    

This article studies a set of scientific/technical articles published in Internet homepages. Focusing upon current trends on genre theory and the functional approach deployed by Halliday and Martin [1], linguistic features and schematic structure are analyzed in relation to more standard genres. The structural analysis suggests that these kind of texts imaginatively realize and assume the standpoint and main tenets of a lay audience that just consumes specific genres, most being analogous to the persuasive, manipulative, amusement-oriented genres of TV news stories, tabloids, and commercials. It is pondered that much of the "technological utopianism" (term used by Kling [2] surrounding the ever increasingly standardized Internet discourse turns the Internet into a productive vehicle to sustain technoscience as modern myth by spreading and forging that utopian imagery into the audience's consciousness, and that scientists are taking fruitful advantage of the utopian, futurist, and often sensationalist accounts of the Internet as a formidable frame to advertise themselves and the deeds achieved in their laboratories.

Gonzalez-Pueyo, Isabel and Alicia Redrado. Journal of Technical Writing and Communication (2003). Articles>Research>Publishing>Online

Scientific Jargon, Good and Bad    

Scientific and technical jargon--specialized vocabulary, usually Latinate--plays a vital role in scientific and technical communication. But its proper use continues to be a point of discussion because of our concern with audience adaptation, rhetorical exigence, rhetorical purpose, and ethics. We've focused on teaching students--and on convincing scientists, engineers, and other writers/speakers--to gear their specialized language to the recipients of their communication, to the occasion calling for their communication, to what they wish to accomplish through their communication, and to the ethical goals of safety, helpfulness, empowerment, and truth. These are exactly the sorts of things we should be doing. My contribution to this conversation is a reinforce ment and, I hope, an extension of the argument that we should also be teaching and convincing students and professionals: 1) to fully appreciate what makes jargon either good or bad; 2) to carefully distinguish jargon usage from other aspects of scientific and technical style; and 3) to recognize that in every context, even in communication among experts, jargon should be used judiciously--that is, in the most helpful, least taxing way. Jargon, i.e. scientific terminology, is essential for designating new entities for which the language has no name. It makes for economy and for the accuracy and precision required in scientific research [1, p. 319]. Does the excessive use of technical terms impede the advance of science? I think it does. It kills the grace and purity of the literature by means of which the discoveries of science are made known [2, p. 116]. What if it should turn out that we are all jargon makers and jargon users, and that jargon is necessarily involved in the growth and change of language? That we are consumers of jargon as we are eaters of sliced bread? [3, p. 3]. To attempt a definition of jargon threatens unusual dangers [4, p. 69]. The above epigraphs are glimpses into discussions about both the uses of jargon and its definitions. My article enters in on such discussions, offering a point of view about the definitions and about the proper uses of jargon.

Hirst, Russel. Journal of Technical Writing and Communication (2003). Articles>Language>Scientific Communication

Seeing Cells: Teaching the Visual/Verbal Rhetoric of Biology    

This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that these students recognized some of the rhetorical strategies used and conflated others, revealing intriguing questions for further research in undergraduate microscopy education.

Dinolfo, John, Barbara Heifferon and Lesly A. Temesvari. Journal of Technical Writing and Communication (2007). Articles>Scientific Communication>Biomedical>Visual Rhetoric