http://tc.eserver.org/publisher/Journal_of_Technical_Writing_and_Communication A listing of works published by Journal of Technical Writing and Communication in the field of technical communication (and technical writing). en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Journal_of_Technical_Writing_and_Communication http://tc.eserver.org/35497.html http://tc.eserver.org/35497.html This article addresses previous arguments that call for increased emphasis on research in technical communication programs. Focusing on the value of scholarly-based research at the undergraduate level, we present New Mexico Tech's thesis model as an example of helping students develop familiarity with research skills and methods. This two-semester sequence serves as a capstone experience for students' writing, designing, editing, and presentation skills. It also involves members of our corporate advisory board and provides an opportunity to teach students to understand and apply research methods to unique projects, skills we argue will benefit students no matter what environments they enter upon graduation. http://tc.eserver.org/34986.html http://tc.eserver.org/34986.html This research article reports the results of an online survey distributed among technical writing instructors in 2006. The survey aimed to examine how we teach intercultural communication in basic technical writing courses: our current practices and methods. The article discusses three major challenges that instructors may face when teaching about intercultural communication. These challenges concern teacher preparation, time and proposed goals and objectives, and teaching materials and methods. This article provides some suggestions for addressing the challenges and enriching a technical writing curriculum. http://tc.eserver.org/34987.html http://tc.eserver.org/34987.html Pedagogical and scholarly representations of collaborative writing and knowledge construction in technical communication have traditionally recognized consensus as the logical outcome of collaborative work, even as scholars and teachers have acknowledged the value of conflict and "dissensus" in the process of collaborative knowledge building. However, the conflict-laden work product of a Denver task force charged with recommending changes to the city police department's use-of-force policy and proposing a process for police oversight retains the collaborative group's dissensus and in doing so, illustrates an alternative method of collaborative reporting that challenges convention. Such an approach demonstrates a dissensus-based method of reporting that has the potential to open new rhetorical spaces for collaborative stakeholders by gainfully extending collaborative conversations and creating new opportunities for ethos development, thus offering scholars, teachers, and practitioners a way of reimagining the trajectory and outcome of collaborative work. http://tc.eserver.org/34988.html http://tc.eserver.org/34988.html Current scholarship tells us that skills in teaming are essential for students and practitioners of professional communication. Writers must be able to cooperate with subject-matter experts and team members to make effective decisions and complete projects. Scholarship also suggests that rapid changes in technology and changes in teaming processes challenge workplace communication and cooperation. Professional writers must be able to use complex software for projects that are often completed by multidisciplinary teams working remotely. Moreover, as technical writers shift from content developers to project managers, our responsibilities now include useradvocacy and supervision, further invigorating the need for successful communication. This article offers a different vision of an ancient heuristic—stasis theory—as a solution for the teaming challenges facing today's professional writers. Stasis theory, used as a generative heuristic rather than an eristic weapon, can help foster teaming and effective decision making in contemporary pedagogical and workplace contexts. http://tc.eserver.org/34989.html http://tc.eserver.org/34989.html Work activities that are mediated by information rely on the production of discourse-based objects of work. Designs, evaluations, and conditions are all objects that originate and materialize in discourse. They are created and maintained through the coordinated efforts of human and non-human agents. Genres help foster such coordination from the top down, by providing guidance to create and recreate discourse objects of recurring social value. From where, however, does coordination emerge in more ad hoc discursive activities, where the work objects are novel, unknown, or unstable? In these situations, coordination emerges from simple discursive operations, reliably mediated by information and communication technologies (ICTs) that appear to act as discursive agents. This article theorizes the discursive agency of ICTs, explores the discursive operations they mediate, and the coordination that emerges. The article also offers and models a study methodology for the empirical observation of such interactions. http://tc.eserver.org/34990.html http://tc.eserver.org/34990.html Many authors give advice to students about how to write the Introduction section of their articles. Some give examples of different ways of doing this in general, and a few discuss the opening sentence in particular. In this article, 13 different types of opening sentences are outlined, and their usage contrasted in British and American journals in the Sciences and Social Sciences. Implications for teaching are considered. http://tc.eserver.org/34991.html http://tc.eserver.org/34991.html With the rise of Web pages providing interactive support for problem-solving or providing large amounts of information on which a person is expected to act, designers and writers need to consider how a person interacts with increasingly complex information-rich environments and how they intend to use the information. This article examines some of the theory underlying why people make errors early in the problem-solving process when they form an intention. Since these errors are cognitively-based and occur before any physical action, it is harder to analyze their cause or incorporate changes to reduce them in a design. It examines factors which contribute to user errors and which designers and writers must consider to produce documents which reduce user errors in forming intentions. http://tc.eserver.org/34992.html http://tc.eserver.org/34992.html This article questions how professional communication genres already well established in print form have been changing as they are transplanted into digital media like the Web. Whereas some technology-oriented genre research has sought how a new medium provides genres with new technological features, this article argues that a more insightful approach would seek how a new medium, together with its users, provides genres with new rhetorical situations. To operationally define rhetorical situations, I adapt Lloyd Bitzer's three situational dimensions of exigence, audience, and constraints. Then, to illustrate how the new rhetorical situations of the Web can influence a genre, I explore the genre of the résumé. Drawing on a survey of 100 Web résumé authors and an analysis of their sites, I show that as each of the three dimensions of the résumé's traditional rhetorical situation has opened itself to greater diversity on the Web, the Web version of the résumé genre has correspondingly reoriented itself. Hence, genres change in response not just to the new medium's technology per se but to the new rhetorical situations that the medium hosts. http://tc.eserver.org/34993.html http://tc.eserver.org/34993.html This article builds upon the work of Richard Haswell's "NCTE/CCCC's Recent War on Scholarship" by providing an alternative framework for empirical inquiry based on principles of skepticism. It examines the literature relating to empirical research and argues that one of the issues at hand is the perceived link of empirical research to positivism, which clashes with the dominant social constructivist paradigm. It draws upon classical rhetoric and the work of radial empiricist William James to formulate an alternative framework for empirical research based on skeptical principles. http://tc.eserver.org/34994.html http://tc.eserver.org/34994.html This article explores the social meaning of locale in mobile communication research and introduces an approach of user localization to study technology integration. It investigates how locale forms an essential role in mobile communication in the way that practice, agency, and identities are articulated into a user localization process of incorporating technology into user's everyday life. It argues that the use of mobile communication technology is both a complex and dynamic interaction with its surrounding social, cultural, technological, and economic conditions, and an articulation work of self and locale. http://tc.eserver.org/34995.html http://tc.eserver.org/34995.html Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic. http://tc.eserver.org/34996.html http://tc.eserver.org/34996.html Anti-employer blogs, those which criticize companies or their employees, are posing significant legal and ethical challenges for corporations. The important legal issue is the conflict between the employee's legal duty of loyalty to the employer and the employee's right to free speech. Although U.S. and state law describes what an employee may or may not say in a blog, corporations should encourage employees to contribute to the process of creating clear, reasonable policies that will help prevent expensive court cases. The important ethical issue concerning anti-employer blogs is whether an employee incurs an ethical duty of loyalty. In this article, I conclude that there is no such ethical duty. The legal duty of loyalty, explained in a company-written policy statement that employees must endorse as a condition of employment, offers the best means of protecting the legal and ethical rights of both employers and employees. http://tc.eserver.org/34997.html http://tc.eserver.org/34997.html Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency. http://tc.eserver.org/34998.html http://tc.eserver.org/34998.html This article investigates the status of orality in the history of technical communication. The article calls for orality as an integral part and driving force of technical writing. The article brings to light the misconceptions that have led to a diminished role of oral communication in technical writing. The article shows the implications of oral skills for improved effectiveness of technical communicators. The article outlines the challenges and promises of teaching oral communication in technical writing. http://tc.eserver.org/34999.html http://tc.eserver.org/34999.html Web Localization means the process of making all kinds of information on a Web site culturally, linguistically, graphically, and technologically customized to the needs of the users of the target country. Web site localization is an important means by which an industry or organization wins an international market for its products or services since the Internet has billions of users and has the world wide access. However, language problems are still an obstacle to successful Web localization or online writings for cross-cultural audiences, which result in failing to achieve the communication purpose of the organization or company that has the problems on its Web site. This article mainly focuses on the language problems in online writing or localizing a Web linguistically for cross-cultural audiences from semantic, syntactical, textual, and rhetorical perspectives and makes some suggestions for solving the problems. http://tc.eserver.org/35000.html http://tc.eserver.org/35000.html Those who submit manuscripts to academic journals may benefit from a better understanding of how editors weigh ethics in their interactions with authors. In an attempt to ascertain and to understand editors' ethics, we interviewed 3 current academic journal editors of technical and/or business communication journals. We asked them about the ethical dilemmas they encountered while working with authors, whether the editors formally or informally followed a "code of ethics," and if they felt obligated to maintain any ethical codes in particular. In this article, we discuss the ethical dimensions of editorial practices using specific ethical scenarios provided by these three editors. We then analyze these scenarios using traditional ethical models in our field but also in terms of a less-known but powerful model of ethical analysis originally proposed by the philosopher C. S. Peirce. We argue that Peirce's "community of inquiry" ethics model best describes these journal editors' ethics when working with authors. http://tc.eserver.org/35001.html http://tc.eserver.org/35001.html A recent British national intelligence-based Assessment (2002) illustrates how one government agency communicated science to serve its policy goals. This article analyzes some of the values that drive science, public policy, and national intelligence, and traces how those values affected the Assessment writers' goals and communication strategies. Through close reading of the Assessment's foreword and first section, this study shows how the writers shaped scientific and technical information to satisfy their disciplines' values and to naturalize their "proper perspective" on the policy case. Further analysis of similar documents will extend current research on scientific rhetoric, multidisciplinary collaborative writing, and public communication. http://tc.eserver.org/35002.html http://tc.eserver.org/35002.html Since 1992, Steven Katz's "The Ethic of Expediency" on the rhetoric of technical communication during the Holocaust has become a reference point for discussions of ethics. But how does his thesis compare to current understandings of the Holocaust? As this article describes, Katz was in step with the trend two decades ago to universalize the lessons of the genocide but his thesis presents key problems for Holocaust scholars today. Against his assertion that pure technological expediency was the ethos of Nazi Germany, current scholarship emphasizes the role of ideology. Does that invalidate his thesis? Katz's analysis of rhetoric and his universalizing application to the Holocaust are two claims that may be considered separately. Yet even if one does not agree that "expediency" is inherent in Western rhetoric, Katz has raised awareness that phronesis is socially constructed so that rhetoric can be unethically employed. Thus, rather than remain an uncritically accepted heuristic for technical communicators, "The Ethic of Expediency" can be a starting point for ongoing exploration into the ethical and rhetorical dimensions of the genre. http://tc.eserver.org/35003.html http://tc.eserver.org/35003.html This article uses theories of space and findability to analyze a public information center as an example of multi-modal risk communication. The Yucca Mountain Information Center is an informational space created by the Department of Energy to inform the public about the proposed nuclear waste repository planned for Yucca Mountain, Nevada. As a public space, the Center uses fact sheets, posters, and three-dimensional displays to make arguments about the storage of nuclear waste; we argue that the physical space, text, displays, and online space are all elements of risk communication. We offer a new way to read these elements of risk communication and suggest potential opportunities for public agency. http://tc.eserver.org/35004.html http://tc.eserver.org/35004.html A significant problem for practitioners of technical communication is to gain the skills to compete in a global, multicultural work environment. Instructors of technical communication can provide future practitioners with the tools to compete and excel in this global environment by introducing heuristics of cultural dimensions into the service-level classroom. By practicing how to use these heuristics in "real-world" contexts, instructors can prepare students to function as both information architects and symbolic-analytic operators within this global work environment. In this article, I first examine common cultural heuristics as they pertain to business communication. Next, I articulate how technical communicators can benefit from incorporating these heuristics into the classroom. Finally, I offer a pedagogical approach to introducing heuristics of cultural dimensions into the service-level technical communication classroom. http://tc.eserver.org/34929.html http://tc.eserver.org/34929.html Localization includes translating, explaining, and adapting a document for use in a specific culture. This article presents the case of a form for reporting the findings and decisions of pre-production meetings held during development of electronic products. The need to localize such a document may seem less obvious or critical than the need for sales documents like manuals, but this case demonstrates the same cultural requirements and, furthermore, the requirements of corporate differences. To meet local needs, the comprehensive preparation that localization requires should follow specific methods in each step of a process corresponding to the general writing process, like the stages defined in common technical writing texts. The deliberate use of an effective writing process to localize documents will improve results. http://tc.eserver.org/34885.html http://tc.eserver.org/34885.html The author argues that users see texts as tools when they recognize the texts' specific value and function within highly localized use settings. The author argues that users "ground" their texts to local use settings by altering the ways in which the texts structure and represent information (e.g., underlining, annotation, and sketching). The author discusses three practices by which texts are grounded as tools in document reviews: mode shifting, layering, and marking. These practices reflect different ways by which users add, subtract, and restructure information in a text so that it is usable under very specific conditions. This article explores document review as a practice in which grounding is the object of discussion (how others use the reviewed documents) and a practice by which review is facilitated. These observations will be important for exploration of technology to support "grounding" practices. http://tc.eserver.org/34887.html http://tc.eserver.org/34887.html Localization includes translating, explaining, and adapting a document for use in a specific culture. This article presents the case of a form for reporting the findings and decisions of pre-production meetings held during development of electronic products. The need to localize such a document may seem less obvious or critical than the need for sales documents like manuals, but this case demonstrates the same cultural requirements and, furthermore, the requirements of corporate differences. To meet local needs, the comprehensive preparation that localization requires should follow specific methods in each step of a process corresponding to the general writing process, like the stages defined in common technical writing texts. The deliberate use of an effective writing process to localize documents will improve results. http://tc.eserver.org/33564.html http://tc.eserver.org/33564.html Despite claims for at least the past quarter century of mature professional status for the field of technical communication, studies in the history and sociology of the professions provide criteria that suggest we are not yet truly a profession. This article reviews economic, sociopolitical, and ideological factors that characterize the modern professions and argues that the technical communication field, at best, only partially meets the criteria. The prospects for professional status of technical communication might be improved by developing a critical consciousness of the processes of professionalization and concertedly acting in ways that facilitate those processes. http://tc.eserver.org/33565.html http://tc.eserver.org/33565.html In partial answer to the many questions that have been raised about the definition and location of technical writing programs, a random sample of full-time teachers of professional writing was conducted. The results indicate that those located in English departments do not receive the respect and support they need. Those located in other departments are significantly more satisfied. Some strategies for improving the situation are suggested. http://tc.eserver.org/32615.html http://tc.eserver.org/32615.html Current scholarship tells us that skills in teaming are essential for students and practitioners of professional communication. Writers must be able to cooperate with subject-matter experts and team members to make effective decisions and complete projects. Scholarship also suggests that rapid changes in technology and changes in teaming processes challenge workplace communication and cooperation. Professional writers must be able to use complex software for projects that are often completed by multidisciplinary teams working remotely. Moreover, as technical writers shift from content developers to project managers, our responsibilities now include useradvocacy and supervision, further invigorating the need for successful communication. This article offers a different vision of an ancient heuristic—stasis theory—as a solution for the teaming challenges facing today's professional writers. Stasis theory, used as a generative heuristic rather than an eristic weapon, can help foster teaming and effective decision making in contemporary pedagogical and workplace contexts. http://tc.eserver.org/32616.html http://tc.eserver.org/32616.html Pedagogical and scholarly representations of collaborative writing and knowledge construction in technical communication have traditionally recognized consensus as the logical outcome of collaborative work, even as scholars and teachers have acknowledged the value of conflict and "dissensus" in the process of collaborative knowledge building. However, the conflict-laden work product of a Denver task force charged with recommending changes to the city police department's use-of-force policy and proposing a process for police oversight retains the collaborative group's dissensus and in doing so, illustrates an alternative method of collaborative reporting that challenges convention. Such an approach demonstrates a dissensus-based method of reporting that has the potential to open new rhetorical spaces for collaborative stakeholders by gainfully extending collaborative conversations and creating new opportunities for ethos development, thus offering scholars, teachers, and practitioners a way of reimagining the trajectory and outcome of collaborative work. http://tc.eserver.org/32617.html http://tc.eserver.org/32617.html Work activities that are mediated by information rely on the production of discourse-based objects of work. Designs, evaluations, and conditions are all objects that originate and materialize in discourse. They are created and maintained through the coordinated efforts of human and non-human agents. Genres help foster such coordination from the top down, by providing guidance to create and recreate discourse objects of recurring social value. From where, however, does coordination emerge in more ad hoc discursive activities, where the work objects are novel, unknown, or unstable? In these situations, coordination emerges from simple discursive operations, reliably mediated by information and communication technologies (ICTs) that appear to act as discursive agents. This article theorizes the discursive agency of ICTs, explores the discursive operations they mediate, and the coordination that emerges. The article also offers and models a study methodology for the empirical observation of such interactions. http://tc.eserver.org/32618.html http://tc.eserver.org/32618.html This research article reports the results of an online survey distributed among technical writing instructors in 2006. The survey aimed to examine how we teach intercultural communication in basic technical writing courses: our current practices and methods. The article discusses three major challenges that instructors may face when teaching about intercultural communication. These challenges concern teacher preparation, time and proposed goals and objectives, and teaching materials and methods. This article provides some suggestions for addressing the challenges and enriching a technical writing curriculum. http://tc.eserver.org/31785.html http://tc.eserver.org/31785.html In 1992, the American Bar Association released the MacCrate Report, which listed the ten skills and four professional values that all attorneys need and critiqued law schools and state bars for not doing enough to teach and encourage the development of these skills and values. In response, law schools have significantly increased the skills-based components in their curricula, and most state bar exams now include a performance test. Technical and Professional Communication (TPC) programs already provide substantial instruction in all of the skills and values described in the MacCrate Report; further, an education in TPC prepares graduates to excel in law school and on the bar exam. This knowledge offers opportunities for growth if educators, administrators, and scholars take steps to encourage students to consider not only writing for but also joining in the legal profession. http://tc.eserver.org/31783.html http://tc.eserver.org/31783.html Technical communication instructors want to help students, as well as professionals, design effective PowerPoint presentations. Toward this end, I compare the advice of academic and industry experts about effective PowerPoint presentation design to survey responses from university students about slide text, visual elements, animations, and other issues related to PowerPoint presentation design and delivery. Based on this comparison, I suggest some topics, such as PowerPoint's Slide Sorter view, that technical communication instructors and other presentation instructors might address when they cover presentations in their classes or seminars. http://tc.eserver.org/31787.html http://tc.eserver.org/31787.html To teach students how to write for the workplace and other professional contexts, technical writing teachers often assign writing tasks that reflect real-life communication contexts, a teaching approach that is grounded in the field's contextualized understanding of genre. This article argues to fully embrace contextualized literacy and better teach workplace writing, technical writing teachers also need to contextualize how they assess student writing. To this end, this article examines some of workplaces' best assessment practices and critically integrates them into an introductory technical writing classroom through a method called student-centered assessment instruments. This method engages students, as workplaces engage employees, in the assessment process to identify local requirements for writing tasks. Aligned with theory and practice, this method is not only an effective classroom assessment method, but becomes an integrated part of students' genre-learning process within and beyond the classroom. http://tc.eserver.org/31786.html http://tc.eserver.org/31786.html Some struggles for prestige in academic technical communication are self-defeating and wasteful because of the clash between the material (or positive-sum) economy of the workplace and the positional (or zero-sum) economy of the academy. Some professors of technical communication create disrespect for themselves and their specialities because they create degrading representations of working people and their artifacts, they promote impossible standards, and they advance discredited or misleading theories. More profitable approaches to gaining prestige for academic technical communication include recognizing that not everyone can be the top person in the positional economy, studying works on the economics of prestige, and promoting the genuinely good works that already exist in academic technical communication. http://tc.eserver.org/31784.html http://tc.eserver.org/31784.html This article describes a study that examined the tables and figures in articles from a basic research journal, The Journal of Cell Biology, and compared them to tables and figures from an applied medical journal, The New England Journal of Medicine. Comparison of graphics between the two journals shows sharp differences in terms of range of graphics types, visual consistency within and between articles, or use of color. As the articles take into account what is needed by different audiences, the graphics help to build the credibility of the journal. The study also addresses the question of how scientific visuals contribute to the persuasiveness of a writer, looking at how the graphics within an article affect the credibility or ethos of the writer. http://tc.eserver.org/31788.html http://tc.eserver.org/31788.html In this article, the author uses the critical vocabulary developed by Bruno Latour in his recent work Politics of Nature to offer an alternative way for technical and professional communicators to approach and articulate their work. Using the Discovery Channel's Mythbusters to explore Latour's vocabulary, the author argues that positioning technical and professional communication as more than transmitting and translating, but instead as the collecting of articulated propositions about the common world in service of the common good, thoroughly grounds its practice in rhetorical theory. Such a positioning also ascribes value to technical and professional communication without reinscribing the false dichotomy between science and politics. http://tc.eserver.org/31782.html http://tc.eserver.org/31782.html Kaplan's framework of contrastive rhetoric has been widely accepted in the field of cross-cultural technical communication. However, in the last four decades, contextual factors such as economic globalization trend and the advances of communication technologies are changing our ways of interacting with others. As a result our understanding of culture and cultural differences need to be adjusted. In this research, I start by recommending a workable definition of culture in the present context—culture as a process, which establishes a foundation for cross-cultural rhetorical research in the new era when communication across cultures transcends national boundaries. Based on the critical perspective of culture, I continue to point out the limitations of contrastive rhetoric and argue that contrastive rhetoric's view of culture and its research purpose and methodology need to be modified to overcome its constraints and better meet the needs of the present social context. http://tc.eserver.org/30687.html http://tc.eserver.org/30687.html Arguments manifest in scientific visuals through graphic representation, content placement, and overall document structure. These arguments, designed to influence public perception, change over time in relation to sociopolitical climate. Analysis of a series of documents constructed deliberately to influence perception can help to determine patterns of argumentation and perceived exigencies. In this article, four self-guided tour brochures produced for distribution to visitors to the Glen Canyon Dam in 1977, 1984, 1990, and 1993 are analyzed in order to identify rhetorical strategies designed to influence public perceptions of the dam site, and examine how public perception of the dam, and related argumentation, is structured by sociopolitical climate. http://tc.eserver.org/30686.html http://tc.eserver.org/30686.html This article explores the basis of the public debate between Darwinian evolution and creationism. Using dramatic analysis, we show that the source for the debate is due to what we call 'Darwin's Dilemma,' which is found in Darwin's Origin of Species. In the Origin, Darwin extends the mechanistic metaphor featured in Enlightenment science by devising the concept of 'natural selection.' In the process, however, he also ascribes a motive to nature, which moves his theory outside the boundaries of Enlightenment science. We show that he is aware of this dilemma in his theory, and that he tries to pass it off as a metaphorical maneuver for the sake of brevity. Darwin's inability to resolve this dilemma, however, opens the door for purveyors of creationism and intelligent design. Indeed, much of the debate today over Darwinian evolution still pivots on our inability to come to terms with Darwin's dilemma. http://tc.eserver.org/30688.html http://tc.eserver.org/30688.html This study investigates the link between the linguistic principles of implicature and pragmatics and software documentation. When implicatures are created in conversation or text, the listener or reader is required to fill in missing information not overtly stated. This information is usually filled in on the basis of previous knowledge or context. Pragmatics, the study of language use in context, is concerned with the situational aspects of language use that, among other things, directly affect implicatures required of the reader. I investigate how two manuals for the same software product can be analyzed on the basis of implicature and pragmatics. One is an original copy of the documentation that came with the product, the other an after-market manual. Results show that the aftermarket manual requires far fewer implicatures of the reader and does a better job of providing pragmatically helpful information for the user. http://tc.eserver.org/30689.html http://tc.eserver.org/30689.html Describing the emergence of the first shipbuilding texts, particularly those in English provides another chapter in the story of the emergence of English technical writing. Shipwrightery texts did not appear in English until the middle decades of the seventeenth century because shipwrightery was a closed discourse community which shared knowledge via oral transmission. The shift from orality to textuality in shipwrightery did not occur until advancing navigation principles enabled ships to sail in open waters. Shipping rapidly became a commercial business, and shipwrightery was forced to move from closely-guarded simple design principles to mathematically-based designs too complex to be retained only in memory of shipwrights and shared via oral transmission. Textual transmission began to supplant oral instruction. The evolution of English shipwrightery provides rich research opportunities for historians tracking the development of technical writing. http://tc.eserver.org/30161.html http://tc.eserver.org/30161.html A study of forty current business/technical/professional writing textbooks suggests that little disciplinary agreement exists about what proposals are and how they differ from some kinds of reports; how the various types of proposals should be classified; and what structural features characterize the genre. Though many texts blur the distinction between proposals and internal recommendation reports, the two are never the same. The textbooks present a bewildering array of classification systems, often failing to distinguish between situation and function. A function-based system could divide all proposals into two categories - analytic (research proposals, R&D proposals, and consulting proposals) and service/product, with bids representing a special case. The lack of disciplinary agreement also makes it difficult for textbook users to internalize a generic structure that will serve for all proposal-writing tasks. Such a structure would include the following: situation, objectives, methods, qualification, costs, and benefits. The major advantages of such a generic structure are its slots, which make it like a schema; its event sequence, which makes it like a script; and its ability to help writers and teachers understand the relationship among the macropropositions that exist explicitly or implicitly in all proposals. http://tc.eserver.org/30160.html http://tc.eserver.org/30160.html A qualitative study using reading protocols suggests that when readers of informative documents understand conveyed information satisfactorily, they make direct confirmations and positive comprehension evaluations. When readers are uncertain about the accuracy of their understanding, they guess, make assumptions, or render the text's language into their own words. When readers' understanding is impaired, they ask for more clearly established links or relationships in the text, or they pinpoint some ambiguity or lack of resolution. When readers' understanding is unsatisfactory but not impaired, they request additional information. In addition, readers make evaluative suggestions that introduce, focus, emphasize, or reiterate their other comprehension-related responses. The response patterns isolated in this qualitative study indicate the need for specific quantitative research and suggest some directions for developing reader-based heuristics for informative writing. http://tc.eserver.org/29828.html http://tc.eserver.org/29828.html Over a period of 10 years, we have developed a sustainable process of online portfolio assessment that demonstrates both reliability and validity, using both qualitative and quantitative measures. The sustainable cycle is that, each semester, we assess a random sampling of the students' work that they have posted, as per our instructions, in an online portfolio. During the reading, the faculty score the documents for 11 variables, including writing, content, audience awareness, and document design. We achieved validity by a modified online Delphi that led to a redefinition of the construct of technical communication itself; we achieved reliability by adjudication resulting in adjacent scores. The results of our assessment meet the requirements of ABET and result in a continual cycle of improvement for our technical communication curriculum. Results from three semesters show an improving correlation between the course grade and the overall, holistic portfolio score. http://tc.eserver.org/29827.html http://tc.eserver.org/29827.html One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is to voice new concerns about social inequities. A purpose of rhetoric is to persuade others of the validity of those concerns. Instrumental discourse registers agreements about those concerns and brings them to temporary closure in laws, instructions, contracts, and constitutions. Instrumental discourse is the culmination of a process that often begins with a literary monolog, is continued in many rhetorical dialogs, and ends, for a while, in a chorus of approval. Each phase of this communication process--monolog, dialog, and chorus--has a place in English studies. If more English studies faculty would recognize the need to study the communications that promote dissensus and consensus, then they might contribute more to global discussions about social justice, cooperation, and sustainability, and they might gain more cultural capital and social influence. http://tc.eserver.org/29825.html http://tc.eserver.org/29825.html While research in international technical communication has flourished during the last 10 years, there has been little published on technical communication programs outside the United States. This article addresses this need by describing 12 representative academic technical communication programs in Germany, including Germany's first master's degree program. While there are no statistics on the number of technical communicators working in Germany, tekom (Gesellschaft für technische Kommunikation), the German professional society for technical communication, estimates roughly 4,400 members. While German academic programs in technical communication share many features with their counterparts in the United States, German academic programs do stress internships, foreign language study, and study abroad exchange programs more than technical communication programs in the United States. http://tc.eserver.org/29823.html http://tc.eserver.org/29823.html Students in business communication classes are expected to write various types of documents. Research has illustrated that undergraduate student writing skills have not improved even though most states have begun writing proficiency tests at the elementary, middle, and high school levels. By the time students enroll in college, students are expected to be proficient writers. In some cases, this is true. In far too many cases, students continue to need writing development. In business communication classes, these weaknesses cannot be ignored. This article's purpose is to give guidance to instructors to motivate their students to produce better written products. The difficulty is how to do this most effectively. The authors present some ideas on how to improve student writing through some creative teaching and evaluation strategies. http://tc.eserver.org/29830.html http://tc.eserver.org/29830.html Much of America was stunned into mourning on February 1, 2003 as the space shuttle Columbia was reported to have broken up over Texas. The ensuing investigation revealed that debris at liftoff was the cause of the crash, but the official report suggested that NASA's organizational communication was just as much to blame. This article uses transactive memory theory to argue that there were significant gaps in the knowledge network of NASA organizational members, and those gaps impeded information flow regarding potential disaster. E-mails to and from NASA employees were examined (the 'To' and 'From' fields) to map a network of communication related to Columbia's damage and risk. Although NASA personnel were connected with each other in this incident-based network, the right information did not get to the people who needed it. The article concludes with extensions of theory and practical implications for organizations, including NASA. http://tc.eserver.org/29829.html http://tc.eserver.org/29829.html In this article, I examine a historical information graphic--Charles Booth's maps of London poverty (1889-1902)--to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual rhetoric of the maps depended upon an ironic inversion of visual culture to make poverty seem a problem that could be addressed, rather than an insurmountable crisis. This visual rhetoric led directly to significant features of and concepts in western societies, including the poverty line and universal old-age pensions (social security). http://tc.eserver.org/29824.html http://tc.eserver.org/29824.html This study examines the skills that recent technical communication graduates and managers believe technical communication students need before entering business and industry as new technical communicators. Through questionnaires and interviews with recent graduates and managers of technical communication departments as well as an analysis of the participating schools' curricula, this study suggests areas where technical communication may need more preparation, including business operations, project management, problem-solving skills, and scientific and technical knowledge. Further research is needed at local, state, and national levels to analyze technical communication undergraduate curricula along with responses from recent graduates of technical communication programs and managers of technical communication programs. Only through continued research can we ensure that future technical communicators receive an education that eases their transition into the world of business and industry. http://tc.eserver.org/29826.html http://tc.eserver.org/29826.html This article argues that the small school context has been a relatively unexamined or under-examined context for technical and professional communication program development. While graduate program development holds a large share of the field's attention in recent national forums, growth in graduate programs is a consequence of demand in the job market among mostly "teaching" schools. Thus, the field must consider how well we are socializing new Ph.D.s into the values and the real work of institutions where they will find employment. Toward this end, this article articulates three mediating forces of program development in the liberal arts and humanities settings of small schools: 1) interdisciplinarity and flexibility are lived dynamics of small schools; 2) the campus-wide privileging of writing and communication skills presents ongoing opportunities for curricular initiatives and program development; and 3) compression of decision-making structures leads to more involvement of/with administrators and units across campus. http://tc.eserver.org/29532.html http://tc.eserver.org/29532.html The use of visual representation to learn science can be traced to Louis Agassiz, Harvard Professor of Zoology, in the mid-19th century. In Agassiz's approach, students were to study nature through carefully observing, drawing and then thinking about what the observations might add up to. However, implementation of Agassiz's student-centered approach has struggled with the conflict between science as a form of developing "mental discipline" in which mastery of scientific facts is the goal and science learning as a socially situated activity with an emphasis on the process of learning, not merely its products. Present-day attempts to have students draw to learn science often succumb to these same conflicts, limiting their full realization. http://tc.eserver.org/29531.html http://tc.eserver.org/29531.html Medical personnel in hospital intensive care units routinely rely on protocols to deliver some types of patient care. These protocol documents are developed by hospital physicians and staff to ensure that standards of care are followed. Thus, the protocol document becomes a _de facto_ standing order, standing in for the physician's judgment in routine situations. This article reports findings from Phase I of an ongoing study exploring how insulin protocols are designed and used in intensive care units to transfer medical research findings into patient care 'best practices.' We developed a taxonomy of document design elements and analyzed 29 insulin protocols to determine their use of these elements. We found that 93% of the protocols used tables to communicate procedures for measuring glucose levels and administering insulin. We further found that the protocols did not adhere well to principles for designing instructions and hypothesized that this finding reflected different purposes for instructions (training) and protocols (standardizing practice). http://tc.eserver.org/29528.html http://tc.eserver.org/29528.html An examination of a random sample of four medical journals--The Lancet, The New England Journal of Medicine, The Journal of the American Medical Association, and The Journal of Laboratory and Clinical Medicine--reveals that one-fifth of the space of articles in medical science is devoted to an average of three tables and three flow charts, graphs, or photographs. Given these figures, the absence of discussion of visuals in the literature on medical communication may seem puzzling. But the puzzle is easily solved: our basic education gives us a coherent vocabulary for talking about prose, but no coherent vocabulary for talking about tables and visuals. Once we have this vocabulary in hand, we make another step in the direction of an explanation of the nature of communication in the medical sciences. We may note that understanding the meaning of a medical article is not just a consequence of understanding its texts; it is a consequence of understanding all its meaningful components working together--verbal, tabular, visual. http://tc.eserver.org/29530.html http://tc.eserver.org/29530.html The Multimodal approach offers technical communicators and science writers an analytical tool to synthesize the meaning made in the connections across communicative modes. This multimodal synthesis can help technical communicators better exploit the meaning-making potential of multimodal combinations and understand the needs of future generations shaped by their increasingly developed multimodal literacy. http://tc.eserver.org/29529.html http://tc.eserver.org/29529.html This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that these students recognized some of the rhetorical strategies used and conflated others, revealing intriguing questions for further research in undergraduate microscopy education. http://tc.eserver.org/29154.html http://tc.eserver.org/29154.html Finding itself at the center of highly publicized legal and political deliberations over fairness in testing, personnel credibility, and legal liability, the training department at a North American transit authority adopted a genre system that enabled the production of objective evidence of job competence, which was then used to make objective decisions about who passed and failed various training programs. The ongoing genre-structured activity of the department involved not only the regularization of organizational texts but also the regularization of social interaction mediated by those texts, which, while producing the types of interpretively stable documents required for successful public deliberation, led to a shift in authority and social relations within the department that instigated considerable resentment and loss of morale among many veteran instructors. http://tc.eserver.org/29152.html http://tc.eserver.org/29152.html Online scholarly journals have become an important tool for the generation of knowledge and the distribution and access to research. The purpose of this article is to analyze the features of online scholarly journals and to determine whether they incorporate new Internet-enabled features and functions which help to meet the needs of the members of the scholarly community more effectively. Drawing on Taylor's concept of added value [1], the features of online scholarly journals were classified into the following types: features which enhance ease of use and facilitate access to data, features that provide selected information and thus reduce noise, features which improve quality, features which address specific user needs, and features which contribute to time or cost savings. The analysis revealed that, although some online journals operate in the same way as print journals, there are others which incorporate innovative features which are transforming the journal to make it a more effective tool for scholarly activity. http://tc.eserver.org/29136.html http://tc.eserver.org/29136.html The readability of technical writing, and technical manuals in particular, especially for second language readers, can be noticeably improved by pairing Theme with Given and Rheme with New. This allows for faster processing of text and easier access to the "method of development" of the text. Typical Theme-Rheme patterns are described, and the notion of the "point of a text" is introduced. These concepts are applied to technical writing and the reader is then invited to evaluate the improvements in readability in a small sample of texts. http://tc.eserver.org/29057.html http://tc.eserver.org/29057.html This article identifies and assesses the effectiveness of communicating expectations, listening, delegating, and providing feedback in relation to the Hersey-Blanchard Situational Leadership model. It reviews the correlation between task versus relationship behavior that forms the basis of the Situational Leadership model. Then the article summarizes information found in literature on effective techniques for the four skills stated above. As these techniques are identified, they are discussed in relation to their effective use in the Situational Leadership model. To understand the application of the model in businesses and its impact on managers communication effectiveness, we conducted a study of an operational department of a Fortune 500 financial services company. The results and content analysis of a survey we administered by random selection of the managers in this department indicate that successful use of the Situational Leadership model relies on effectiveness in four communication components: communicating expectations, listening, delegating, and providing feedback. Finally, we recommend areas of future research such as comparison analysis of surveys, interviews, and focus groups with subordinates of managers who have been trained on the Situational Leadership model and those who have not. http://tc.eserver.org/29087.html http://tc.eserver.org/29087.html Since the collapse of Enron Corporation in November 2001, annual reports and corporate financial disclosures have been the focus of government, corporate, and public attention. This article examines the literature written about annual reports between 1989 and 2001 to identify trends in research and determine areas of future study. Articles were categorized as related to SEC regulations and guidelines, summary annual reports, online annual reports, rhetorical analysis of annual reports, readability and accessibility of annual reports, methods of conveying negative information in annual reports, effective annual report writing, use and importance of annual reports, or use of annual reports in business writing classes. Post-Enron, it is likely that the number of articles in this area will dramatically increase over the next five to ten years. http://tc.eserver.org/29028.html http://tc.eserver.org/29028.html Classical rhetorical theory has been used for relatively discrete, practice-oriented purposes in its application to teaching Scientific and Technical Communication. However effective these appropriations are, they isolate these resources from a comprehensive framework and from that framework's role in shaping disciplinary practice. Because these theoretical assets are integral to each student's preparation to be an effective, responsible practitioner, I have developed and taught an upper level rhetorical theory course for STC majors that is grounded in Aristotle s <em>On Rhetoric</em> and in his understanding that effective communication is a systematic <em>tekhne</em>/art. http://tc.eserver.org/29014.html http://tc.eserver.org/29014.html The ongoing antitrust battle between the U.S. Department of Justice and Microsoft Corporation presents technical communicators with two ethical questions: 1) Is it right, good, or fair for Microsoft to give away its Internet Explorer browser? 2) If Microsoft gains monopoly control over the PC browser market, will this be good for us? This article examines these questions using traditional rights-based ethical theory (Kant), utilitarianism, and John Rawls principles of justice, concluding that it is neither good nor fair for a company having a near-monopoly over a market to sell products below fair market value, nor is it good that one company stands to gain monopoly control over the PC browser market. When the discussion turned to Netscape, one Intel executive, who asked not to be identified, recalled Martiz [Paul Martiz, Microsoft Group Vice President, Platforms & Application] saying: "We are going to cut off their air supply. Everything they re selling, we re going to give away for free" [1]. "We re giving away a pretty good browser as part of the operating system. How long can they survive selling it?"--Statement by Steve Ballmer, Microsoft President and CEO [2]. "Our business model works even if all Internet software is free," says Mr. Gates. "We are still selling operating systems." <em>Netscape</em>, in contrast, is dependent upon its Internet software for profits, he points out.--Statements by Bill Gates, Microsoft Chairman [3]. Only a monopolist could study a competitor and destroy its business by giving away products--Statement by Scott McNealy, Sun Microsystems Chairman [4]. http://tc.eserver.org/29032.html http://tc.eserver.org/29032.html This article supplements existing rhetorical scholarship by returning to the notion of invention as general preparation of the communicator. Although much scholarship about invention in technical communication exists, it consists mainly of heuristics, checklists, ethical considerations, and audience awareness. Part of invention is using basic strategies to prepare the communicator to assess any communication situation and its context and to generate the appropriate discourse. Rhetorician Kenneth Burke s theories of dialectic and rhetoric are a twentieth-century version of this; this article explains important Burkean strategies such as etymological extension, limits of agreement with the thesis, finding the complex in the simple, expanding the circumference, translation or alembication, the four master tropes, and the pentad, and it shows how to apply these in technical communication. The article closes with a classroom assignment that uses Burkean invention strategies. http://tc.eserver.org/29010.html http://tc.eserver.org/29010.html In partial answer to the many questions that have been raised about the definition and location of technical writing programs, a random sample of full-time teachers of professional writing was conducted. The results indicate that those located in English departments do not receive the respect and support they need. Those located in other departments are significantly more satisfied. Some strategies for improving the situation are suggested. http://tc.eserver.org/29143.html http://tc.eserver.org/29143.html In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model through analyzing visual and verbal elements of technical communication brochures from semantic, syntactic, and pragmatic levels. The discussion of semiotic approach reinforced by various examples illustrates that the semiotic model can be a tangible theoretical and practical tool to help students and practitioners study and analyze the use of visual and verbal elements in technical communication. http://tc.eserver.org/29158.html http://tc.eserver.org/29158.html This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his "double triad" and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication. http://tc.eserver.org/29056.html http://tc.eserver.org/29056.html Committees within international standards organizations write standards. Prior to approval, these standards must pass through several reviews for technical accuracy and stylistic appropriateness. The style considerations are based on documents published by both the umbrella organization (International Organization for Standarization, or ISO) and the various committees and subcommittees within it. Because authors and editors who use these documents frequently do not have English as a first language, the documents must explain unambiguously just how committees should prepare their documents. This study looks at a sample of those instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. The findings suggest that the documents do not send a clear message to authors and editors and can be stylistically hard to understand. Consequently, the approved standards themselves are hard to read and interpret. http://tc.eserver.org/29026.html http://tc.eserver.org/29026.html This conceptual article presents a critical review of gender-difference and gender-sameness theory and research. The focus is upon gender workplace communication, a topic often debated in the popular and organizational literature. A contextually-based integrated paradigm is proposed which represents a shift from a gender-difference foundation to a more integrated approach that includes the interaction of gender with Standpoint Theory, culture, organizational climate, and structure and task context. The network of shared meanings concept is introduced as having a major impact on gender communication orientation. Research using an example of communication to create a contextual meaning for social support is highlighted. Implications and conclusions for organizations, researchers, and educators are discussed. http://tc.eserver.org/29033.html http://tc.eserver.org/29033.html Although studies of actual communication practices in the workplace are now commonplace, few historical studies in this area have been completed. Such historical studies are necessary to help researchers understand the often com-plicated origins of genre conventions in professional discourse. Historical research that draws on contemporary genre theory helps address this void. A genre perspective is particularly valuable for helping researchers trace a given type of document s emergence and evolution. This perspective also provides a way of accounting for the connections between communicative practices and the other activities that occupy the attention of workplace organizations. To illustrate what this perspective brings to historical research in professional communication, I examine the development of communicative practices at a national production company that relied on texts to mediate its organizational activities across geographically dispersed locations. http://tc.eserver.org/29166.html http://tc.eserver.org/29166.html A comparative evaluation of two user guides,--the document traditionally used by a company and a model document designed on the basis of research results and recommendations,--was carried out using a number of complementary approaches focusing on the user. The quality and suitability of these documents for the target audience were assessed in terms of content, structure, presence of certain organizational devices (such as headings) and pictures included. The results revealed that the model document was more attractive, more efficient, and better adapted to users' needs, thanks to its modular organization (being structured according to "functions"), a large number of pictures, the presence of headings, and rationalization of the vocabulary used. http://tc.eserver.org/29015.html http://tc.eserver.org/29015.html While some models of computer writing environments have emerged in the literature on writing, most of them are done with the purpose of helping writers in an academic context and very few, if any, with the aim of facilitating the work of professional writers or students in professional writing. We think, however, that we can learn from the previous models to build a multi-purpose computer writing environment that will take into account the needs of the professional writers as well as those of the students learning to write. We will begin by looking at some models of writing proposed by Hayes and Flower in 1980 and also at the model of White and Arndt. Afterwards, we will review the model of professional writers developed by Clerc and link it with the previous models. We will then have to look at some computer writing environments described in the literature and see how these environments take into account the process and tasks identified in writing. Finally, we will suggest our model. http://tc.eserver.org/29075.html http://tc.eserver.org/29075.html This article begins with an overview of cognitive psychology research on the effects of aging on literacy and suggests the additional complications facing older adults who consume and produce text within the frame of technology, particularly on-line usage. From an overview, the text moves to patterns corporations are using to target older adults, namely as consumers and as producers. The text then explores the use of philanthropy in the corporate literacy initiatives and suggests that there are complicated issues at hand in attempting to integrate the knowledge of aging and corporate strategies into our technical writing classrooms because we enter this discussion concerned about non-traditional students, older adults who are challenged to participate in contemporary literacy initiatives, and ourselves as aging participants as well. The article ends with suggestions of possible ways of addressing concerns regarding aging. Half the people in the world, one half the people in the world don't have electricity. How are you going to get a computer in their hands, Bubba? They gotta have a little electricity first. You know, you can't go to the bathroom unless you got a toilet. You know, I mean, over a billion people don't have access to clean drinking water. Forget about the digital divide. They, they got to have food, water, clothing, shelter, and a chance for education. I mean, you know, digital divide, you know. Ted Turner cited in [1]. http://tc.eserver.org/29023.html http://tc.eserver.org/29023.html The redefinition of logos as an appeal to logic is a mistaken association found all too often in the technical communication classroom. Logic inheres in all three proofs of persuasion; moreover, Aristotle used <em>logos</em> within the context of classical rhetoric to refer to the argument or speech itself. In this light, the proofs of persuasion represent the set of all logical means whereby the speaker can lead a "right-thinking" audience to infer <em>something</em>. If that <em>something</em> is an emotion, the appeal is to <em>pathos</em>; if it is about the character of the speaker, the appeal is to <em>ethos</em>; and if it is about the argument or speech itself, the appeal is to <em>logos</em>. This interpretation reinstates all three proofs of persuasion as legitimate, logical means to different proximate ends and provides a coherent definition of <em>logos</em>, consonant with Aristotle's <em>Rhetoric</em>, to the next generation of technical communicators. http://tc.eserver.org/29050.html http://tc.eserver.org/29050.html This study suggests that documentation is a complex technical communication genre, encompassing all the texts that mediate between complex human activities and computer processes. Drawing on a historical study, it demonstrates that the varied forms given to documentation have a long history, extending back at least to the early days of commercial mainframe computing. The data suggest that (1) early forms of documentation were borrowed from existing genres, and (2) official and unofficial documentation existed concurrently, despite efforts to consolidate these divergent texts. The study thus provides a glimpse into the early experimental nature of documentation as writers struggled to find a meaningful way to communicate information about their organization s developing computer technology. http://tc.eserver.org/29161.html http://tc.eserver.org/29161.html Content analysis is a powerful empirical method for analyzing text, a method that technical communicators can use on the job and in their research. Content analysis can expose hidden connections among concepts, reveal relationships among ideas that initially seem unconnected, and inform the decision-making processes associated with many technical communication practices. In this article, we explain the basics of content analysis methodology and dispel common misconceptions, report on a content analysis case study, reveal the most important objectives associated with conducting high quality content analyses, and summarize the implications of content analysis as a tool for technical communicators and researchers. http://tc.eserver.org/29111.html http://tc.eserver.org/29111.html To promote intercultural understanding in medical communication, this article studies a regulation issued by the Chinese government to standardize traditional Chinese medicine labeling. Then the author claims that the traditional Chinese medicine labeling is medicine-focused. This feature has its roots in traditional Chinese philosophy of stressing the context while de-emphasizing individuals. The author examines a particular medicine label to support his claim that the medicine-focused feature draws patients' attention to the situations that cause disorders. http://tc.eserver.org/29052.html http://tc.eserver.org/29052.html This paper is a critique of current approaches to the development of computer graphing and graph visualization programs. Developers of these programs model the user as an individual problem solver who is reliant on perceptual skills to create and interpret graphed information. Such a model of graphing is ill-suited to meet the complex needs of real users, a supposition that is supported by work in two major areas of graphing theory and research: the sociology of science and the educational research of mathematics and scientific students. These areas have not been traditionally cited when planning computer graphing or visualization programs or when assessing their usability. A review of the literature in these fields reveals that an over-reliance on a user's perceptual skills is unlikely to result in successful graph practices. http://tc.eserver.org/29080.html http://tc.eserver.org/29080.html Budget and time constraints often force technical communicators to produce manuals that are less than effective. One reason is the time they take to analyze their document's users. Normally, user analysis involves demographic, or organizational, or psychological approaches or combinations. Rarely will they evaluate the culture of the user and determine what that means for developing the document. Typically, localization will edit the document for cultural elements, but that is an expensive and time-consuming process. This article discusses the cultural elements in developing a document and shows, through a comparison of two mythical cultures, how the document will differ when organized for those two cultures. http://tc.eserver.org/29065.html http://tc.eserver.org/29065.html The commonsense principles of modern document design are direct descendants of the principles used in the Books of Hours, a hybridized religious instruction manual created in the commercial scriptoria of the 13th century. This article analyzes the design of Books of Hours and discusses how these medieval documents fit within the four design criteria (supertextual, extra-textual, intratextual, and intertextual) put forth by Kostelnick and Roberts [1]. The analysis reveals the early user of good document design features as the medieval scriptoria worked to address the audience and task requirements of the Books of Hours. http://tc.eserver.org/29079.html http://tc.eserver.org/29079.html XML is a recent Web design language that will enable technical communicators to produce documentation that can reuse information and present it across multiple types of media for diverse audiences. However, little is understood about how XML will impact technical communication in terms of theory, academic research, and pedagogy. In this article, I argue that XML requires more interdisciplinary approaches toward the teaching and research of technical communication, particularly with respect to the integration of technical and rhetorical knowledge. http://tc.eserver.org/29095.html http://tc.eserver.org/29095.html The article outlines the technical writing tutorial (TWT) that preceded an advanced ESL writing course for students of English Philology at the Jagiellonian University. Having assessed the English skills of those students at the end of the semester, we found a statistically significant increase in the performance of the students who had taken the TWT in comparison to the control group who spent the time of TWT doing more traditional exercises. This result indicates that technical writing books and journals should be considered as an important source of information for teachers of writing to ESL students. http://tc.eserver.org/29123.html http://tc.eserver.org/29123.html This article draws on the principles of linguistic theorist Mikhail Bakhtin to analyze and explain discursive diversity in organizational Web pages. Organizational Web sites must typically appeal to multiple audiences, a condition that often results in different discourses being juxtaposed within the same interface. To analyze and explain the effects of such juxtapositions, this article adapts to the Web the principles that Bakhtin developed to conceptualize discursive diversity in the novel, in particular his concept of dialogism. To illustrate their efficacy, the article applies these principles to analyze a pair of government Web sites about forests, the forest industry, and the environment. Whereas the homepages of the two sites project divergent approaches to the discourses of their diverse audiences, a dialogic analysis of the new site's deeper levels reveals how the government's discursive strategy appears to favor one audience at the expense of others. Drawing on this case study, this article discusses how an approach informed by Bakhtin's principles can illuminate our analysis of organizational Web discourse. http://tc.eserver.org/29139.html http://tc.eserver.org/29139.html This study investigated the effects of two different computer texts on readers' recall with three different content types (Blocked Constructs, Ordered Constructs, and Detail Layered Constructs) based on individuals' different working memory capacities. The findings indicated that the format and content types influenced how well information was remembered among readers. Participants with low working memory who read traditional scrolling text produced better recall scores than those who read the paged hypertext in two of the three content types. However, for those with high working memory capacity, all results came out differently depending on the content types. http://tc.eserver.org/29013.html http://tc.eserver.org/29013.html The law has long been shaped by the technical aspects of compiling, writing, storing, and accessing textual verbiage. Text media technology affects all areas of the law, from its intellectual basis to its promulgation, dissemination and enforcement. From America's Colonial period, the operative state of the art of printing has accordingly shaped the development of the law in America, and has caused it to grow in a different direction from the law of England. Since the Colonial period, the state of the art of text media technology has made quantum evolutionary leaps forward, impacting American law in the process. Artifacts of these text media technologies are to be found in the statutes, legislative histories, judicial decisions, and other legal materials. Modern technology has accelerated the pace of text media technology development, and has impacted the law accordingly. Current developments continue to impact the law on an ongoing basis, and future developments in text media technology can be expected to leave their impact upon the law. http://tc.eserver.org/29091.html http://tc.eserver.org/29091.html Many people have speculated over the last 80 years or so about the possibilities of using colored paper to boost response-rates to surveys and questionnaires, and several studies have been carried out. Most of these enquiries report no significant effects from using colored paper, although there have been some exceptions. In this investigation we pooled together the results from all of the experimental studies known to us on the topic and we carried out a meta-analysis to see if there might be a positive effect for colored paper overall. The results indicated that this was not the case, for we found no significant differences between the response rates to white and to colored paper in general. However, when we considered separately the most common colors used, it appeared that pink paper had the greatest effect. "One of the first considerations [to obtain a high response-rate] is the color of paper used in mail questionnaires. United States government officials who are responsible for the mailing of several million questionnaires every year have definitely determined that yellow paper gives the highest percentage of returns, with pink next in effectiveness, while all dark colors give much smaller returns" [1, p. 142]. http://tc.eserver.org/29031.html http://tc.eserver.org/29031.html Ethics as a topic in technical communication has grown in interest in the past quarter century as the field itself has matured. We now understand technical communication as involved in communicating not only technical information but also values, ethics, and tacit assumptions represented in goals. It also is involved in accommodating the values and ethics of its many audiences. This understanding is linked to an awareness of the social nature of all discourse and the root interconnectedness of rhetoric and ethics. This article presents an introduction and annotated bibliography of articles from technical writing and communication journals over this period, arranged in categories of professional, academic, and systematic approaches. Ethics is broadly conceived to include not only particular theories but also systems of values and principles. http://tc.eserver.org/29126.html http://tc.eserver.org/29126.html This study investigates whether Iconic Linkage--the use of the identical wording to present the same information recurring in a text--can improve the usability of user guides. Iconic Linkage is a writing strategy that potentially allows users to work more quickly and effectively and which promotes better retention of information. The usefulness of Iconic Linkage was tested in a laboratory-based usability study that combined: 1) objective task-based evaluation; and 2) users' subjective evaluations of a software program used in recording parliamentary debates. A post-test survey designed to test subjects' retention of information contained in the user guides was also administered. The study shows that Iconic Linkage significantly improved usability of the user guide: in all tasks, subjects worked more effectively and made fewer mistakes; while in the three timed tasks, subjects completed the tasks much more quickly. Subjects also gave higher ratings for the software and their retention of information was noticeably improved. http://tc.eserver.org/29101.html http://tc.eserver.org/29101.html To improve technical communication education, educators and internship providers need to find ways to revise internship experiences so that educators, internship providers, and students/interns can use internship experiences in a way that benefits all three parties. This article uses a stakeholder education approach to propose two new kinds of internship processes to benefit all three groups. The first approach--colloquia--allows all three parties to interact via the same scheduled event. The second approach--student publications groups--shifts internship from a workplace to a school activity. By including such approaches into their curricula, technical communication programs can both improve their relationships with local internship providers and improve the training received by their students. http://tc.eserver.org/29135.html http://tc.eserver.org/29135.html Universities and colleges are investing millions of dollars in information technology infrastructure to support teaching, research, and service, and thousands of dollars annually in faculty training programs. And yet, many college graduates entering the workforce lack adequate technology skills. To ascertain the frequency of faculty adoption of information technology, we surveyed a random sample of faculty in the liberal arts and sciences departments in our university. Overall faculty members (n = 174) reported a low usage of information technology for teaching, though the rate of software adoption is higher than the rate of hardware adoption. While opportunities to learn technology are available, about two-thirds of the faculty members have not completed the available seminars and workshops on information technologies but prefer more informal ways of learning information technology, such as talking with other faculty members. http://tc.eserver.org/29150.html http://tc.eserver.org/29150.html While the importance of "expressive writing," or informal, self-directed writing, has been well established, teachers underutilize it, particularly in technical writing courses. We introduce the term expressive/exploratory technical writing (XTW), which is the use of informal, self-directed writing to problem-solve in technical fields. We describe how engineering students resist writing, despite decades of research showing its importance to their careers, and we suggest that such resistance may be because most students only see writing as an audience-driven performance and thus incompletely understand the link between writing and thinking. The treatment of invention in rhetorical history supports their view. We describe two examples of using XTW in software engineering to plan programming tasks. We conclude by discussing how a systematic use of XTW could shift the technical writing curriculum, imbuing the curriculum with writing and helping students see how to problem-solve using natural language. http://tc.eserver.org/29081.html http://tc.eserver.org/29081.html This article describes the influence that Extensible Markup Language (XML) will have on the software documentation process and subsequently on the curricula of advanced undergraduate and master's programs in technical communication. XML, an evolving set of standards for storing and displaying information, uses nine components that make up the XML development process. Grouped into content, formatting, and language specifications, these components enhance organizations' ability to manage information more efficiently and accurately. As the XML development process is adopted, the software documentation process will evolve from a self-contained procedure into a more flexible, interactive process in which software documenters must work closely with a wide range of specialists. The changes that XML will have on the software documentation process will likewise have implications for programs in technical communication in the need to address new kinds of job descriptions, skill sets, and career paths of future technical communicators. The article recommends adaptations to existing courses, as well as new elective and required courses. http://tc.eserver.org/29115.html http://tc.eserver.org/29115.html The purpose of this article is to investigate the values, succession, and commitment issues found in a convenient sample of 26 family-owned businesses. An organizational commitment scale is used to determine the level of commitment of family members and its relationship to specific demographics variables. Family business stories were also developed using Narrative Paradigm Theory and then evaluated by this sample. Significant relationships were found between commitment and the variables Studied. Content analysis of the story evaluative narratives suggests similar content themes across family-owned businesses. http://tc.eserver.org/29020.html http://tc.eserver.org/29020.html Work with structured abstracts--which contain sub-headings in a standard order--has suggested that such abstracts contain more information, are of a higher quality, and are easier to search and to read than are traditional abstracts. The aim of this article is to suggest that this work with structured abstracts can be extended to cover scientific articles as a whole. The article outlines a set of sub-headings--drawn from research on academic writing--that can be used to make the presentation of scientific papers easier to read and to write. Twenty published research papers are then analyzed in terms of these sub-headings. The analysis, with some reservations, supports the viability of this approach. http://tc.eserver.org/29083.html http://tc.eserver.org/29083.html Communicating plans to subordinates is not an easy task. It requires that the writer be adept in accurately using the language of his/her discipline and takes care in considering the unique characteristics of the document's audience and how they are likely to interpret the message. When writers fail in these areas, the consequences can be very serious as demonstrated by General Ambrose Burnside's orders for the Battle of Fredericksburg during the Civil War. http://tc.eserver.org/29113.html http://tc.eserver.org/29113.html The purpose of this article is to help determine whether the use of emoticons in computer mediated communication (CMC) are truly nonverbal cues. A review of the literature revealed that the traditional nonverbal theorists failed to predict the future employment of nonverbal cues in electronic CMC. A variety of emoticons are then described including the traditional happy face 3 and sad face 3, numerous variations of faces employing keyboard keys, a number of abbreviations commonly in use, and FLAMING. Inasmuch as emoticons are presently in widespread though informal use, the problem of how and what business communication instructors should teach about emoticons is discussed. The conclusion reached is that of a generational recipient determinism. It is recommended that recipients who are Traditionalists (born before 1946) should not be sent e-mail with emoticons; those who are Baby Boomers (those born between 1946 and 1964) probably should not be sent e-mail with emoticons; those who are Generation Xers (those born between 1964 and 1980) may be sent e-mail with some of the more common emoticons; and those who are termed Millenials (born after 1980 and coming of age after 2000) may be sent e-mail with generous use of emoticons. http://tc.eserver.org/29027.html http://tc.eserver.org/29027.html This philosophical article explores individuality and innovation (creating new technology) as they relate to the communication approaches of scientists, engineers, and technologists. I suggest that effective communication between technical and non-technical people is difficult because technical communication lacks humanity, a personal dimension. I also suggest that dimension is lacking because technical people give up their identity to be considered competent and I argue that a different approach to communication education for scientists, engineers, and technologists is required to equip them with requisite communication skills to make their personal contribution to successful innovation. http://tc.eserver.org/29062.html http://tc.eserver.org/29062.html The constant emphasis on specialization produces university graduates who do not or cannot look at problems broadly. As a result, engineers, scientists and executives indeed graduates in all fields including the supposedly broad-based humanities often cannot solve problems that require knowledge outside of their specializations. Or their narrowness causes them to commit embarrassing blunders that could be avoided if they took a broader view. The case of the British Westland Lysander P12 Ground Strafer aircraft illustrates the problem of narrow thinking. Very little direct information is available on this ingenious but obscure prototype airplane, but by examining many peripheral matters we can determine not only why the P12 was built but also how it was built. Further, we can also determine why it failed. Had the initial designers approached the problem in a broad way, and using information that was then available, they would have seen in advance that the project would fail. The case is instructive as an industrial problem, but it also demonstrates the value of global thinking methodology. http://tc.eserver.org/29049.html http://tc.eserver.org/29049.html Traditional models of usability assume that usability is a quality that can be designed into a particular artifact. Yet constructivist theory implies that usability cannot be located in a single artifact; rather, it must be conceived as a quality of the entire activity in which the artifact is used. This article describes a distributed approach to usability, based on activity theory and genre theory. It then illustrates the approach with a four-decade examination of a traffic accident location and analysis system (ALAS). Using the theoretical framework of genre ecologies, the article demonstrates how usability is distributed across the many official and unofficial (ad hoc) genres employed by ALAS users. http://tc.eserver.org/29073.html http://tc.eserver.org/29073.html If you wish to start an undergraduate professional and technical writing program at a small liberal arts college, you will find good arguments for your project in the educational writings of Sir Francis Bacon. Unlike other Renaissance Humanists, Bacon located the New Learning (what we now call the humanities) within the related contexts of scientific discovery and invention and professional training and development. His treatise, The Advancement of Learning, proposes to draw knowledge from and apply knowledge to the natural and social world. Bacon's curricular ideas can benefit emerging PTW programs in the humanities in three ways: They make a convincing apologia for most English departments and writing programs, wed humanistic education to public service, and provide a rich but practical theoretical framework for program development and administration. http://tc.eserver.org/29114.html http://tc.eserver.org/29114.html My article traces the development, chronicles the impact, and explains the essence of Herbert Spencer's "The Philosophy of Style" (1852). Spencer's essay has had a significant influence on stylistics, especially in scientific and technical communication. Although in our generation Spencer's contribution to stylistics is not widely remembered, it ought to be. His single essay on this subject was seminal to modern theories about effective communication, not because it introduced new knowledge but because it was such a rhetorically astute synthesis of stylistic lore, designed to connect traditional rhetorical theory with 19th-century ideas about science, technology, and evolution. It was also influential because it was part of Spencer's grand "synthetic philosophy," a prodigious body of books and essays that made him one of the most prominent thinkers of his time. Spencer's "Philosophy of Style" carried the day, and many following decades, with its description of the human mind as a symbol-processing machine, with its description of cognitive and affective dimensions of communication, and with its scientifically considered distillation of the fundamental components of effective style. We should read Spencer's essay and understand its impact not so much because we expect it to teach us new things about good style, but precisely because: 1) it's at the root of some very important concepts now familiar to us; 2) it synthesizes these concepts so impressively; 3) we can use it heuristically as we continue thinking about style; and 4) it provides a compact, accessible touchstone for exploring--with students, clients, and colleagues--the techniques of effective style for scientific and technical communication. Everything should be made as simple as possible, but not simpler [1, p. 314]. . . . the fewer the words are, provided neither propriety nor perspicuity be violated, the expression is always the more vivid [2, p. 333]. However influential the precepts thus dogmatically expressed, they would be much more influential if reduced to something like scientific ordination. In this as in other cases, conviction is strengthened when we understand the why [3, pp. 2-3]. The psychology of language reception is still very imperfectly understood [4, p. 77]. http://tc.eserver.org/29035.html http://tc.eserver.org/29035.html The foundation for Rome's imperial bureaucracy was laid during the first century B.C., when functional and administrative writing played an increasingly dominant role in the Late Republic. During the First and Second Triumvirates, Roman society, once primarily oral, relied more and more on documentation to get its official business done. By the reign of Augustus, the orator had ceded power to the secretary, usually a slave trained as a scribe or librarian. This cultural and political transformation can be traced in the career of Marcus Tullius Tiro (94 B.C. to 4 A.D.), Cicero's confidant and amanuensis. A freedman credited with the invention of Latin shorthand (the <em>notae Tironianae</em>), Tiro transcribed and edited Cicero's speeches, composed, collected, and eventually published his voluminous correspondence, and organized and managed his archives and library. As his former master s fortune sank with the dying Republic, Tiro s began to rise. After Cicero's assassination, he became the orator's literary executor and biographer. His talents were always in demand under the new bureaucratic regime, and he prospered by producing popular grammars and secretarial manuals. He died a wealthy centenarian and a full Roman citizen. http://tc.eserver.org/29128.html http://tc.eserver.org/29128.html Technical communicators need to select typefaces that match the tone that they intend for a document. Rather than relying on intuition or personal preference, technical communicators can use a research-driven approach to analyze objectively the extent to which a typeface's personality meshes with the intended tone of a document. This study describes how technical communicators can analyze a typeface's uppercase J and its lowercase a, g, e, and n letterforms--letterforms that are dense with anatomical information-- to gauge the extent to which a typeface will contribute a friendly or a professional personality to a document. Technical communicators--both professionals and students--who are armed with this knowledge can move beyond "safe" typefaces like Times New Roman and Helvetica, selecting instead typefaces whose anatomical features generate different kinds of personalities. http://tc.eserver.org/29134.html http://tc.eserver.org/29134.html Electronic mail (email) has rapidly become one of the most prominent communication media, and a substantial amount of information is processed by it in the contemporary workplace. It is well known that digital technology produces a "digital divide." In addition, it is well examined that the digital divide produces cognitive differences (e.g., knowledge gaps) among users. Yet, little is known about affective disparities. In addition, few studies on the digital divide were undertaken in organizational setting. This study considers the human side of the digital divide in an organizational setting and investigates if the digital divide exists in the workplace by examining multiple dimensions of communication satisfaction. The data from 303 university employees indicates that email experience differentiates communication satisfaction with amount of email and email use for equivocal tasks. http://tc.eserver.org/29127.html http://tc.eserver.org/29127.html Many technical documents present information both graphically and verbally. While much is known about the verbal tools of technical professionals, technical graphics have been less fully examined. Here the drawings of a United States patent are examined revealing a system for organizing and presenting visual information that is analogous to commonly-used models for organizing and presenting verbal information. http://tc.eserver.org/29121.html http://tc.eserver.org/29121.html Communication practice can be aided significantly by good communication models. In this article, the author positions models of communication in natural language within a broader perspective sketched by the role of models used in empirical sciences in order to outline the foundational limitations for constructing linguistic/communication models. http://tc.eserver.org/29016.html http://tc.eserver.org/29016.html Two separate studies, conducted among a total sample of 147 adults, explored the communicative effectiveness of imprecise frequency descriptors within the context of direct to consumer prescription drug advertising. Study One used imprecise frequency descriptors to describe level of side effect occurrence and then asked consumers to numerically estimate the frequency of side effect occurrence. A comparison of consumers estimated to actual level of incidence indicated that they are unable to accurately estimate level of side effect occurrence when those levels are described by an imprecise frequency descriptor. Study Two presented consumers with a list of side effects preceded by an imprecise frequency descriptor. Consumers were then asked to estimate the relative likelihood of side effect occurrence. The results indicated that consumers are unable to accurately estimate the relative likelihood of side effect occurrence when a list of side effects are preceded by an imprecise frequency descriptor. The pattern of consumer response across both studies indicates that when imprecise frequency descriptors are used to describe the incidence of side effects within the context of direct to consumer prescription drug advertising, consumers estimate likelihood of side effect occurrence on the basis of an intuitive judgment of the side effect s commonness/severity within the general population. http://tc.eserver.org/29116.html http://tc.eserver.org/29116.html A significant problem in technical communication is persuading the user that the information is accurate, valid, and useful. All too often, technical communicators treat users as members of their own culture. When authors do consider cultural issues, they often focus on matters such as vocabulary, visuals, and organization. Other strategies, however, can be useful in gaining acceptance of technical information in cross-cultural situations. For example, the communication theory of compliance-gaining offers suggestions for how the technical communicators can adapt the text to enhance user acceptance when communicating to members of their own culture as well as when communicating across cultures. Communicators can use promises, threats, demonstrate positive and negative outcomes, extend friendliness, etc., to develop the text. In this article, I will explain several compliance-gaining strategies authors can use, identify rhetorical strategies they can combine with compliance-gaining strategies, show how these strategies can be effective in a cross-cultural environment by comparing the strategies in two sample cultures, and analyze a brief sample. http://tc.eserver.org/29089.html http://tc.eserver.org/29089.html In studies of political communication the use of personal pronouns is often put forward as one of the strategies for influencing sender-receiver relations (e.g., De Fina [1], Haverkate [2], Zupnik [3]). As Rogers and Swales [4] among others have demonstrated, similar techniques can be detected in corporate communication. In this article, the use of French and Dutch personal and possessive pronouns in the first person plural is examined in internal communication documents. The focus is on the link between text types and the use of inclusive, exclusive, or ambiguous we. First the research material is described; then a concise overview of the literary sources is given; finally the results of the research are discussed. It will be demonstrated that managers can exploit personal pronouns strategically and that the use of we is a parameter for identifying text function. http://tc.eserver.org/29030.html http://tc.eserver.org/29030.html The syntactic aspect of semiotic theory, especially its "aesthetic principle," is very influential in document design theories and practices. It has its roots in Burke's and Lessing s gender-related theories of images. Thus, it is laden with ideologies: it embodies our patriarchal attitudes and our iconophobia. Employing the semiotic theory in document design, we are making choices to reinforce the gender-related ideology in Burke's and Lessing's theories. It is time for us to re-conceive the "aesthetic principle" by de-emphasizing it and to adopt the reconciliation approach to design effective documents targeted at various rhetorical situations. http://tc.eserver.org/29060.html http://tc.eserver.org/29060.html E-mail has significantly impacted the way we communicate in business, possibly going so far as to affect the social structure of organizations. One under-explored effect of e-mail is how it impacts communication in smaller organizations. Given the ability of regular face-to-face interaction, is e-mail necessary to boost communication? A report of employee attitudes in one small business did provide an opportunity to observe the impact of e-mail on communications and employee attitudes. As a result, it is suspected that interoffice e-mail may serve to link formal and informal communication channels, particularly in terms of including managers to the informal communications network. http://tc.eserver.org/29029.html http://tc.eserver.org/29029.html This study attempts to show how the purpose of three types of business and technical documents (instructions, annual reports, and sales promotional letters) affects the syntactical and rhetorical choices authors make in writing these documents. While the results of the examination rendered some predictable results, there were some surprises in the absence of many rhetorical schemes in sales promotional letters. Another value of this study is that it provides partial syntactical and rhetorical "fingerprints" of three important documents in business and technical writing to offer students norms they can go by in constructing such documents. http://tc.eserver.org/29048.html http://tc.eserver.org/29048.html The profession of technical communication is in transition. While a few might argue that we are in danger of being swallowed up by large, institutional realignments, it seems more likely that the future workplace (as characterized by Senge, among others) will put communication, culture, and collaboration at the center of work. However, in order for the profession to exploit these opportunities, we must understand the impact of integrated information technology (IT) on organizations. I summarize the interaction of corporate culture, leadership/management, human resources, and advanced networking and web-based applications (more commonly called an Intranet) for the successful integration of new IT products into an established and well-defined organization. Background research for this paper was conducted as part of an Army Summer Faculty Research and Engineering grant. http://tc.eserver.org/29025.html http://tc.eserver.org/29025.html This article examines the communicative categories and linguistic features of university textbook prefaces. The textbook preface is a highly interactive genre, with a double purpose: informative and promotional. The analysis of the genre moves and of their realization reveals that the preface is used by the author both to help the audience use the book and to convince them of the value of the book. This twofold purpose accounts for the most relevant features of prefaces: the frequent use of textual metadiscourse and the pervasive presence of evaluation. The criteria used in the preface to evaluate the textbook are related to the audience s expectations about introductory textbooks: novelty, usefulness, accessibility, comprehensiveness, importance, and interest. http://tc.eserver.org/29155.html http://tc.eserver.org/29155.html This research article investigates new developments in the representation of the intercultural component in textbooks for a service technical writing course. Through textual analysis, using quantitative and qualitative techniques, I report discourse analysis of 15 technical writing textbooks published during 1993-2006. The theoretical and practical elements of intercultural teaching have been expanded in recent years, but this progress is quite slow. This article provides some directions in which the textbooks can be revised. Such an analysis may be of interest to textbook writers and educators. http://tc.eserver.org/29138.html http://tc.eserver.org/29138.html In 2003, the United States exported nearly $720 billion in goods. Businesses that trade in the global market have a legal and ethical duty to make their products reasonably safe, and technical communicators who write the documentation for those products have a legal and ethical duty to protect international consumers by writing adequate instructions. Writing documentation for products that will be distributed internationally requires not only the ability to communicate clearly, but also awareness of the relevant product liability laws, the cultural variables, and the expectations of international audiences. This article first argues that devoting company resources to produce adequate instructions for international users is both practical and ethical, then provides a brief overview of the consumer protection measures that the top U.S. trade partners have implemented, and finally presents guidelines for developing adequate instructions for international audiences. http://tc.eserver.org/29017.html http://tc.eserver.org/29017.html This article discusses a theoretical framework for situating interpretations of textual data collected during research. Based on the reader response theory of Louise Rosenblatt, this framework consists of a continuum representing the range of interpretative assumptions--stances--researchers can bring to their reading of textual data. The continuum is bounded by the two most extreme stances defined by Rosenblatt as efferent, roughly comparable to the stereotypical scientific interpretative tradition, and aesthetic, roughly comparable to the stereotypical humanities interpretative tradition. http://tc.eserver.org/29076.html http://tc.eserver.org/29076.html The connection between language and empiricism is a central issue in technical writing and communication, more so than in other fields. Our field deals with technical and scientific knowledge which is oftentimes very definite and objective, yet there has been increasing recognition over the past few decades that this knowledge is socially constructed and rhetorically negotiated. Debates have ensued over the rhetoricity of technical communication in contrast to its empirical and instrumental aspects. W.V. Quine, one of the most influential American philosophers of the twentieth century, however, rejected the distinction between empirical knowledge and knowledge stemming from language and social negotiation. Understanding technical writing and communication through the lens of Quine's theory ameliorates the tension between instrumental and rhetorical/humanistic views of technical discourse by recognizing the validity of both views and integrating the two. This understanding in turn will facilitate our pedagogical interactions with technical and scientific majors. http://tc.eserver.org/29021.html http://tc.eserver.org/29021.html Some reading researchers and technical communicators assume the efficacy of readability formulas. Reading researchers use such formulas to equalize the reading difficulty of texts used in experiments. Results of an informal Internet survey indicate that some professional writers and editors use readability formulas that are integrated into word-processing software. This article proposes that readability formulas fail to predict text difficulty. The results of an experiment demonstrate that "text difficulty" is a perception of the reader and therefore cannot be objectively calculated by counting syllables, word length, sentence length, and other text characteristics. http://tc.eserver.org/29108.html http://tc.eserver.org/29108.html Is there a difference in the dominant leadership style between technical and non-technical superiors? Which leadership style of superiors will give their subordinates more freedom on the job? By using House's Path-Goal Model [1] in a study involving a survey of subordinates of 100 technical and 100 non-technical companies in Singapore, I found that technical superiors tend to adopt a supportive leadership style, while non-technical superiors adopt a more achievement-oriented one. This manifests in significant differences between the two kinds of superiors in the extent of the leader's position power (formal authority), the degree of autonomy subordinates want, and the extent subordinates control their goal achievements. http://tc.eserver.org/29084.html http://tc.eserver.org/29084.html This article argues that leadership and rhetoric are intimately connected; therefore, rhetoric should include the explicit examination of all aspects of leadership (that is, including but not limited to rhetorical criticism of the speeches and writings of leaders), both as an area of research and an area of pedagogy. This is particularly important when helping students become active members of the citizenry is seen a central goal of what teachers are doing in the English or Communication class. The interconnections between leadership and the concept of the polis, the active assembly of citizens empowered to discuss and make public policy, is useful here, even though the polis may no longer exist in its original form. In particular, leadership through identification with the polis appears to be an approach with great potential. http://tc.eserver.org/29037.html http://tc.eserver.org/29037.html This article reports the results of a survey of thirty-one colleges of veterinary medicine in the United States and Canada to identify common writing, speaking, and reading tasks performed by veterinary medical students and practicing veterinarians. From the twenty-seven colleges that responded (87% response rate), we learned that writing, speaking, and reading tasks are assigned in almost every veterinary medical course and that the communication tasks assigned in veterinary medical courses accord well with the communication tasks expected to be performed by practicing veterinarians. Along with these learning-to-communicate tasks, veterinary medical students are also assigned communicating-to-learn tasks. Unlike many of the writing-to-learn tasks associated with writing-across-the-curriculum programs, communicating-to- learn tasks in veterinary medical courses seem concerned with teaching students to think like veterinary medical practitioners. The emphasis on communication in veterinary medical curricula is probably due to some extent to the emphasis on problem-based learning, a curricular innovation popular in veterinary medical education. Problem-based learning requires that instruction be designed around cases or problems to be solved rather than topics or information to be covered. This merging of research and practice in the education of veterinary medical students may offer lessons for the education of professional practitioners in technical communication. http://tc.eserver.org/29144.html http://tc.eserver.org/29144.html Carolyn Miller's oft-cited "Humanistic Rationale for Technical Writing," published in 1979, tries to give technical communication faculty more cultural capital in English departments controlled by literature professors. Miller replaces a positivistic emphasis in technical communication pedagogy with rhetoric. She shows how technical knowledge is produced by individual activity and social affirmation and not by objective descriptions of sensory impressions. Her "Rationale" is an attempt to change institutional and discursive structures by persuading literature professors that technical communication can have as much distinction in the academy as literature. http://tc.eserver.org/29104.html http://tc.eserver.org/29104.html We employ an array of terms to denote the visual; however, we have not yet agreed on a clear framework for understanding the function and relationship between visual concepts. I propose a literacy approach to the visual so that as educators, researchers, students, and practitioners, we acquire more than skills that rely on changing definitions and technologies but an intellectual faculty that provides the knowledge, understanding, and abilities that the visual affords. Through an analysis of arguments for visual instruction, I present the wayS in which scholars justify their claims about the visual. These arguments uncover the breadth and depth of the visual and contribute to a taxonomy of visual terminology. http://tc.eserver.org/29067.html http://tc.eserver.org/29067.html Elderly people seem to encounter more problems than people from other age groups do, when using consumer electronics products and their accompanying manuals. This may be due to the absence of some kinds of information. In this study the effects of the absence of different information types in instructions on action performance were explored for different age groups. Younger (aged 20-30 y.) and elderly (aged 60-70 y.) participants installed a VCR with the help of the manual, while working aloud. The absence of goal information, consequence information and identification information in the instructions proved to have a negative effect on task performance, especially for the elderly participants. When one of these information types was missing in the instructions, the elderly performed more actions incorrectly than when the information was stated explicitly. http://tc.eserver.org/29042.html http://tc.eserver.org/29042.html Advocates of brain-based learning have argued that instructional methods, to be successful, must be based on an understanding of how the brain processes information. In the past most descriptions of neurocognitive function were largely speculative, relying on theoretical constructions of how we believed the brain to work. Recent advances in functional imaging Positron Emission Tomography and Magnetic Resonance Imaging have, however, opened the brain to empirical study. This article will consider the potential importance of brain study for composition instruction, briefly describe functional imaging techniques, and review the findings of recent brain-mapping studies investigating the neurocognitive systems involved in language function. In short, understanding how language systems are organized in the brain represents the first step in our attempts to create brain-compatible instructional methods in the composition classroom. Following a review of the recent literature, the article will consider the possible implications of this information for pedagogical practice. http://tc.eserver.org/29131.html http://tc.eserver.org/29131.html The propagation and mainstream acceptance of the Internet has become a hot topic addressed in media, business, and scholarly environments. The gender implications of technology are studied in various ways across the disciplines of communications, gender studies, and technology and society. This study overviews and summarizes articles dealing with gender implications of the Internet in journals in these fields. The analysis identified 132 articles during the period of 1995-2003 in 28 publications in which frequencies, trends, and potential gaps were assessed using quantitative and qualitative meta-analysis. Most of the research in this area is being done in technology publications (59.7% of articles). Women's usage of the Internet is the most frequently studied level of participation. Results indicates that the survey method was the most predominant, but various qualitative methods are often employed. Notable themes included those of equal access yet unequal participation, the existence of both negative and positive aspects of the Internet, and the dichotomy of online/offline activities. The purpose of this study was to encourage interest in performing continued research on this topic as women's Internet access meets and exceeds that of men. http://tc.eserver.org/29102.html http://tc.eserver.org/29102.html This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests "sentence combining" as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing. http://tc.eserver.org/29068.html http://tc.eserver.org/29068.html To determine the metaphor that represents cloning, a contemporary scientific revolution, this study examines articles published in Nature, Nature Biotechnology, Science, and Time that describe the cloning of the sheep Dolly. A plethora of figurative language may be garnered from these articles, and this study describes a number of them: metaphor (dead, natural, and technical), simile, hyperbole, personification, irony, cliché, paronomasia, antithesis, metonymy, anthimera, oxymoron, the rhetorical question, and analogy. The significance and relationship to cloning are explicated. The article concludes that the figures do not support a central metaphor. Further research is suggested to determine if the lack of a metaphor is a fluke or a trend in the development of scientific research and what the difference may be between scientific and technical metaphor.