Research Opportunities in the US Patent Record    

Although scarcely explored to date, US patent records provide numerous opportunities for research in technical and scientific communication. This article reviews disciplinary research that taps this rich archive of information, describes ways in which patents act as moral and social barometers to technological change, and provides readers with a brief guide to basic information needed to initiate research using patent records.

Durack, Katherine T. Journal of Business and Technical Communication (2001). Articles>Research>Technology

Rethinking the Idea of Profit in Professional Communication and Cultural Capitalism    

Critical theorists often attack economic capitalists for focusing excessively on profit. But critical theorists are themselves capitalists--cultural capitalists--and they also pursue profit: in the form of publications, promotions, enhanced reputations, tenure, and course releases. Economic capitalists typically use profit for constructive reasons: as a form of audience analysis and as a way to create the wealth that enables other people to work, to have specialized jobs (including professorships), and to raise families. Profit is an integral part of the communication of economic capitalism, and the profit motive helps capitalists create safer products and usable professional communication.

Moore, Patrick. Journal of Business and Technical Communication (2004). Articles>Business Communication

Review of Technical Communication Programs Outside the United States    

This review examines technical communication programs outside the United States and comments on such features as their location in the university structure, links with public relations, the inclusion of internships or practicums, the balance of theory and practice, and typical courses offerings. It also provides a listing (including Web addresses) of a dozen major programs in seven countries. The review concludes that programs abroad share many features and goals with programs in the United States and suggests how international programs can illustrate the value of technical communication in the global marketplace.

Alred, Gerald J. Journal of Business and Technical Communication (2001). Articles>Education>International

Russian Teaching Contracts: An Examination of Cultural Influence and Genre    

Teaching business communication in Russia involves operating in a high-context oral culture where few documents are created. However, this article analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. For historical, political, and economic reasons, less documentation is used in business transactions in Russia than is used in the United States. Subsequently, communication scholars have been afforded little opportunity to analyze Russian business documents. This study uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a more oral, less litigious environment than Western countries like the United States.

Stevens, Betsy. Journal of Business and Technical Communication (1999). Articles>Education>Regional>Russia

Seventeenth-Century Technical and Persuasive Communication: A Case Study of Nicolas-Claude Fabri de Peiresc's Work on a Method of Determining Terrestrial Longitude    

Finding a method to determine terrestrial longitude was critical in the early seventeenth century as countries attempted to establish territorial boundaries. The magistrate and natural philosopher Nicolas-Claude Fabri de Peiresc (1580-1637) spent much of his life working on a solution to this problem. As an early technical communicator, he was concerned with the criteria of acceptable observations, the standardization of materials and methods, and the communication of results. He refined a variety of strategies to obtain these observations and ensure their accuracy. He persuaded missionary priests to make observations throughout the Levant by promising patronage and gifts or stressing practical applications in the solution to the problem of longitude and church calendar reform. Although Peiresc did not resolve the issue of determining longitude, his efforts did provide the basis for work by later astronomers.

Tolbert, Jane T. Journal of Business and Technical Communication (2001). Articles>TC>History

Some Reflections on Explanation in Negative Messages    

Scant research exists about explanation in negative messages. An important cause of this is the lack in extant literature of theory or conceptualization of explanation. This commentary provides two conceptual frameworks for thinking about explanation in negative messages: opportunity cost, from economic theory, and attribution, from marketing theory. Both frameworks help define the situations in which explanations for rejection should be provided to the targets of bad news. When applications are solicited, for instance, opportunity costs incurred by targets of bad news should be offset by senders with an offer to provide explanation. The construct of attribution is adapted here to suggest that senders of negative messages can benefit by supplying reasons for their denial of requests because, in the absence of the reasons, the rejectees will attribute motives and create reasons, thus depriving the senders of their control over the explanation portion of the messages.

Limaye, Mohan R. Journal of Business and Technical Communication (2001). Articles>Rhetoric>Correspondence

Review: Starring the Text: The Place of Rhetoric in Science Studies    

Given Alan G. Gross's substantial contributions to the rhetoric of science, most recently with Joseph E. Harmon and Michael Reidy (2002) in Communicating Science, I looked forward to reading Gross's latest work, Starring the Text: The Place of Rhetoric in Science Studies--until I read the preface. In the preface, Gross notes that Starring the Text is not a new con- tribution but a 'major refiguring' (p. ix) of his earlier work The Rhetoric of Science (1990). Like most readers, I am decidedly less enthusiastic about reading a revision of an older contribution than I am about reading a new contribution.

Paul, Danette. Journal of Business and Technical Communication (2008). Articles>Reviews>Rhetoric>Scientific Communication

Storytelling in a Central Bank: The Role of Narrative in the Creation and Use of Specialized Economic Knowledge    

Drawing on an extended ethnographic study of the textual practices of economists at the Bank of Canada, this article looks at narrative construction as a communal process of corporate knowledge making. Employing theories of narrative, genre, and distributed cognition as a conceptual frame, the article traces three stages in the development of a narrative known in the bank as the monetary policy story. Evolving across a number of written genres, this symbolic representation functions as an important site of intersubjectivity among the institution's economists. In its final form, the narrative serves the bank's executives as a shared cognitive and rhetorical resource for making decisions about monetary policy and communicating these decisions to the Canadian public. This account of knowledge making at the Bank of Canada may be useful as a heuristic for researchers studying the dynamics of discourse in other professional settings.

Smart, Graham. Journal of Business and Technical Communication (1999). Articles>TC>Business Communication

Strength in the Technical Communication Journals and Diversity in the Serials Cited    

More than 1,600 serials from across the disciplines were identified as sources for technical communication scholars. The 99 most frequently cited serials are described. This citation analysis is distinguished from others by the size of the database (25,000+ citations), the 10-year review of articles published in five technical communication journals between 1988 and 1997, the number of serials cited and reviewed, and the focus on technical communication as a discipline. The analysis yielded two observations. First, five technical communication journals have grown in strength as forums for discussions of technical communication. Second, the serials cited illustrate the diversity of resources referred to from business, education, psychology, science, and technology-related sources. As a discipline, technical communication has developed depth and rigor through building the base of its research and theory while integrating the research and theory gathered from a number of disciplines.

Smith, Elizabeth Overman 'Betsy'. Journal of Business and Technical Communication (2000). Articles>Research>TC

Tactics for Building Images of Audience in Organizational Contexts: An Ethnographic Study of Technical Communicators    

Discourse theories frequently emphasize the importance of understanding audience but seldom delve into how writers form conceptions of their audiences, especially in organizations. This study examines computer documentation writers' tactics for conceiving of their audiences. Based on two ethnographic case studies and insights from activity theory, the author describes and evaluates technical communicators' tactics for understanding audiences, constrained and supported by their organizations. She discusses the advantages and limitations of each tactic, looking at how each tactic might answer questions about audience. This research should be useful to technical communication educators as they expand students' options for audience research in nonacademic settings. In addition, the findings of this study can enhance theories about the ways writers create images of their audiences.

Rush Hovde, Marjorie. Journal of Business and Technical Communication (2000). Articles>Rhetoric>Audience Analysis

Taking Cues from the Culture: The Case of Network Earth    

This article explores the design choices for 'Network Earth,' a museum exhibit that introduced the general public to computer networks and related issues. The exhibit was one of three studied in a larger research project to develop a grounded model of design for learning in museums. Network Earth was developed by a team that had neither formal training nor academic credentials usually associated with museum exhibits. Although the design process and some of the general goals were similar to those at other sites studied and in the literature, certain practices differed. The team excluded historical objects, let donors influence content, and used different terminology. These differences appear to be cultural. With a limited affiliation with the occupational culture of museum exhibit design, the Network Earth team made choices that were more consistent with the culture of high technology, the subject of the museum and the industry that provided most of its financial support.

Carliner, Saul. Journal of Business and Technical Communication (2000). Articles>Education>Instructional Design

Teaching Business Communication in Singapore    

What is the primary focus of business communication teachers in classrooms in which English is not the native language of students? Do they concentrate on strategies for improved professional and interpersonal communication skills, or do they direct most attention to purely language issues? These questions have become more important because the number of nonnative English students in business communication classrooms in the United States, the United Kingdom, Australia, and so forth is increasing and because English is becoming more important for business and education in many Asian and African countries. This article outlines some of the language-related problems that occur when teaching nonnative speakers business communication and calls for a drive to address the issue of acceptable language usage in this context.

Goby, Valerie Priscilla. Journal of Business and Technical Communication (1999). Articles>Education>Business Communication>Asia

Teaching Intracultural and Intercultural Communication: A Critique and Suggested Method    

Within an increasingly global marketplace, discussions of intercultural communication are important in business and technical communication classrooms. Although many business and technical communication textbooks integrate discussions of intercultural communication, they do not go far enough in engaging the complicated nature of this issue. This article summarizes recent literature about the importance of paying attention to intercultural communication and analyzes the productive approaches in popular business and technical communication textbooks. It presents five challenges for business and technical communication teachers to consider and includes teaching modules that address these challenges. Although the article focuses on classroom practice, such intercultural explorations are also of value to authors of business and technical communication textbooks, who might consider integrating modules such as these into their textbooks.

DeVoss, Danielle, Julia Jaskin and Dawn Hayden. Journal of Business and Technical Communication (2002). Articles>Education>International

Technical Communication and Late Capitalism: Considering a Postmodern Technical Communication Pedagogy    

This article proposes a postmodern reconceptualization of technical communication pedagogy to make student and professional agency a major concern, especially because technical communicators must compete in a global economy that rewards flexibility and penalizes inflexibility. Postmodern mapping metaphors and Robert Reich's methodology for training 'symbolic-analytic' workers are used to suggest ways in which a postmodern approach to technical communication could be taught.

Wilson, Greg. Journal of Business and Technical Communication (2001). Articles>TC>Education

Technical Communication Instruction in Engineering Schools: A Survey of Top-Ranked U.S. and Canadian Programs    

This survey of 73 top-ranked U.S. and Canadian engineering schools examines initiatives that engineering schools are taking to improve communication instruction for their students. The survey reveals that 50% of the U.S. schools and 80% of the Canadian schools require a course in technical communication. About 33% of the schools utilize some form of integrated communication instruction, and another 33% offer elective courses in communication. Just 10 schools have created engineering communication centers to provide additional individualized coaching and feedback for their students. The most comprehensive preparation that engineering schools provide is a communication-across-the-curriculum approach that combines these instructional methods to offer concentrated instruction, continual practice, situated learning, and individualized feedback.

Reave, Laura. Journal of Business and Technical Communication (2004). Articles>Education>TC>Engineering

Theorizing Structure and Agency in Workplace Writing: An Ethnomethodological Approach    

This article proposes ethnomethodology as a theoretical approach for resolving the structure-agency binary and for treating the activities of writers in organizations as simultaneously embedded in and constitutive of organizational context. Structure is defined asthose elements of social circumstances that writers orient to as relevant to their immediatewriting task. In orienting to these elements, writers reproduce them as external andconstraining social facts. The value of ethnomethodology is illustrated with data from astudy examining the social practices that surrounded the writing of an evaluation reportby two managers in an educational institution.

Schneider, Barbara. Journal of Business and Technical Communication (2002). Articles>Workplace>Writing

This Is Too Formal for Us: A Case Study of Variation in the Written Products of a Multinational Consortium    

This article reports a case study of three multinational companies that work together in a consortium, focusing on intercompany and intracompany variation in writing products and processes. The authors discuss variation in two genres: meeting minutes and internal memos. Adopting a social constructionist, communities of practice (CofP) approach, they argue that the companies form overarching constellations of CofP. Although the participants broadly work with the same genres of written documents, the form of these documents varies according to the local context, audience, and purpose. The authors discuss the implications of their findings, with particular reference to the difficulty writers face when they make the transition from writing for one community of practice to writing for another.

Angouri, Jo and Nigel Harwood. Journal of Business and Technical Communication (2008). Articles>Business Communication>Collaboration

Toward a Feminist Rhetoric of Technology    

This article extends current thinking about the rhetoric of technology by making a preliminary inquiry into what a feminist rhetoric of technology might look like. On the basis of feminist critiques of technology in various disciplines, the author suggests three ways in which feminist approaches to building a rhetoric of technology might differ from current nonfeminist approaches to this task. First, feminist scholars should adopt a more expansive definition of technology than that which informs current rhetoric of technology research. Second, feminist scholars should ask different research questions than those being asked by current rhetoric-of-technology researchers. Third, feminist scholars should move beyond the design and development phases of technology, which most of the current research on the rhetoric of technology emphasizes.

Koerber, Amy. Journal of Business and Technical Communication (1999). Articles>Rhetoric>Technology>Gender

Toward a Unified Social Theory of Genre Learning    

This article discusses the development of a unified social theory of genre learning based on the integration of rhetorical genre studies, activity theory, and the situated learning perspective. The article proposes that these three theoretical perspectives are compatible and complementary, and it illustrates applications of a unified framework to a study of genre learning by novice engineers. The author draws examples from a longitudinal qualitative study of a group of novice engineers who developed their professional genre knowledge through both academic and workplace experiences. These examples illustrate the effectiveness of the proposed framework for the study of professional genre learning.

Artemeva, Natasha. Journal of Business and Technical Communication (2008). Articles>Rhetoric>Engineering>Genre

Toward Integrating Our Research Scope: A Sociocultural Field Methodology    

Technical communicators have recently become interested in user-centered design (UCD) for designing and evaluating technical genres. Yet, a critical examination of the field methods of UCD suggests that they suffer from unintegrated scope: an undesirably limiting focus on a particular level of scope (either the macroscopic level of human activity or the mesoscopic level of goal-directed action) in their theoretical underpinnings and data collection and analysis. This focus is often paired with the assumption that this particular level of scope causally affects what happens at the other levels. Both the focus and the assumption are at odds with sociocultural theories of human activity. This article lays out the problem of unintegrated scope and examines it through critical analyses of two field methods used in UCD research. It concludes by proposing an integrated-scope research methodology for UCD research, with roots in both sociocultural theory and the central issues of technical communication.

Spinuzzi, Clay. Journal of Business and Technical Communication (2001). Articles>Usability>Methods>User Centered Design

Typographical Design, Modernist Aesthetics, and Professional Communication    

The technology of in-house publishing is radically shifting the responsibility for document design from the graphic specialist to the individual writer. To apply the new technology, professional communicators need to understand the principles underpinning typographical design and their origin in the functionalist aesthetics of modernism, particularly as articulated by the Bauhaus. While some of the key concepts of modernism--strict economy, universal objectivity, intuitive perception, and the unity of form and purpose--are well-suited to business and technical documents, these concepts are bound to an historical and intellectual milieu. By understanding the influence of modernism on typographical design, professional communicators equipped with the new technology can adapt design principles to the rhetorical context of specific documents.

Kostelnick, Charles. Journal of Business and Technical Communication (1990). Design>Typography>Graphic Design>Visual Rhetoric

Usability Instruction in Technical Communication Programs: New Directions in Curriculum Development    

Although usability testing and research have become critical tasks for technical communicators in the workplace, little discussion in technical communication focuses on teaching usability in technical communication programs. This article asserts that technical communication programs are particularly well positioned to adopt usability testing and research in their curricula because of inherent connections between usability and technical communication, such as their mutual emphases on audience analysis, technology, and information design. Approaches to implementation of usability courses at three universities are described, and the authors share suggestions for adopting usability in the areas of curriculum, equipment, and facilities needed for conducting usability.

Kastman Breuch, Lee-Ann M., Mark Zachry and Clay Spinuzzi. Journal of Business and Technical Communication (2001). Articles>Education>Usability

Using Customer Data to Drive Documentation Design Decisions    

This article shows how user-centered design can be applied to documentation and reports the results of a two-year contextual design study. The article (1) demonstrates how contextualdesign can be applied to information and (2) reports some of the study's results,outlining key insights gleaned about users. The study found that users vary widely intheir information needs and preferences. Users employ a variety of learning strategies inlearning new software and in overcoming problems encountered within applications.Documentation can better meet variances in learning styles and user preferences whentightly integrated into applications, accessible in the user's own language. Additionally,documentation is most beneficial when several assistance options exist for users tochoose among, varying according to context, task, and user need. Finally, the article discussesthe constraints that affect the implementation of design ideas and explores implicationsfor practice and additional research.

Smart, Karl L. and Matthew E. Whiting. Journal of Business and Technical Communication (2002). Articles>Documentation>User Centered Design

Using Interactive Television to Teach Professional Communicators: Overcoming Perceptions and Negotiating First Impressions    

As an educational medium, interactive television (ITV) is shaped by perceptions that all participants bring into the ITV classroom. Many articles, handbooks, and other support material already deal with standard operating advice for leading courses using ITV; here, the authors focus on the physical and mental spaces produced by ITV and explore the expectations created by the presence of such technological artifacts as television screens, microphones, and lighting banks. They explain the roles that teachers and students may assume in the ITV classroom and discuss how lack of familiarity with the technology's purpose and potential tends to reify those roles and the interactions they proscribe. Finally, they offer suggestions for responding to these issues by concentrating on students' crucial first impressions with the technology–impressions that instructors can help negotiate so they and their students can engage in pedagogically sound, educationally rich interactions in the ITV classroom.

Racine, Sam J. and Denise Dilworth. Journal of Business and Technical Communication (2000). Articles>Education>Multimedia

Virtual Reality, Combat, and Communication    

A brief examination of the evolution of virtual reality devices illustrates how the development of this new medium is influenced not only by emerging technologies but also by marketing pressures. In a situation parallel to that of the earliest computers, both military and game applications seem to be the driving forces in virtual reality development. Understanding these influences may help us prepare for the role of technical communicators in building virtual reality applications for education and industry and aid us in predicting and influencing both the technology and the ways we prepare communicators for the future.

Thrush, Emily A. and Michael Bodary. Journal of Business and Technical Communication (2000). Articles>Technology