JBC

Economic Crises and Financial Disasters: The Role of Business Communication

In the wake of global economic crisis, some of those responsible were summoned to testify under oath before Congressional committees to explain to the public what went wrong. What they said opened a window onto the thought processes and communication abilities of major business leaders. Many of them denied responsibility, failed to explain what occurred, and undermined their own credibility; as a result they were pilloried by Congress and the media. But how are these people connected to those of us who teach and do research in business communication? Unfortunately, these are our alumni, our former students.

Obfuscating the Obvious: Miscommunication Issues in the Interpretation of Common Terms

We communicate via many forms every day. When what we say or write is misunderstood, the fault may lie with either party. One source of miscommunication is the different meaning people place on commonly used words and phrases. In this article, the authors report preliminary results from a study on such miscommunication and lay out an agenda for research on improving business communication based on the Integrative Model of Levels of Analysis of 'Miscommunication,' developed by Coupland, Wiemann, and Giles.

Performing Sustainable Development Through Eco-Collaboration: The Ricelands Habitat Partnership

In this article, the authors demonstrate this point through a genealogy and textual analysis of the Ricelands Habitat Partnership (RHP), an eco-collaboration between the rice industry and environmental advocates in California's Sacramento Valley. Articulated here as a story of enemies becoming friends, the RHP gives life to a vision of more (if not perfectly) sustainable agriculture, where sustaining business and the natural environment can go hand in hand. The authors argue that sustainable development (like democracy or other abstract concepts) becomes 'real' for businesses and for society at large through local enactment.

The Role of Leader Motivating Language in Employee Absenteeism

This study investigates the relationship between strategic leader language (as embodied in Motivating Language Theory) and employee absenteeism. With a structural equation model, two perspectives were measured for the impact of leader spoken language: employee attitudes toward absenteeism and actual attendance. Results suggest that leader language does in fact have a positive, significant relationship with work attendance through the mediation effect of worker attendance attitude.

Who We Are and What We Do, 2008

A recent survey of some Association for Business Communication members highlights changes in the organization's focus over the past 40 years. Members continue to highly value pedagogical relevance, but the Association for Business Communication clearly attracts research-active academics, suggesting potential directions for the organization.

A Descriptive Account of the Investor Relations Profession: A National Study

Despite being a practice of vital importance for corporations, investor relations commands little attention in scholarly research. The studies of investor relations from a strategic communication standpoint are almost nonexistent in the United States. At the same time, investor relations today is undergoing a major shift from financial reporting to building and maintaining relationships with shareholders. The article reviews literature to define the current body of knowledge and state of research in investor relations. Then, the article reports on a survey of Fortune 500 companies to identify major investor relations practices at corporations: investor relations activities, their target audiences, their place in organizational structure, the education of investor relations officers, and what problems investor relations officers face.

Exit, Voice, and Sensemaking Following Psychological Contract Violations: Women's Responses to Career Advancement Barriers

Much of the theory guiding career development research is grounded in studies of men's careers in professional positions. In addition to largely ignoring the career experiences of women, the career literature pays little attention to overcoming barriers to career advancement in organizations—a challenge many women and men both face over the course of their career development. Using survey data, analyses of in-depth interviews, and a focus group discussion with female executives in the high-tech industry, this study finds variations of three responses: exit, voice, and rationalizing to remain are used by women in response to career barriers. These responses form the foundation of a career barrier sensemaking and response framework presented in the study. Findings indicate that perceived organizational sanctioning of career barriers and the organization's commitment to the career advancement of other women also influence participants' responses to barriers and their strategies for sensemaking, respectively.

Time to Socialize: Organizational Socialization Structures and Temporality

Organizational socialization is a communicative practice that affects and is affected by organizational temporality. The relationship between organizational socialization practices and organizational temporality is empirically explored through a questionnaire focusing on Ballard and Seibold's temporality dimensions and measures emphasizing structural dimensions of socialization tactics. Findings indicate that the perception of time as scarce is related to organizational members' development of formal structures that promote socialization of newcomers. Further, findings suggest that organizational members holding a future temporal focus may engage in the development of formal socialization structures that provide social support for newcomers and help newcomers predict their career path within the organization.

The Central Role of Communication in Developing Trust and Its Effect On Employee Involvement

Communication plays an important role in the development of trust within an organization. While a number of researchers have studied the relationship of trust and communication, little is known about the specific linkages among quality of information, quantity of information, openness, trust, and outcomes such as employee involvement. This study tests these relationships using communication audit data from 218 employees in the oil industry. Using mediation analysis and structural equation modeling, we found that quality of information predicted trust of one's coworkers and supervisors while adequacy of information predicted one's trust of top management. Trust of coworkers, supervisors, and top management influenced perceptions of organizational openness, which in turn influenced employees' ratings of their own level of involvement in the organization's goals. This study suggests that the relationship between communication and trust is complex, and that simple strategies focusing on either quality or quantity of information may be ineffective for dealing with all members in an organization.

CEOs' Hybrid Speeches: Business Communication Staples

Closely examining a number of contemporary speeches given by CEOs, this study highlights differentiating features of two business speech genres that together account for a large number of corporate speeches. These genres, which are exemplified by speeches given at events such as industry conferences or company ceremonies, are unlike other business speech genres in that they pursue two main communication ends at once. They take on an assignment set by the speaking occasion while simultaneously pursuing the speaker's commercial objective. CEO speakers construct the hybrid speeches of these two genres by drawing on and modifying single-purpose speech types regularly used today both in business and in other sectors. Recognizing the dual communication purpose of hybrid speeches is critical for understanding their unusual structures and for developing appropriate standards to evaluate them.

A Content Analysis Investigating Relationships Between Communication and Business Continuity Planning

This study provides an exploratory content analysis of business continuity planning (BCP) literature. The researchers systematically sampled multiple databases and codified artifacts using a set of variables developed by the research team. Based on the analysis, arguments are presented concerning the nature of BCP, the state of the BCP literature, and the nature of the conversations taking place in regard to BCP among academics, government/legal institutions, the media, and trade industries. Finally, the researchers demonstrate gaps in the current knowledge on BCP and suggest future directions for applied and theoretical research.

The Importance of "Niche" Journals To New Business-Communication Academics— and To All of Us

This commentary, extending one published in 2007, reports on a study of publishing advice being given to new academics in business communication. The findings suggest that 'niche' journals such as the Journal of Business Communication are very important to these academics' professional advancement and are, in general, well regarded in the respondents' host departments. Such journals are essential to the scholarly conversation in specialty areas that are not well served by bigger, mainstream journals.

Breaking the Chain of Command: Making Sense of Employee Circumvention

This study explores how employees accounted for their engagement in circumvention (i.e., dissenting by going around or above one's supervisor). Employees completed a survey instrument in which they provided a dissent account detailing a time when they chose to practice circumvention. Results indicated that employees accounted for circumvention through supervisor inaction, supervisor performance, and supervisor indiscretion. In addition, findings revealed how employees framed circumvention in ways that enhanced the severity and principled nature of the issues about which they chose to dissent.

Interpretative Management in Business Meetings

Middle managers interpret experiences and observations of employees and relate them to organizational contexts, practices, and strategies. By analyzing authentic verbal communication between middle managers and employees, this article will draw five conclusions about how interpretational work support organizational goals and values: 1. Middle managers and employees collaborate in interpreting tasks in relation to organizational context; 2. This interpretative work is based on language acquisition: learning the vocabulary of the organization; 3. The managers articulate the process, explicitly defining reality and influencing language use; 4. Employees show expectation of having their experiences interpreted by managers; 5. Employees may challenge managers with competing interpretations. This article will contribute to the study of leadership communication by combining organization communication theory and conversation analytic methodology. The article shows important ways in which middle managers "do leadership": by contextualizing employee actions and bringing employee perceptions in accordance with executive-level perceptions of organizational practices.

Same Token, Different Actions

Using a conversation analytic approach, this article presents a systematic analysis of the interactional use of the particle ok in the institutional setting of German business meetings. Through an examination of talk-in-interaction with a thorough description of relevant embodied actions, the author analyzes how meeting participants co-construct social roles by employing different uses of free-standing ok. More specifically, the author focuses on two different uses of free-standing ok in business meetings: ok with averted eye gaze and ok with maintained eye gaze. The author addresses the question of how the chairperson uses free-standing ok to accomplish different actions and to perform "doing-being-facilitator." By describing where the chairperson looks while producing ok, I also discuss how the chair manages both the coordination of face-to-face interaction and the practical task of facilitating the progress of a meeting.

"So What Shall We Talk About": Openings and Closings in Chat-Based Virtual Meetings

Using the framework of conversation analysis, the author examines the structure of interaction in computer-mediated team meetings, focusing on the openings and closings of the team's four virtual meetings. The author describes how the medium, quasisynchronous chat (QSC), disrupts the temporal flow of conversation and makes beginning and ending these informally structured meetings difficult. The author finds that the team, as a result, evolved a two-stage process for both opening and closing the meetings, which allowed them to make consistent use of certain linguistic and conversational devices to mark possible transition points for openings and closings. The author discusses how these virtual meetings compare to face-to-face interactions and some possible implications for the use of QSC for virtual team meetings.

Staging a Team Performance

Drawing on insights from Goffman's dramaturgical approach to interaction, this article demonstrates how meetings are team performances routinely concerned with sustaining or challenging interpretations of power relations. The data for this article were collected at a British embassy, relying on participant observation, audio recordings of weekly gatherings of Heads of Section, and interviews with the people that attended the meeting. The analysis focuses on the double role behavior of the Ambassador as the director and central player of a team performance and the conflicting ideologies these shifting roles entail.

Beyond Taxonomies of Influence: "Doing" Influence and Making Decisions in Management Team Meetings

Studies of influence in organizational settings have tended to concentrate on defining categories of influence based on self-reports and questionnaires. This has tended to decontextualize and generalize the findings and therefore overlooks the inevitably temporally and locally situated nature of all social activity. Using conversation analysis as a methodology and videotaped data of naturally occurring talk, this article seeks to go beyond such taxonomies of influence. More specifically, this article seeks to provide a fine-grained analysis of how subordinates, as well as superiors, can influence decision-making episodes of talk. It is also argued that the results of such research can be fed back into practice and ultimately can be of help in allowing better decision-making practices.

Emotions in Organizations: Joint Laughter in Workplace Meetings

Humor and laughter are emotion-involving activities that can be jointly constructed in interaction. This article analyzes instances of joint laughter in leader-member meetings where laughter may or may not be associated with humor. The method applied is conversation analysis in which the focus lies on laughter's role in the microlevel organization of interaction. The results show that the instances of laughter do not occur in accidental locations but are clearly connected to specific activities. First, humor and laughter can be strategically used by team leaders to create collegiality and a good working atmosphere in their teams. Second, laughing together is connected to closing down a topic or a phase in a meeting in a way that displays mutual understanding. Third, shared laughter initiated by team members appears to be a resource that can be used to reduce tension in challenging situations such as the accomplishment of difficult tasks or the treatment of delicate topics. Finally, laughing together can be used to do remedial work in problematic or conflicting situations. Ultimately, joint laughter appears to be a resource that can be used to improve the task performance and, through this, the achievement of the goals of the organization.

Recontextualizing Writing

What roles does writing play in larger communications also involving physically discrete but related texts of other media? How may the properties of what we normally consider writing be modified in such communications? The intermedial context of much workplace writing has been largely overlooked. This study of an insurance company's communication department describes how (a) three written products served as parts of larger messages in multiple media campaigns, (b) an attempt to combine composing processes for print and video failed, and (c) conflicting generic and stylistic properties of other media caused an intermedial graft to fail. The author's study shows that in the right circumstances, a multiple media "overtext" can override some of the rules that govern what and how one communicates in an individual medium. When a written text is involved, its nature may change as it forms symbiotic relationships with texts of other media.

Collective Form: An Exploration of Large-Group Writing 1998 (Outstanding Researcher Lecture)

Whether a collective mind forms in large-group writing in the workplace is the focus of this article originally given as the 1998 ABC Outstanding Researcher Lec ture. This article is based on a five-year ethnographic study that describes and analyzes a three-month group writing process that created a computer service-level agreement, involving a 20-person cross-functional core more than 100 other collab orators at a major corporation. The article discusses "collective form" in two senses: First, a document's evolving form or superstructure produced a collective schema that allowed the group through a process of equilibration (Piaget, 1981) to adapt outsider boilerplate into a more situated general model and then into a sit uated document. Second, architectural forms motivated and molded group activity in several ways. To combat group apathy, the leaders appropriated an in-demand meeting room for the project, positioning the project as high-status in the center of the workflow. Group leaders prominently displayed a task completion check-off chart that, in a downsizing environment, helped both to coordinate group activity and to encourage completion.

Changing Uses of Technology: Crisis Communication Responses in a Faculty Strike

This case study of a faculty strike examines the crisis response strategies of a university and its faculty union and the changing uses of technology to communicate to key stakeholders. An analysis of the types of crisis response strategies reveals that both the university and the faculty union used defensive and ingratiation strategies to build their cases and protect their reputations. The university also used denial to argue that the strike was not disrupting operations. The university and the union both relied on e-mails, Web sites, and press releases to update their constituencies. The difference was that for the union in particular, technology both expanded the options for sending information and accelerated the flow of information when conditions changed. The case study illustrates that technology has diminished an organization's control of crisis communication by opening numerous communication channels for others to use to explain their positions and build support.

Considering Bias in Government Audit Reports: Factors That Influence the Judgments of Internal Government Auditors

Government auditors collect data and assess, via written reports, the operations of a government; however, little is known about what can affect and govern their representations of those operations. This analysis examines research studies about author bias and government audit manuals in order to understand how government auditors' neutrality is threatened. While bias may be an overt function of preferential or prejudicial thoughts, most sources of bias that influence auditors derive from less explicit sources including prior expectations, media coverage, nondiagnostic information, and other significantly less direct channels. To determine how government guidelines address this issue for their auditors, the principle audit manuals for Canada and the United States were reviewed for their references to bias, impartiality, and objectivity. Neither manual provides a significant amount of guidance to assist auditors in addressing the problems of bias in data collection, interpretation, and representation. If bias is to be reduced in audit reports, more must be done.

Corporate Social Responsibility Reporting in South Africa: A Descriptive and Comparative Analysis

In this article, the authors compare the corporate social responsibility reporting (CSRR) of companies" environment, human relations, community, human rights, and diversity dimensions"in the emerging market economy of South Africa with that of companies in the leading economies represented by the Fortune Global 100. The descriptive analysis extends earlier empirical work on the CSRR of emerging market economies, and the impact of culture on CSRR, by examining annual report data from the top 100 companies listed on the Johannesburg Stock Index and the Fortune Global 100. Generally, the frequency and level of CSRR in South African companies was significantly higher than that of the Fortune Global 100, which indicates a greater willingness to convey social responsibility in their disclosure practices. This lends credence to the notion that emerging market economies may be more receptive to stakeholder concerns and social responsibility than peer institutions in leading economies.

How Academic Organizational Systems and Culture Undermine Scholarship and Quality Research: A Response to Ron Dulek

I now believe that the architects of a university's systems have extraordinary power and leverage to shape academic life in ways faculty often are only dimly aware of. Finally, we can help change the talk or narrative in our organizations about publications and reshape it to discussions about rewarding a blend of scholarship, research, publication, teaching, and service. Changing organizational talk is extremely difficult. Determining leverage points or openings for new language is hard to determine. Also, it's a challenge to determine ways to make that different language contagious, to make it stick. But I believe the challenge is worth pursuing, and it's work we should be good at. As Malcolm Gladwell (2000) points out in The Tipping Point, new language can be contagious, small actions can have big effects, and change can occur fast. In fact, if I were to step back into my Arcadian world of innocence where truth and beauty reigned, I might even believe that our colleagues and even our academic administrators have grown tired of the research bean-counting game and would welcome a new language, a different conversation, and a more growth-inducing set of values about the work we do.

Toward a Taxonomy of Corporate Reporting Strategies

Studies of corporate reporting that focus on information disclosure do so primarily from a mandatory, financial perspective owing the decision to the rationality of corporate actors. Yet, social and environmental disclosures"often reported voluntarily"are increasing in importance because of their impact on a firm's performance and perceived value. Likewise, disclosure decisions are made based on managerial choice, often being communicated for a specific strategic purpose. The aim of this article is to illuminate the importance of voluntary disclosures as an aspect of corporate reporting and to integrate the deterministic and behavioral elements of disclosure decisions. A taxonomy of the disclosure process, activities, tasks, forms, types, and strategies is provided to add to our understanding of the additive and corrective nature of proactively disclosing information either to provide context to existing disclosures or to use information in a preventive manner.

Annual Report Graphic Use: A Review of the Literature

Corporate annual reports typically include a narrative section and a financial section. The narrative section is not scrutinized by auditors as the financial section is, yet many readers rely heavily on its graphs to estimate the firm's financial situation. However, the graphs often misrepresent the financial data. To better understand annual report graphs' important role, this article examines more than 25 years of literature related to these four areas: (a) the ways financial graphs are prepared, used, and misinterpreted; (b) differences by country; (c) regulatory influences for accountants; and (d) the parts formatting and media selection decisions play in communication interpretation and persuasion. Across the literature, the author notes consensus that annual report graphs are widely used in many countries and that there is rampant disregard for the guidelines for their accurate, non-misleading presentation. The article concludes with seven proposed directions for future research.

Corporate Risk Reporting: A Content Analysis of Narrative Risk Disclosures in Prospectuses

This study examines whether companies report risk-relevant information to prospective investors. While corporate risk communication is important for the well-functioning of capital markets, our current understanding of risk reporting practices is limited. The sample consists of Dutch companies raising capital on the Amsterdam Stock Exchange in the late 1990s. In this setting, companies had much discretion in writing the risk section of the prospectus. After a detailed content analysis of the risk sections, the author demonstrates that a measure of risk extracted from these texts successfully predicts the volatility of companies' future stock prices, the sensitivity of future stock prices to market-wide fluctuations, as well as severe declines in future stock prices. Overall, these results support the view that prospectuses of Dutch companies provide adequate information about material investment risks.

Investigating Presentational Change in U.K. Annual Reports

This article examines structural and format changes in annual reports of U.K. listed companies from 1965 to 2004 with a particular focus on graph use. The article compares a new sample of 2004 annual reports with preexisting samples by Lee and by Beattie and Jones. Lee's identified trends continue. There has been a sharp increase in page length, voluntary information, and narrative information, particularly among large listed companies. A detailed analysis of voluntary disclosure indicates changes in the incidence and pattern of generic sections. Graph usage is now universal. However, key financial graph use has slightly declined, replaced by graphs depicting other operating issues. Impression management through selectivity, graphical measurement distortion, and manipulation of the length of time series graphed are common. Overall, annual reports continue to exhibit many features of public relations documents rather than financially driven, statutory documents, and the analysis of graph usage suggests a need for policy guidelines to protect users.

The Mission Statement: A Corporate Reporting Tool With a Past, Present, and Future

This article discusses a comprehensive study of the mission statements of Fortune 1000 higher-performing and lower-performing firms to assess the current state of the mission statement. After content analysis of these firms' mission statements, the components included for these two groups of firms were compared. The higher-performing firms included eight of the nine recommended components more often than did the lower-performing firms, and the differences were significant for three of those components. Also, using textual analysis methods, this study identified strategies employed by these firms to create a strong identity--or internal ethos--and image--or external ethos. The two groups used somewhat similar strategies for building corporate identities and images but differed in the values they emphasized and the goodwill recipients they targeted.

The Economics of Attention: Style and Substance in the Age of Information, by Richard A. Lanham

This is a clever, witty, and engaging--if at times frustrating--book. The central thesis is that in our information age, made possible by digital technology, the scarce commodity to be allocated (and thus a matter of economics) is not 'stuff,' broadly defined as what you can kick or the information based on such stuff (also, stuff). We're drowning in stuff. Instead, it's attention that's scarce, and allocating attention is a matter of style, of rhetoric.

The Indian Call Center Experience: A Case Study in Changing Discourses of Identity, Identification, and Career in a Global Context

This study examines the processes by which workers in a particular Indian call center located in Kolkata expanded on, negotiated, and chose among an array of possible, especially new, identities and identifications and the ways that these choices affected changing social discourses. Our case study depicted a workplace that was simultaneously casual and urgent, temporal and spatially free and constrained, situated in both Indian and U.S. cultures, and oriented toward business and night-club ambiances. Within this particular workplace, call center employees (re)constructed and negotiated among an array of discourses that bracketed opportunities for particular identities and identifications. Through these negotiation processes, they (a) engaged in strategic identity(ies) invocations and (b) reframed work, career, and family discourses and practices.

The Link Between Leadership Style, Communicator Competence, and Employee Satisfaction

The current study examined the influence of supervisor communicator competence and leadership style on employee job and communication satisfaction. Participants were 220 individuals (116 men and 104 women) working full-time for a variety of companies in the Midwest. The findings indicated a strong relationship between supervisors' communicator competence and their task and relational leadership styles, with supervisor communicator competence being a stronger predictor of employee job and communication satisfaction. More specifically, the findings indicated that supervisor communicator competence accounted for 68% of the variance in subordinate communication satisfaction and nearly 18% of the variance in subordinate job satisfaction. More important, these findings provide an association between communication, leadership, and employee job and communication satisfaction.

Signaling Corporate Strategy in IPO Communication: A Study of Biotechnology IPOs on the NASDAQ

A clear corporate strategy communication can be a signal to financial analysts and public investors at the time of an initial public offering (IPO). This study examines IPO prospectuses of 57 biotechnology firms listed on the NASDAQ between 1997 and 2002. Using regression analysis, this article shows that the clarity, intensity, and consistency of the corporate strategy signal are not strong enough to affect the 1st-day initial returns. However, consistent communication of a prospector strategy negatively impacts 30-day initial returns, whereas consistent communication of a defender strategy positively impacts 30-day initial returns.

A Systematic Approach to Visual Language in Business Communication

Although business communication relies heavily on the visual, current approaches to graphics and text design are prescriptive and unsystematic. A 12-cell schema of visual coding modes and levels provides a model for describing and evaluating business documents as flexible systems of visual language. Emphasizing clarity and objectivity, the 'information design' movement has generated guidelines for creating functional visual displays. However, visual language in business communication is seldom rhetorically 'neutral' and requires adaptation to the contextual variables of each document, a goal the writer can achieve by com bining visual and verbal planning in the same holistic process.

Teaching Ethics Isn't Enough: The Challenge of Being Ethical Teachers

Rather than acting on less examined beliefs, I am personally comfortable acting on ethics that have been burnished by repeated polishing from my colleagues, community, and profession. Let us use our professional conferences and journals to further that conversation.

Beautiful Evidence

Beautiful Evidence is Edward Tufte's fourth and latest book and both follows and diverges from the directions established with The Visual Display of Quantitative Information (Tufte, 1983), Envisioning Information (Tufte, 1990), and Visual Explanations (Tufte, 1997). Visual Display examined pictures of numbers, Envisioning explored pictures of nouns, and Visual Explanations addressed pictures of verbs. Beautiful Evidence foregoes the 'pictures of' approach and instead establishes the role of evidence as the foundation of reasoning. In some ways, this latest book might have been better positioned as the first book because of its efforts to explain interplays of understanding and reasoning.

Genre Patterns in Language-Based Communication Zones

This article modifies and elaborates the language-based communication zones model. The authors distinguish between potential zones and activated zones, add MegaZone Two and MegaZone Three to the model, define language competency more completely and precisely, and identify three types of genre patterns (i.e., professional genre, commercial genre, and relational genre). Concentrating on the language patterns in the direct channels of language-based communication zones, they focus on determining the language competencies required to communicate directly in different communication situations and about different communication tasks. Professional, commercial, and relational genre patterns in Zone One, MegaZone Two, and MegaZone Three are identified and described. Research-based examples are included to illustrate the genre patterns.

A Hegemonic Model of Crisis Communication: Truthfulness and Repercussions for Free Speech in Kasky v. Nike

This study utilizes the hegemonic model of crisis communication to critically analyze the ideological implications of Nike's sweatshop labor crisis that culminated in the Kasky v. Nike court case. This groundbreaking case merits further examination and, informed by Gramsci's notion of hegemony, reveals the underlying ideological struggle present in the Nike crisis: a struggle for voice, power, and free corporate speech. Activist voices opposing sweatshops, Nike's defenses, and eventually, the legal decisions of the U.S. court system constituted competing voices in these ideological struggles over what is acceptable or right corporate behavior. This hegemonic struggle influenced standards for international labor, public relations efforts that misrepresent facts, and consideration of corporate public relations as free or commercial speech. This hegemonic model of crisis communication, unlike previous theories, recognizes the dynamic struggle between voices with various levels of power and the important ideological implications resulting from competing voices in crisis communication.

The Impact of Perceptions of Journal Quality on Business and Management Communication Academics

This commentary describes and critiques criteria that, according to results from an Association for Business Communication (ABC) member survey, are having an impact on quality judgments about our journals. ABC members rank the Journal of Business Communication and Business Communication Quarterly as top research and pedagogical journals in business/management communication, a finding corroborated by a larger study of academics in business and technical communication. However, the growing importance of citation counts and journal rankings currently disadvantages our journals, presenting us with professional obligations and personal dilemmas in relation to them. The authors' purpose is to raise awareness of the various determinants of perceptions of journal quality, to explore the communal views of ABC members on this issue, and to seek ways of enhancing the value of business/management communication research in the academic marketplace.

Sensemaking and Identity: The Interconnection of Storytelling and Networking in a Women's Group of a Large Corporation

Based on the action research model of inquiry, this article is an interpretive ethnographic case study, exploring the power of narratives as a sensemaking device for members of a women's resource network in a large corporation during a time of significant organizational change, and the influence of storytelling on the networking practices of its members. Data are based on participant observation, formal and informal interviews, focus groups, and document analysis, including presentations, meeting notes, and e-mail correspondence. Drawing on the concepts of sensemaking, identity construction, and habitus, analysis of the members' stories suggests three key conclusions: reliance on collectively constructing stories; use of stories to deal with ambiguity and anxiety; and use of stories to construct and regulate identity. When viewed through a narrative lens, these results illuminate the interconnection of storytelling and networking strategies in a women's resource network that provides a hybrid of both expressive and instrumental benefits.

"You're a Guaranteed Winner": Composing "You" in a Consumer Culture

This article explores the functional elegance of direct mail as it constructs its target audience. More specifically, it examines direct mailings included in a nationally publicized court case involving Publishers' Clearing House and articulates how the use of particular genre-based, rhetorical and linguistic strategies in these mailings construct reader identity. It argues that the documents use you-attitude to construct the identity of the reader as winner, implied reader devices to reinforce the reader's identity as winner and to establish the reader's identity as the writer's friend, and linguistic politeness strategies to build feelings of solidarity of the reader toward the writer. It concludes with the observation that the direct mail in our study, rather than being "junk," is really a skillfully written set of documents, successfully interweaving various discourse strategies and raising both ethical and professional issues in the process.

Journal of Business Communication

The Journal of Business Communication (JBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, JBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, JBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.