Corporate Blogs: Minefield or Bonanza?

Blogs are the lifeblood of the "social internet" and with around 60 million blogs currently in existence they provide a large proportion of the content available online. This gives them huge potential as a tool for companies to engage with an audience in a way that hasn't really been possible before, but very few businesses seem to be taking advantage of the phenomenon. Why is that?

Oxer, Jonathan. Internet Vision Technologies (2007). Articles>Business Communication>Blogging

Give Your Website a Location

One of the critical-mass elements for location-based services to actually be useful is for online content to have a sense of geographic context. We're already seeing it to some extent with services such as Flickr allowing photographs to be tagged with GPS coordinates: camera-phones with built-in GPS can automatically tag each photo with the exact location at which it was taken, and that meta-data can then be used to search for photos of a particular area or place.

Oxer, Jonathan. Internet Vision Technologies (2008). Articles>Web Design>Metadata>Geography

Turning on the Lights in Your Online Business

Ecommerce websites are typically set up as if they were just glorified catalogs: a list of products, some pictures, brief descriptions, and an order form. No human interaction at all.

Oxer, Jonathan. Internet Vision Technologies (2007). Articles>Web Design>User Experience>E Commerce

Optimize Your AdWords Campaigns

Both AdWords and YSM are much more complicated beasts than the old banner networks ever were, and coming to grips with them can be a bit of a headache.

Oxer, Jonathan. Internet Vision Technologies (2008). Articles>Web Design>Marketing>Search Engine Optimization

Managing Email Overload

One of the most fundamental tools used in any form of e-business is email, but most of us don't really think about it - we just use it out of habit, not with any real plan. And as business becomes ever busier it's easy to become inundated with email and fall so far behind that it becomes useless and customers get frustrated with lack of responsiveness.

Oxer, Jonathan. Internet Vision Technologies (2008). Articles>Business Communication>Correspondence>Email