http://tc.eserver.org/publisher/Intentional_Design_Inc. A listing of works published by Intentional Design Inc. in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Intentional_Design_Inc. http://tc.eserver.org/34692.html http://tc.eserver.org/34692.html The definition of content strategy, according to Wikipedia, is “a repeatable system that defines the entire editorial content development process for a website development project.” This definition, not surprisingly, is taken from the The Web Content Strategist’s Bible, by Richard Sheffield. While there is no explicit connection of Web copy to marketing copy, the implication is that Web sites are marketing sites. I would argue that, depsite the perception that websites consist of marketing content, for many sites, the marketing content is only the top layer. http://tc.eserver.org/34046.html http://tc.eserver.org/34046.html Using a self-designation with a certain amount of specificity sacrifices practicality to accuracy. Individuals who have been hired as a single-function specialist may have the luxury of presenting as a “usability engineer” or “information architect”. For the independent consultant, this strategy can have definite negative consequences. http://tc.eserver.org/32632.html http://tc.eserver.org/32632.html An overview of barriers to global communication and how to address them. http://tc.eserver.org/24030.html http://tc.eserver.org/24030.html The only way to effect true transformation in the workplace is to enlist the outliers in your organization to your cause. Find the weirdos and the freaks, offer support for the projects they're secretly pursuing, then get them to help you with your own revolutionary change ideas. http://tc.eserver.org/23680.html http://tc.eserver.org/23680.html Resumes. We know we need one. Most of use have one. But are we using our resumes to showcase what we can do, and to put our skills and talents in the best light? We can agree that a resume contains information about our work histories. It is often used by potential employers to pick a short list of candidates to interview for a job. In other words, it is often used by potential employers to screen out most of the candidates they decide aren’t qualified enough to make the short list. So how do you use a resume to your advantage?