Don't Be a Slave to the Web Stats

Web stats are a tool and you need to know how to you that tool. Otherwise, you aren't accomplishing anything. At the very simplest level, your web stats should help you to figure out this overused business truism: 'Do more of what works. Do less of what doesn't.' But if you really want to derive value, you need to delve deeper. You need to understand what the numbers are telling you.

Improving Customer Experience (2006). Design>Web Design>Assessment>Log Analysis

Five Ways To Make Sure That Users Abandon Your Forms

Completing a form is rarely (if ever) the goal in and of itself. The goal is to entice the user into a deeper relationship (of some sort) with your web site. Notice that I didn't say that the goal was to complete a transaction or make a sale.

Improving Customer Experience (2006). Design>Web Design>Forms>Usability

RSS Will Replace E-mail for Marketing Purposes: What You Need to Build Right Now to be Ready

RSS stands for Really Simple Syndication (depending on who you believe). If you don't know what it is, you had best grow a brain about it tout de suite.

Improving Customer Experience (2006). Articles>Web Design>User Centered Design>RSS

Five Ways To Make Sure That Users Abandon Your Forms

What do you really need to know in your form process? Be brutal. Don't include stuff that your sales team would like. Completing a form is rarely (if ever) the goal in and of itself. The goal is to entice the user into a deeper relationship (of some sort) with your web site. Notice that I didn't say that the goal was to complete a transaction or make a sale. That is evidence of the deeper relationship, not the vehicle by which you persuade your users.

Meyer, Eric. Improving Customer Experience (2006). Articles>Web Design>Usability>Forms