http://tc.eserver.org/publisher/Icon_Interactive A listing of works published by Icon Interactive in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Icon_Interactive http://tc.eserver.org/34175.html http://tc.eserver.org/34175.html Utilizing reliable market research on an ongoing basis is the most effective way to ensure a successful marketing campaign. Nevertheless, for many companies, the benefits of conducting marketing research and the costs of conducting marketing research always seem to be at odds. Marketing research can be expensive. Not knowing your customer's needs can be costly. http://tc.eserver.org/31065.html http://tc.eserver.org/31065.html 98 percent of Internet shoppers leave ecommerce sites without buying. 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