Information Architecture through Web Analytics

Is your website structured according to the needs of your users? Does it deliver on your website objectives? Use Web Analytics to redesign it.

Hurol Inan (2005). Articles>Web Design>User Centered Design>Log Analysis

Information Architecture: The Key to HTML Email Optimization

Over the years, email has established itself and still remains one of the most powerful and cost-effective tools to promote new offers, maintain regular dialogue with customers and generate demand for online and offline channels. However, with today’s epidemic of email overflow, email marketers face an instant verdict by the recipients.

Hurol Inan (2005). Articles>Information Design>Email

Web Analytics: The Voice of Users in Information Architecture Projects

How to use web analytics in designing web information architecture.

Hurol Inan (2005). Articles>Web Design>User Centered Design>Log Analysis