Bridging the Gap Between Creative and Technical Types

Does a gap between those considered creative types and those considered technical types really exist, or is it just a perception we've fostered?

Torok, Karen. Hanson (2001). Design>Project Management>Collaboration

It's the Content, Dummy: Why Most Web Sites Fail

I have several designer friends and colleagues who pass Web site URL's back and forth like trading cards. None of us really spend much time reading these sites or analyzing the underlying messages. We're more interested in engaging in pixel-pushing one-upmanship, collecting the best-designed sites into bookmarks while bashing the links of the other guys.

Powell, W. Gene. Hanson (2001). Design>Web Design

The Psychology of Visualization

A brick red wall, then, is one of this consumer's anchor points, and allows him to better visualize a piece of furniture in his own home. This is what we mean when we tout the psychology of visualization.

Hanson, Steve. Hanson (2003). Design>User Centered Design

User Testing: Does Your Site Need It?

So you’ve spent a lot of time with your content - editing it for brevity - bulletizing key points. Your graphics are sharp and have small file sizes. Your server is fast. You've submitted your site to key search engines. But how are your site's structure, navigation and overall usability? Do you really know?

Osswald, Mike. Hanson (2001). Design>Web Design>Usability>Testing