A directory of resources inthe field of technical communication.


16 found.

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AC (Additional Charges) Form

A form for recording/submitting to clients additional charges, required by client-requested changes in the scope of a consulting project.

GotoMedia (2004). Resources>Consulting


Budget Tracker

A spreadsheet to calculate consulting/design costs.

GotoMedia (2004). Resources>Consulting


Casing the Competition

Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your archrivals' tactics and join them at the top of the search results heap.

Spencer, Stephan. GotoMedia (2005). Design>Web Design>Search>Search Engine Optimization


The Client Survey

Client input is the foundation upon which successful web sites are built. This survey will help you articulate and identify the overall goals of your site redesign, including specific questions regarding message, audience, content, look and feel, and functionality.

GotoMedia (2004). Resources>Consulting>User Centered Design


Coming of Age in Ethnography

I first heard of ethnography in Sociology 101. In his sonorous voice, our professor regaled us with tales of intrepid anthropologists immersing themselves in little-known cultures in exotic settings. We discussed Margaret Mead's seminal work, Coming of Age in Samoa. We examined the rigors of fieldwork, the tension between observation and participation and the challenge of analysis. It was a great class and I even opted for Soc 102. And that was that. Ethnography faded into the recesses of my mind until reawakened with a start a few years ago when I began hearing it applied to Web design. And it scared me spitless.

Rogers, David J. GotoMedia (2006). Articles>Web Design>User Centered Design>Ethnographies


The Creative Brief Worksheet

Answering the questions on the worksheet will effectively build the skeleton for your creative brief. The information gathered in the discovery process (client survey, research, interviews) will provide you with the answers.

GotoMedia (2004). Resources>Consulting>User Centered Design


Meta-tag Creation Worksheet

An information worksheet for designers developing metadata schemas for web design projects.

GotoMedia (2004). Design>Web Design>Metadata


Next Generation Mobile Authoring

Technological convergence, increased connectivity and consumer expectations are merging to create a landscape of opportunity for the next generation of mobile content, services and applications. Success and adoption are dependent on creating usable and useful experiences — positive interactions that are integrated into an individual's actual lifestyle. Emerging technologies providing streaming music, video and entertainment raise the level of interaction and usage to a new level, increasing the complexity of interfaces and heightening challenges to interface designers and usability professionals.

Goto, Kelly. GotoMedia (2006). Articles>Web Design>Mobile>Usability


Setting the Stage: Planning a Web Development Project   (PDF)

You have a potential project that has just dropped into your lap. The client (or your boss) asks you the deadly question: 'How much time is this going to take, and how much is it going to cost?' What is the first step you take in identifying the actual costs and timing associated with the project? How much information do you need up front in order to generate a realistic proposal? What other elements do you need to incorporate into the proposal to ensure you can say 'yes' to the project without getting into over your head? This handout has been developed to help you make the right decisions and organize your existing information in a comprehensive manner allowing you to properly identify scope, budget and timing to 'set the stage' before beginning an actual Web project.

Goto, Kelly. GotoMedia (2001). Design>Web Design>Planning


Tech-Check Worksheet

This worksheet is designed to help you determine the basic technical requirements and target goals for your audience. The first section contains a breakdown of information designed to help you determine your target browser, platform, connection speed and technologies being used. The second section will help you determine the extent of your back-end technology. Take the information you know about your current audience to help determine answers to these questions.

GotoMedia (2004). Resources>Consulting>User Centered Design


Usability Testing: Assess Your Site's Navigation and Structure   (PDF)

Usability is literally the 'ease of use' or understanding it takes to make something work. In this case, Web Site usability is the understanding of how an individual user navigates, finds information and interacts with your Web Site. Unlike online surveys or focus groups, usability testing is a oneon- one process in a 'watch and learn' approach. The results of the sessions are used to improve your user’s experience. Having the development team watch the testing and witness the results helps resolve most internal issues in an undisputed manner. You can’t fight the reality of usability testing.

Goto, Kelly. GotoMedia (2000). Articles>Usability>Methods>Testing


The User Advocate: Interactive Prototyping, Part 1: Easy PDF Prototyping

I've often observed that once wireframing begins, it's off to the races! In the rush to launch, we sometimes forget end-users. Is there a way to ensure that they get a voice during this always-hectic phase?

Rogers, David J. GotoMedia (2005). Articles>User Centered Design>Usability>Testing


The User Advocate: Interactive Prototyping, Part 2: Building a PDF Prototype

This tutorial shows a very high-fidelity prototype—based upon the current gotomedia site—that might be created very late in the design process.

Rogers, David J. GotoMedia (2005). Design>User Centered Design>Usability>Testing


Want Free Beer?

Whether you are testing the User Interface for a new technology or just re-branding your service, chances are that you could benefit from some sound market feedback. The good news is that you don't have to spend weeks on research or thousands of dollars to get it. Café testing - quick, low-cost, informal market testing at a café - can help you get the feedback you need fast. This article tells you everything you need to know to get started.

Burns, Erik. GotoMedia (2004). Articles>Usability>Methods>Focus Groups


Web 2.0: Mistaking the Forest for the Trees?

Think of Web 2.0 as more of a concept than a person, place or thing and you'll find firmer ground. Even better, spend some quality time with O'Reilly's lengthy essay. Finally, keep in mind that the lion's share of Web 2.0 discussion is from a technological perspective; it hasn't yet filtered down to the information architecture, interaction design and similar discussion lists.

Rogers, David J. GotoMedia (2006). Articles>Web Design>User Experience>Interaction Design


Web Design Workflow: Project Organization and Management   (PDF)

Whether you are managing an internal site, or building a new site from scratch, one thing remains as a key responsibility — managing expectations for an external or internal 'client.' This client must understand not only the fundamentals of building a Web site, but must also understand how each choice and decision that is made impacts both scope and budget of the project. By understanding the core elements of process which go into creating a Web presence, both the client and the project manager can utilize resources adequately and effectively.

Goto, Kelly. GotoMedia (2000). Design>Web Design>Workflow

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