1.
#21886
#21886
Explains that specific, measurable objectives and post-launch measurements are crucial for successfully achieving ROI (return on investment) goals. He also provides several examples aligning business and design initiatives, and prioritizing design projects relative to their ROI.
Souza, Randy. Forrester Research (2001). Design>Information Design>Usability
2.
#14173
#14173
To cope with a flood of assets, site owners turn to content management software. As they outgrow their “home brew” solutions, they buy packaged applications -- even though today’s products are immature.
Dalton, John P., Harley Manning and Katharine M. Gardiner. Forrester Research (2001). Articles>Content Management>Workflow
