Dynamic Content Delivery using DITA 
This whitepaper defines a new publishing paradigm, which we will call dynamic content delivery. Dynamic delivery changes the rules, putting the reader in charge of what content is important and how it should be packaged. It transforms publishing to an audience of many to publishing to an audience of one.
Severson, Eric. Flatirons Solutions (2007). Articles>Content Management>XML>DITA
Recently there has been a flurry of activity around a concept called “Office 2.0” – another offshoot of the term “Web 2.0” – in which all traditional office applications can be replaced by online services accessible through a generic web browser.
Severson, Eric. Flatirons Solutions (2008). Articles>Content Management>Writing
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