Why "Best Buddy" Emails Work So Well. Sometimes.

The best buddy approach works within specific product and service sectors, where readers can easily be tripped into a state of dissociation...because they have problems that the writer promises to solve.

Usborne, Nick. Excess Voice (2007). Articles>Business Communication>Correspondence>Email

Working as an Independent Contractor

Working for yourself can be a blessing and a curse. Independent contractors ('ICs') enjoy more freedom and control over their work than employees do -- and they can earn more money, too. But they also have to contend with deadbeat clients, self-employment taxes and the higher cost of doing business on their own.

Usborne, Nick. Excess Voice (2002). Careers>Freelance>Legal>Contracts

Write Copy that Directs the Site Visitor Forward

The copy or content on a page often comes to an end without having communicated the need to move forward now.

Usborne, Nick. Excess Voice (2001). Articles>Web Design>Writing

Writing Online In Two Syllables or Less

It's often tempting to write with long, complex words. Perhaps it has to do with how we were taught at school. And sometimes we use long words simply to sound clever.

Usborne, Nick. Excess Voice (2003). Articles>Web Design>Writing

Your Own Content Epiphany

I have learned that nobody believes a word I say about the importance of content and copy on web sites...until their have their own personal epiphany.

Usborne, Nick. Excess Voice (2005). Articles>Web Design>Writing