http://tc.eserver.org/publisher/Elsevier A listing of works published by Elsevier in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Elsevier http://tc.eserver.org/29510.html http://tc.eserver.org/29510.html Personas are detailed descriptions of imaginary people constructed out of well-understood, highly specified data about real people. We believe that when you use data to create personas, and use personas in a thoughtful way during the product development process, you will: increase your product's usability, utility, and general appeal; streamline your team's processes and improve your colleagues' abilities to work together; enable your company to make business decisions that help both your company and your customers; improve your company's bottom line.