Advertisers are Missing the Internet Connection, OPA Report Reveals

According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren't keeping up with skyrocketing consumer web demand.

Dye, Jessica. EContent (2006). Articles>Content Management>Marketing

Build, Buy, or Rent?

A triple-barreled question facing many enterprises today is whether to use an application-building tool or 'framework' to build a content management system (CMS); to buy one of the many out-of-the-box finished products in use by major Web sites; or to simply rent a CMS from an application service provider (ASP) and avoid the headache of running an application server in the enterprise's data center.

Doyle, Bob. EContent (2004). Articles>Content Management>Software

What's a CMS Lite?

What are we to think when so many products are being marketed these days as a CMS? For starters, content management seems to have won the day over many management software paradigms in the last decade or so. Companies that once did document management, knowledge management, information management, or--dare we remember--data management, all herald their products today as content management software.

Doyle, Bob. EContent (2005). Articles>Content Management

Lovely DITA, Meta Maid, Ready-made Metadata

Since adaptation and reuse are core ideas of DITA (Darwin Information Typing Architecture), perhaps we'll be forgiven if we adapt and reuse old Beatles standards to explain the newest XML standards (hey, maybe it's the only way to make XML sound catchy). DITA is an IBM gift to the technical documentation community that was approved as a standard this spring by OASIS (Organization for the Advancement of Structured Information Standards), the hosts for many XML interchange standards such as ebXML. Ever since, tech writers have been buzzing about an easier way to get into structured topic-based writing with DITA XML and asking XML Editor vendors to add support for DITA.

Doyle, Bob. EContent (2005). Articles>Information Design>XML>DITA