Design for Persuasion

Five proven techniques for powerful and effective marketing design.

Blum, Sandra J. Dynamic Graphics (2005). Articles>Graphic Design>Marketing>Persuasive Design

Trouble-Free Color Palettes: Transform

As the internet and television bring us instant information and access to millions of resources worldwide—some more trustworthy than others—separating fact from fiction requires a bit of skill ... and luck. Illustrator Lonnie Busch recognizes this conundrum, as depicted in his illustration below. Using a palette that combines warm, rich shades along with cooler highlights, Busch is able draw the viewer into the action.

Dynamic Graphics (2009). Design>Graphic Design>Visual Rhetoric>Color