Don’t Cut That Marketing Budget Yet

Whether your company intends to decrease spending or not, before you slash and burn across the board, you may want to consider preserving your web marketing budget or even moving more money into it.

Wieland, Diane. Duo Consulting (2008). Articles>Management>Marketing

Nobody Wants to Read a Stupid Blog

Maybe your business isn’t a massage clinic, but you are probably as passionate about the heart of your business as my client is about hers. I’m not talking about what you do. I’m talking about your business being an extension of who you are. For your business, I believe a blog is the answer. But not a stupid blog.

Chung, Tony. Duo Consulting (2008). Articles>Business Communication>Blogging>Rhetoric

Job Hunting in 140 Characters

Within hours of Tweeting “Who do I have to schmooze to get a job in this joint?” Chelsea Winkel received three direct messages, a much better (and as it would turn out, more substantial) turnout than anything else she’d tried so far. The key to making Twitter work for you is being proactive.

Duo Consulting (2009). Careers>Interviewing>Business Communication>Social Networking