Intellectual Property

Intellectual property is the area of law that enables designers, innovators and other creative people to protect and exploit their work and to prevent misappropriation by others. It is concerned with the legal protection of 'the good idea'. Failure to obtain such protection can have serious economic and operational consequences.

Stansfield, Iain. Design Council (2005). Articles>Intellectual Property>Regional>United Kingdom

An Introduction to Visualisation

Visualising things makes them tangible and brings them into shareable form. Visualisation brings ideas to life and helps understanding. Visualisation techniques help elicit, communicate and analyse ideas and concepts.

Joe, Phillip. Design Council (2005). Articles>Graphic Design>Technical Illustration>Visual Rhetoric

User Centred Design

The central premise of user-centred design is that the best-designed products and services result from understanding the needs of the people who will use them. User-centred designers engage actively with end-users to gather insights that drive design from the earliest stages of product and service development, right through the design process.

Black, Alison. Design Council (2005). Articles>User Centered Design