Printing Primer for Graphic Designers
Originally published in 1989, this printing primer for digital artists has been updated and annotated for today's digital desktop publisher.
Design, Typography and Graphics (2004). Design>Publishing>Prepress
When you are at the onset of a publication design, you need to set up a prototype. The style or personality of the publication is determined at this point, so you need to be sure each decision you make pays careful attention to the details of good design.
Showker, Fred. Design, Typography and Graphics (2004). Design>Document Design>Standards
Put Your Portfolio on the Fast Track
Amongst pomp and circumstance, many graduates are hitting the pavement this spring looking for that pie-in-the-sky job at the dot-coms, design studios and graphic arts firms. Each year the Design and Publishing Center get dozens and dozens of phone calls, letters and resumes all touting the awesome talent and experience of each new crop of graduates. We tip our hats to you with a little advice.
Anne-Marie "HerGeekness" Concepcion wrote about 'Telling Questions' prospective design employers may ask the job applicant. Some of the questions are obvious -- others not so. So, we teamed up with Anne-Marie to find out if YOU can correctly answer these Questions for Designers.
Concepcion, Anne-Marie. Design, Typography and Graphics (2006). Careers>Interviewing>Graphic Design
It's not hard to persuade a designer that color matters. But persuading Fortune 500 companies? You might be surprised. Color consultant Leatrice Eiseman has carved out a major career in helping companies 'make correct choices in colors that sell.'
Eiseman, Leatrice. Design, Typography and Graphics (2006). Design>Document Design>Graphic Design>Color
Single-Sheet 16-Page Gift Book
Everyone loves photos, and by using a little creativity and a little planning you can make a superb photo album.
Showker, Fred. Design, Typography and Graphics (2005). Design>Document Design>Prepress
Oh, it's in vogue these days isn't it. Trap here. Trap there. All the computer graphics experts and magazine writers showing off their divine knowledge, writing about 'trapping.' Some people don't even know what trapping is. Some don't even care. But the computer industry sure wants us to know – and they want us to buy the latest and greatest software to prove it. Do I sound cynical? (He asks with a sly grin.) Your first line of defense in avoiding trapping traps is to understand the concepts.
Showker, Fred. Design, Typography and Graphics (2001). Design>Graphic Design>Prepress
Al Ward, author of 'Photoshop for Right Brainers' walks you through an extensive tutorial using layers and layer masks for a rather striking image. More than 30 illustrations and Al's competent guidance will show you how to put type in your face!
Ward, Al. Design, Typography and Graphics (2004). Design>Graphic Design>Typography
We hear a lot about proofreading. And, although it is a vital part of any publication, there's another kind of proofreading that can make as much (if not more) difference in the success of your publication. Note: This is part four in a continuing series about the creative processes involved in designing a publication. I was prompted to begin this series by the discussions and questions asked by attendees of my Newsletter Design workshop recently in Dallas.
Design, Typography and Graphics (2000). Design>Graphic Design>Rhetoric>Visual Rhetoric
For use in extensive text the font's rigid, uniform strokes will create eye problems right away. Additionally, the perfect circles in the round characters begin to form light spots or 'holes' in the text that disturb the calm texture of columns of type. The character count is so extended that in order to fit copy you have to run it at 8 or 9 point, which is not acceptable for comfortable reading. Bumping it up to 10 or 12 generates ugly text at best.
White, Alex W. Design, Typography and Graphics (2001). Design>Typography>Fonts
The internet and e-book technology gives you the power of independence-the power to create your own e-books and sell them online.
Van Buren, Chris and Jeff Cogswell. Design, Typography and Graphics (2004). Articles>Publishing>Online>eBooks
Color expert Mike Davis of Colorprep knows what to do when color goes wrong... and many times it's the photographer or designer's fault!
Davis, Mike. Design, Typography and Graphics (2004). Design>Document Design>Prepress>Color
In this article, Fred talks about experiences with some of the greats of typography... and helps to answer the question with a quote from Jan White.
Showker, Fred. Design, Typography and Graphics (2004). Design>Typography>Graphic Design
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