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	<title>Content Wrangler, The</title>	<link>http://tc.eserver.org/publisher/Content_Wrangler,_The</link>
	<description>A listing of works published by Content Wrangler, The in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Content Wrangler, The</title>
		<link>http://tc.eserver.org/dir/Content_Wrangler,_The</link>
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	<item>
		<title>DITA Metrics: Savings Trend With Reusable Master Topics</title>
		<link>http://tc.eserver.org/35805.html</link>
		<guid>http://tc.eserver.org/35805.html</guid>
		<description>This is the second installment of the DITA Metrics series which examines the cost and reuse values for a DITA project to determine DITA ROI. This paper looks at the savings trend when reusable master topics are used to document similar products. How much does it cost to document each additional similar product?</description>
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		<title>DITA Metrics: Developing Cost Metrics</title>
		<link>http://tc.eserver.org/35806.html</link>
		<guid>http://tc.eserver.org/35806.html</guid>
		<description>This paper helps you determine the cost portion of the ROI calculation. What are my costs now? What will my new costs be with DITA? This paper describes one model for calculating the cost of a DITA project. After doing some content analysis on your own documentation set, you can customize this cost model to suit your documentation project needs. In the end, you should be able to speak the financial language of managers and prove to them in dollar signs the value of moving to DITA. </description>
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		<title>Unlocking the Special Powers of the English Language</title>
		<link>http://tc.eserver.org/35716.html</link>
		<guid>http://tc.eserver.org/35716.html</guid>
		<description>Editing really is a wonder– it’s like a multiplication of the writer’s brain, a dialogue among various copies of the author. First-draft author is an admirable workman but a bit of a hack; he writes down whatever pops into his head. Second-draft author is slower-paced but has a clearer eye for how the larger story structure fits together, or at least how it should fit once he’s done with it. Third-draft author has a remarkable knack for turning familiar and overused phrases into fresh, surprising stuff, by masticating each line. And so on. All these guys team up to make something great, and none of them could have done it alone.</description>
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		<title>Ten Irresistible Potholes that Writers Find on the Road to Globalization</title>
		<link>http://tc.eserver.org/35424.html</link>
		<guid>http://tc.eserver.org/35424.html</guid>
		<description>Optimizing the translation process has two basic components: improving the writers&apos; source texts and improving the translators&apos; process. For the moment, we&apos;ll focus on the writer&apos;s job. Dear Translator: Please remember that most writers never had any training at all about translation and usually know one lonely language. Many of them can only rely on the limited writing advice that they got in school. They&apos;re never aware of how they can make life hellish for translators and for international readers. So, don&apos;t blame them; help them out. Pass this list on to them and discuss it until they understand.</description>
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		<title>What is Intelligent Content? And Why Won’t Scott Abel Shut Up About It?</title>
		<link>http://tc.eserver.org/35310.html</link>
		<guid>http://tc.eserver.org/35310.html</guid>
		<description>Intelligent content is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done, often automatically.</description>
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		<title>Usability Matters: Software Development and the Balancing Act Between Design and Usability</title>
		<link>http://tc.eserver.org/35052.html</link>
		<guid>http://tc.eserver.org/35052.html</guid>
		<description>Marketing departments – especially in IT – like to speak in the modern lingo about a product’s innovative “Look and Feel”. While “Look“ refers to the design of the solution, “Feel” means usability, the quality of use. Developers of Content Management Systems and other enterprise IT solutions have to walk a fine line to meet the exacting demands of users in both areas. But in recent years a clear trend has become apparent: There is a drive towards the modern, “cool” product design where at a minimum usability takes a back seat, often to its detriment.</description>
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		<title>Understanding the Value of Modular Content Reuse by Examining User-Generated Music Mashups</title>
		<link>http://tc.eserver.org/35053.html</link>
		<guid>http://tc.eserver.org/35053.html</guid>
		<description>In the field of technical communication, practitioners are being challenged to adapt to a completely new approach to creating documentation and user-assistance materials. In this rapidly-changing arena, traditional content production practices are being replaced with modular, topic-based content production practices that allow organizations to recombine content elements—often automatically or on-demand—into new, derivative products.</description>
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		<title>Ten DITA Lessons Learned from Tech Writers in the Trenches</title>
		<link>http://tc.eserver.org/35043.html</link>
		<guid>http://tc.eserver.org/35043.html</guid>
		<description>This top ten list is based on interviews conducted by TheContentWrangler.com with technical writers at more than 20 software companies—tech writers that are actually using DITA to create documentation today.</description>
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	<item>
		<title>DITA For Business Documents? New OASIS Committee Says &quot;Yes!&quot;</title>
		<link>http://tc.eserver.org/35044.html</link>
		<guid>http://tc.eserver.org/35044.html</guid>
		<description>Think DITA is just for procedural technical documents? Think again. A new OASIS DITA sub-committee has been announced whose purpose it is to explore using the popular technical documentation standard known as the Darwin Information Typing Architecture (DITA) outside technical documentation projects.</description>
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	<item>
		<title>Do Screen Captures Still Make Sense?</title>
		<link>http://tc.eserver.org/34788.html</link>
		<guid>http://tc.eserver.org/34788.html</guid>
		<description>Writing more simply helps keep content more manageable and can increase its usability. So why do we continue to litter content with screen captures, which can be difficult to manage and often duplicate what users already see in application interfaces?</description>
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	<item>
		<title>How To Create A FAQ Page Your Customers Will Love (And Might Even Use)</title>
		<link>http://tc.eserver.org/34613.html</link>
		<guid>http://tc.eserver.org/34613.html</guid>
		<description>What FAQ pages have become are elephant graveyards of non-information, the equivalent of the Miscellaneous file folder, the place where information-we-didn’t-know-where-to-put was dumped. The challenge of creating a FAQ page that customers will find useful has several aspects to it, but can be accomplished with a lot of planning and a little strategic work.</description>
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		<title>Alfresco Is Not A Picnic: The Problem With Metaphors and Content Management Systems</title>
		<link>http://tc.eserver.org/34579.html</link>
		<guid>http://tc.eserver.org/34579.html</guid>
		<description>In the content management system I currently use, I’ve noticed no less than nine metaphors, which are meant serve as organizing principles, but they don’t. Granted, the particular tool I use isn’t really meant for gobs and gobs of editorial work, but nonetheless its organization and structure were likely created by a developer within arm’s reach of a bottle of tequila.</description>
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		<title>Endless Possibilities: Norm Walsh on the Changing Nature of Publishing</title>
		<link>http://tc.eserver.org/34580.html</link>
		<guid>http://tc.eserver.org/34580.html</guid>
		<description>Why XML documents aren’t a good fit for relational databases, how university professors are creating custom text books for students, and find links to several innovative projects that are demonstrating the power of XML and its cousin XQuery.</description>
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		<title>You Got Your Technology in My Typography!!!</title>
		<link>http://tc.eserver.org/33656.html</link>
		<guid>http://tc.eserver.org/33656.html</guid>
		<description>What is it about XML, and the technical publishing solutions that storing content in XML enables, that makes non-technical, design-oriented people in publishing want to run for the hills while screaming “You just don’t get it!”, leaving the technical people in publishing in the dust, wondering why no one understands all the wonderful benefits that can be reaped through publishing automated by XML-enabled technologies.</description>
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		<title>Convergence Technical Communication: Strategies for Incorporating Web 2.0</title>
		<link>http://tc.eserver.org/33641.html</link>
		<guid>http://tc.eserver.org/33641.html</guid>
		<description>&quot;Convergence Technical Communication&quot; (CTC) is technical communication that provides information in several forms, including Web 2.0 delivery mechanisms, to improve the user experience. Most of the content is generated by technical communicators; a portion by users.&#xD;&#xD;Web 2.0 makes it possible to create additional deliverables that enhance the user experience several different ways. First, it engages the different learning styles of our audience. Second, it improves user satisfaction with your product by creating communities of practice that allow users to participate in the conversation. Finally, any feedback and suggestions obtained can be used to improve the core deliverable set.</description>
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	<item>
		<title>DITA Metrics - Cost Metrics</title>
		<link>http://tc.eserver.org/33183.html</link>
		<guid>http://tc.eserver.org/33183.html</guid>
		<description>You’ve read all the papers on ROI for XML and you get it. You’ve already concluded that moving to DITA will save you tons of time and money. But management says prove it. This paper helps you determine the cost portion of the ROI calculation. What are my costs now? What &#xD;will my new costs be with DITA? And what is the difference—my savings? This white paper is the first in the DITA Metrics series. The series will discuss cost metrics, reuse metrics, and a reuse strategy. This paper describes one model for calculating the cost of a DITA project. After doing some content analysis on your own documentation, you can customize this cost model to suit your documentation project. In the end, you should be able to speak the financial language of &#xD;managers and prove to them in dollar signs the value of moving to DITA.</description>
	</item>
	<item>
		<title>Content Reuse: Is It Harmful?</title>
		<link>http://tc.eserver.org/32820.html</link>
		<guid>http://tc.eserver.org/32820.html</guid>
		<description>For a number of years it has been a matter of faith that the more content a technical documentation team reuses, the more efficient they are presumed to be. But, are you really more efficient? Let’s take a deeper look.</description>
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		<title>Economic Woes Signal Content Industry Job Losses: It Could Happen To You!</title>
		<link>http://tc.eserver.org/32766.html</link>
		<guid>http://tc.eserver.org/32766.html</guid>
		<description>One thing this experience has taught me is that basically, most people, are good, concerned and genuinely want to help you in your time of need.</description>
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		<title>Effective Content Reuse: Storing Paragraphs, Not Topics, Is Key to Content Management Success</title>
		<link>http://tc.eserver.org/32679.html</link>
		<guid>http://tc.eserver.org/32679.html</guid>
		<description>Most content management organizations promote the concept that in order to reuse content you must segment content into topics. This approach works well for technical information because with technical content you are describing concepts, asking people to perform tasks or follow steps, or providing reference material.  Consequently, you can reasonably and easily create topics that represent concise ideas, and ultimately, small chunks of content.&#xD;&#xD;However, while people might comprehend the benefits that topic-oriented documentation provides, they generally don&apos;t grasp the downsides of such an approach.</description>
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		<title>It&apos;s In The Mix: The Next Generation Of Open Source Publishing</title>
		<link>http://tc.eserver.org/32680.html</link>
		<guid>http://tc.eserver.org/32680.html</guid>
		<description>The same principles behind music remixing are at the heart of a hugely important open source software documentation experiment, taking place on the web today. It’s called FLOSS Manuals, a content remixing project that provides its website visitors with the ability to read, write and remix documentation.</description>
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		<title>Information Architecture for My Office</title>
		<link>http://tc.eserver.org/32681.html</link>
		<guid>http://tc.eserver.org/32681.html</guid>
		<description>To get a handle on the challenge in front of me, I created a complete item inventory of everything currently in my office.  I used Microsoft Excel and created a spreadsheet.</description>
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		<title>The Wisdom of Crowds Meets the Wisdom of Authors: How XML Enables the Semantic Web</title>
		<link>http://tc.eserver.org/32682.html</link>
		<guid>http://tc.eserver.org/32682.html</guid>
		<description>Key to the Semantic Web is semantic markup, which lets users annotate their web pages with metadata -- HTML attributes that don&apos;t get displayed in the document. Semantic metadata describes what the pages are about, letting authors define things with authority and precision.</description>
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		<title>Enabling Information Sharing Integrity</title>
		<link>http://tc.eserver.org/31758.html</link>
		<guid>http://tc.eserver.org/31758.html</guid>
		<description>Most companies accept the rapid obsolescence of their documents as an unavoidable cost of doing business. Its not. When dynamic documents replace static documents, users can bring together disparate, distributed data and content and combine it in a single document that is always accurate and up-to-date.</description>
	</item>
	<item>
		<title>The Right and Wrong of Quark and Adobe Strategies</title>
		<link>http://tc.eserver.org/31753.html</link>
		<guid>http://tc.eserver.org/31753.html</guid>
		<description>What distinguishes the underlying strategies of Adobe InDesign from QuarkXPress is the absence or presence of a content management system (CMS). And each company asserts that it’s following the less-traveled road. The problem is they’re both taking roads most traveled because of their respective stances towards integrated content management systems, and I’ll show you how after looking at their respective strategies.</description>
	</item>
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		<title>Seven Tips for Living with Technology</title>
		<link>http://tc.eserver.org/31757.html</link>
		<guid>http://tc.eserver.org/31757.html</guid>
		<description>After living through more than a few technology acquisitions, variously as perpetrator, victim, and bystander, I’ve come across a few tips that can make the process a little easier.</description>
	</item>
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		<title>Thinking Outside the (Tech Docs) Box: Structured Authoring as Competitive Advantage</title>
		<link>http://tc.eserver.org/31751.html</link>
		<guid>http://tc.eserver.org/31751.html</guid>
		<description>There was a time when technical writing was seen as a cost center—a necessary function, but hardly a key lever for competitive advantage. This is quickly changing as globalization and hyper-competition put customers in control and organizations scramble for new and different ways to strengthen relationships.</description>
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		<title>DITA: Opportunities To Help Shape The Standard, Promote DITA Adoption, Develop Real-World Solutions</title>
		<link>http://tc.eserver.org/31743.html</link>
		<guid>http://tc.eserver.org/31743.html</guid>
		<description>Want to get involved in the formation of one of the most important XML standards impacting content professionals? You can. And, you should. The folks at OASIS—the Organization for the Advancement of Structured Information Standards—have made it easy for just about anyone to participate. </description>
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		<title>Five Reasons Freelancers Make More Money Writing White Papers</title>
		<link>http://tc.eserver.org/31746.html</link>
		<guid>http://tc.eserver.org/31746.html</guid>
		<description>Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer? White paper expert Michael A. Stelzner provides the following reasons white papers could dramatically increase your writing revenue: </description>
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		<title>Gantt to Glory: Evolving from Project Management to Successful Web Operations</title>
		<link>http://tc.eserver.org/31745.html</link>
		<guid>http://tc.eserver.org/31745.html</guid>
		<description>Is the sheer possession of a PMP intended to be the Holy Grail of successful web projects, known to fail at a startling rate, or simply a way to divorce oneself from whatever outcome may result from the web project?</description>
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	<item>
		<title>Paradigm Shifts are Never Pretty: Advice on Making the Move to XML Authoring</title>
		<link>http://tc.eserver.org/31742.html</link>
		<guid>http://tc.eserver.org/31742.html</guid>
		<description>Most people are risk-averse, and profound changes such as the move to structured authoring require new skills and workflows. To ensure a successful transition, XML implementers need to assess their team members, identify allies, and build their implementation strategy around the staff members who embrace change. </description>
	</item>
	<item>
		<title>Software-as-a-Service: Changing The Benefit Packages IT Organizations Offer</title>
		<link>http://tc.eserver.org/31744.html</link>
		<guid>http://tc.eserver.org/31744.html</guid>
		<description>If you work in the information technology industry, for instance, especially in the software industry, chances are you are accustomed to having the same days off from work as everyone else: bank, religious, and national holidays—and, if you are creative about your planning—vacation days that you take before and after these holidays to create an extended break, usually coinciding with times others in your life are also away from work and school. But, the Software-as-a-Service (SaaS) model will likely change all that. And, the changes don’t bode well for family vacations or extended holidays with your sweetheart.</description>
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	<item>
		<title>Choosing an XML Schema: DocBook or DITA?</title>
		<link>http://tc.eserver.org/31157.html</link>
		<guid>http://tc.eserver.org/31157.html</guid>
		<description>If you follow the latest trends or have been to a conference recently, you may find the idea of choosing an XML schema puzzling.  Isn&apos;t the question really, &apos;How should I customize DITA to do what I want&apos;?  While there are many good reasons to choose DITA, it&apos;s not the only schema in town.</description>
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		<title>The Seven Challenges of Implementing a Content Management System</title>
		<link>http://tc.eserver.org/29945.html</link>
		<guid>http://tc.eserver.org/29945.html</guid>
		<description>The term &apos;double-edged sword&apos; may have been created with content management systems in mind. On one edge, they hold great promise for organizations in terms of their ability to create and manage content that is more accurate, less costly to produce, and more consistent in appearance and message.  On the adjacent edge, they can present a myriad of challenges and barriers in their implementation and ultimate acceptance by the people using them - and purchasing them. </description>
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		<title>Top Ten Tips for a Successful Content Management Proof-of-Concept</title>
		<link>http://tc.eserver.org/29946.html</link>
		<guid>http://tc.eserver.org/29946.html</guid>
		<description>Are you looking to buy a single-source content management system and want to take it for a test drive? Great idea! Choose your favorite system and do a proof-of-concept. Here are ten tips to prepare for a proof-of-concept and ensure its success.</description>
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		<title>The Content Wrangler</title>
		<link>http://tc.eserver.org/22130.html</link>
		<guid>http://tc.eserver.org/22130.html</guid>
		<description>The Content Wrangler contains a variety of resources and information for technical communicators interested in single-sourcing, content management, structured authoring, XML and more. Registered users gain access to &quot;members only&quot; content, user profiles, and special offers from vendors, publishers and trade associations.</description>
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