Getting a Handle on Your Content Types

“Content types” are among the least understood, and yet most potent, aspects of user experience and web design. Most people encounter them for the first time when implementing a grand-scale content management system (CMS) because you have to define content types before building templates for each kind of content you’re going to publish. Because they associate content types so closely with CMS, some make the mistake of equating content strategy with content management. They’re not the same thing, though they are certainly related. Your content strategy specifies the content types that will then be modeled for your CMS.

Content Strategy Noob (2009). Articles>Content Management>Information Design>Content Strategy

Be Known For Your Content, Not Your Name!

Be known for your content first, for your name second. I can’t bear to hear anyone say one more time that “content is king,” but the truth is simple, if painful.

Content Strategy Noob (2009). Articles>Content Management>Web Design>Writing

You’ll Wish You’d Had a Content Strategy Before Implementing Content Management

If you’re getting ready to implement a CMS, and you haven’t yet worked out your content strategy, then I urge you to do it now. If you don’t, you’ll find yourself saddled with a cumbersome CMS that doesn’t do what you need it to, that actually multiplies (rather than reduces) the time and resources you spend managing content, and that everyone curses and tries to circumvent.

Content Strategy Noob (2009). Articles>Content Management>Content Strategy