#34678
Getting a Handle on Your Content Types
“Content types” are among the least understood, and yet most potent, aspects of user experience and web design. Most people encounter them for the first time when implementing a grand-scale content management system (CMS) because you have to define content types before building templates for each kind of content you’re going to publish. Because they associate content types so closely with CMS, some make the mistake of equating content strategy with content management. They’re not the same thing, though they are certainly related. Your content strategy specifies the content types that will then be modeled for your CMS.
Content Strategy Noob (2009). Articles>Content Management>Information Design>Content Strategy
#34679
Be Known For Your Content, Not Your Name!
Be known for your content first, for your name second. I can’t bear to hear anyone say one more time that “content is king,” but the truth is simple, if painful.
Content Strategy Noob (2009). Articles>Content Management>Web Design>Writing
#34680
You’ll Wish You’d Had a Content Strategy Before Implementing Content Management
If you’re getting ready to implement a CMS, and you haven’t yet worked out your content strategy, then I urge you to do it now. If you don’t, you’ll find yourself saddled with a cumbersome CMS that doesn’t do what you need it to, that actually multiplies (rather than reduces) the time and resources you spend managing content, and that everyone curses and tries to circumvent.
Content Strategy Noob (2009). Articles>Content Management>Content Strategy
#34730
Content-Strategy.com is an English language version of a Scandinavian web resource called Nettredaktor.no ("Nettredaktør" is the same as "Web editor").
Content Strategy. Resources>Content Management>Content Strategy
#34738
How to Write Web Copy That Sells
How you write your copy really makes a huge difference to your online sales. And even if you don't sell products directly, good sales copy will help you persuade the user to make a donation, subscribe to your newsletter or complete an application form. Here's how you do it.
Content Strategy (2009). Articles>Web Design>Writing>Marketing
#34739
Is Your Key Content Drowning in News?
Many web editors spend a lot of their time writing news stories for the company web site. However, traffic analysis frequently reveals that this content is not very popular - and that users may in fact miss the key content they come to find (product data, addresses etc.) because it's practically drowning in news stories.
Furu, Nina. Content Strategy (2005). Articles>Web Design>Information Design>Search Engine Optimization
#34740
Most intranets are not all that different from each other - the same content subjects tend to apply to most companies and organizations. Content-Strategy has developed a universal intranet content chart that you can use directly - or modify - for free.
Content Strategy (2009). Articles>Web Design>Information Design>Intranets
#34741
How to Evaluate Your Own Web Site
Is your web site in need of improvement, but you don't really know where to start? Have you changed your web site recently, and want to make sure that it's actually been improved? Now you can perform a professional evaluation of your web site yourself. Here's how.
Content Strategy (2008). Articles>Web Design>Assessment
#34742
How To Get Better Search Engine Rankings
If your company web site is currently not ranking well at search engines, you are missing out on a vital source of web traffic. Here are some tips for improving your search engine rankings yourself (without hiring a search engine optimization company).
Content Strategy (2007). Articles>Web Design>Search Engine Optimization
#34743
The discipline of writing for the web has changed in recent years. Once a matter of simply shortening texts, writing for the web has begun to mean choosing the right words and using them the right way. What the right words are and how they should be used now depend on the kind of web copy you are writing. Content-Strategy has developed three different free check lists to help you on your way.
Content Strategy (2007). Articles>Web Design>Writing>Content Strategy
#34744
How to Develop a Successful Web Concept
If you want to make your web site a success, you should take web concept development seriously. A concept describes the user's experience of a web-site and what reason the user shall have to visit the site. Concept development can be purchased as a professional service, or you can do it yourself. Here's an easy method for developing a successful web concept.
#34747
Considering selling advertisements on your web-site? Here are some things you should think about.
Content Strategy (2007). Articles>Web Design>E Commerce
#34748
Content-based sales means using high-quality content to generate traffic, which you then use to earn money (but not necessarily on the web-site).
Content Strategy (2007). Articles>Web Design>Writing>Marketing
