Employees Tune In to Web Radio

The recent buzz regarding corporate web logs (blogs) may have deflected attention from another effective, low-cost medium: corporate web radio. The following article offers a few tips and “lessons learned” for the corporate professional who would like to start web radio within his or her firm—or for the PR agency, another value-added service for your clients.

Loper, Larry. Communication World Bulletin (2005). Articles>Business Communication>Audio>Podcasting

Employees Want to be Led by Leaders Who Lead

Virtually every employee in an organization performs a discrete set of tasks. Only the leader sees the big picture -- unless the leader does a good job of conveying that big picture to his workforce. Of course, there's more to leadership than getting people to buy into your vision.

Holtz, Shel. Communication World Bulletin (2003). Articles>Management>Collaboration>Rhetoric

Engagement: Linking Employees to Strategic Direction

When considering the issue of employee engagement, communicators need to know what they are dealing with. Engagement is something that plays out on an organization-wide level, so communicators should understand what an organization is.

Potter, Lester. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace

Ethics and Accountability in the New Media Environment

In May, I had the pleasure of participating in the IABC Newfoundland & Labrador 20/20 Visionary Communications conference. Jo-Anne Polak of Hill & Knowlton, while presenting her thoughts about contemporary crisis communication, made a comment that I haven’t stopped thinking about since her presentation. Jo-Anne pointed out that after September 11th, journalists have had to become more competitive and aggressive because media sources have exploded in number, and technology has provided immediate electronic delivery.

Hattori, Todd. Communication World Bulletin (2006). Articles>Business Communication>Risk Communication>Multimedia

Evaluating Your Online Reputation

One of the primary concerns of public relations practitioners is reputation management. Traditionally, PR professionals measured the perception of their brand, products or services through media coverage; whatever was written or broadcast about a company was viewed as indicative of public opinion. The Internet has vastly changed the dynamics of how communicators assess and evaluate public opinion.

Murphy, Allison and Howard Kaushansky. Communication World Bulletin (2008). Articles>Business Communication>Public Relations>Online

The Evolving Art of Rapid Response

PR people have been in the business of giving away content to reporters for so long that the matter of who owns the content—or who may use it under what circumstances— hasn't much concerned us. But our thinking about content and copyright is beginning to change as we put a rapidly expanding range of content on the web.

Forbush, Dan. Communication World Bulletin (2005). Articles>Intellectual Property>Copyright>Public Relations

Facing Facebook

Technological changes keep happening, and every time a new phenomenon occurs, employers seem to react the same way. Questions that were asked about phones, e-mail, mobile phones and blogs in the workplace are now being asked about online social networks. Why do we keep repeating history? In my view, it’s because we can get so overwhelmed by the possibilities of the tools that we lose focus on the basic functions of communication and how these tools can help us with them.

Barbaro, Geoff. Communication World Bulletin (2008). Articles>Business Communication>Community Building>Social Networking

Final Check: Dotting Those i’s and Crossing Those t’s

You’ve worked long and hard on your article, newsletter, press release, promo brochure or report. Now it’s time to move your baby off your screen and into the world. Not so long ago your baby would have gone either onto a printed page or onto the Web. These days, your words will probably head for both. Even materials such as newsletters, white papers, reports and advertorials that are first published on paper are quite likely to be reprinted, archived or otherwise reused on the Web, perhaps even as an audio file or podcast. People may even blog about your content. What does this mean for you as a business communicator?

Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2008). Articles>Business Communication>Editing>Writing

Finding Your Way: John Deveney, ABC, Discusses His Views on Consulting

Natasha Spring talks with John Deveney about the success of his consulting firm, client relationships, technology, and the challenges he has faced.

Spring, Natasha and John Deveney. Communication World Bulletin (2005). Careers>Consulting>Business Communication>Case Studies

Five Facets of Successful Global Communication

Managing internal communication across a global organization is an exciting and challenging task. How this task is approached will vary widely depending on the culture and structure of the particular organization, as well as the location of its headquarters.

Samuels, Paul. Communication World Bulletin (2008). Articles>Business Communication>Collaboration>International

Five Steps to Improve Your Communication Audit

Communication audits are like relatives from New Jersey: They never show up at an opportune time—even when you know they are coming. Like that obnoxious uncle leading the Jersey clan, communication audits can occupy all of your time and become an overwhelming task to get rid of, or to complete. Performing an effective audit is the first step in moving yourself from being a communicator who informs about business to being a businessperson who communicates.

Mikorenda, Jerry. Communication World Bulletin (2007). Articles>Business Communication>Communication

Five Tips for Measuring Public Relations and Catching the CEO's Attention

Measuring the effectiveness of PR is critical to moving PR from a tactical function to a strategic component of your company's plan for success. But the old ways of counting clips just aren't good enough to convince today's management executives that their investment in PR and overall communications is paying off. Here are 5 Tips about how to measure PR in ways that will catch the CEO's attention and increase the stature of PR in any organization:

McNamara, Julie. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Assessment

For Conference Support, Consider a Wiki

For the last couple of months, I’ve been developing an online list of major trends that are transforming public relations, with links to sites, articles and quotes that in one way or another prove the point and that I know I’ll someday want to get back to. It’s something like my own personal tagging system, maintained in a wiki.

Forbush, Dan. Communication World Bulletin (2005). Articles>Web Design>Public Relations>Wikis

Forget ROI, Let's Show How We're Making Money

Throw a stone in a room full of communication professionals and there's a good chance you'll hit one that will back up this statement: senior management loves to see ROI measurements, but seeing how communication initiatives create sales trumps all other measurements. From a marketing communication perspective, simply receiving feedback from a sales team can help your team answer most senior-level frustrations. From the perspective of a sales force, understanding marketing efforts (and how those efforts actually work) aids in everyone's ultimate objective: securing sales.

Cohen, Ephraim. Communication World Bulletin (2003). Articles>Management>Communication>Assessment

Four Steps to Demonstrating Communication Return on Investment

I've never met a senior business leader who didn't want to make more money. Nor have I met one who didn't appreciate that communication breakdowns lead to mistakes, accidents, shoddy service, high costs and low productivity. Business leaders, especially CEOs, are eager to rid themselves of value-draining dips in performance that prevent them from hitting their numbers. As a communicator, if you can do four common-sense things well, you can not only help senior leaders to avoid these breakdowns, but you can also demonstrate how to maximize the power of communication for better business results.

Shaffer, Jim. Communication World Bulletin (2006). Articles>Communication>Financial>ROI

Freelancers: Look Beyond the Obvious to Find Corporate Markets, and Know How to Deliver

We haven't yet met a corporate communicator who felt overstaffed. Budgets have been cut to the bone, responsibility has expanded, there are new communication tools to learn about and new directions to explore. For smart freelancers, this spells opportunity. In our last column we looked at the editor/freelance writer equation from the in-house person's viewpoint and, as promised, we will take the freelancer's perspective this time.

Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2005). Careers>Freelance

Frontline Managers and Human Resources: Partnering for Effective Communication

In my human resources consulting practice, when I ask employees about their major concerns, their primary complaint is how poorly their managers communicate with them about human resources issues, especially compensation and job performance objectives. Ensuring that effective employee communication is embedded in the company’s culture is everyone’s responsibility—from senior executives on down. However, the primary players in effective employee communication are human resources professionals and frontline managers.

Rubino, John A. Communication World Bulletin (2007). Articles>Management>Business Communication

Fun With Measurement Math!

Recent research tells us that 97 percent of all public relations departments are involved in media relations, and 88 percent evaluate their campaigns using media analysis. On one hand, industry leaders urge us to measure the results of our work via business outcomes; yet on the other, communicators are still asked to supply output results as 'proof of performance.' Is there some link between the two that can cover both? Here are some relatively easy ways to make your media results speak with numbers that management will respect and understand.

Jeffrey, Angela. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Assessment

General Motors vs. The New York Times: A Case Study in Effective Blogging

For all the talk about corporate blogs, there still seems to be considerable debate about their value. As of early June, though, those questions should have been put to rest. General Motors illustrated just one of the benefits of blogs—bypassing the media and taking your message directly to the public—in its response to a column that appeared in The New York Times.

Holtz, Shel. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Blogging

Getting Organized

Before I swapped my desktop computer for a laptop a couple of weeks ago, I had visions of reclaiming my desk and basking in the openness of white space. The reality, of course, was a fresh jumble of cables and wires—not to mention a CPU, a flat screen monitor and other assorted computer equipment strewn around the edges of the room.

Steigman, Daria. Communication World Bulletin (2005). Articles>Computing

Getting Real Results from Employee Engagement

I remember the day I turned on the car radio and found out that my company was merging with a competitor. Over the coming weeks, every employee made mental and emotional decisions on whether to stay engaged with their work and the company, or to just to show up and collect a paycheck.

Schmidt, Jeff. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace

Getting the Ear of Your CEO

Communication professionals can and should have frequent, direct access to and influence on executive leadership. Your CEO needs you, but are you ready? It is a misperception that CEOs are too busy, uninterested or unreceptive. While some communicators have close contact with executives, many other communication professionals rarely see the CEO and may have many layers of management between themselves and that "C-level" suite. But you don't have to report directly to the CEO to get his or her ear.

Gayeski, Diane. Communication World Bulletin (2003). Articles>Business Communication>Management>Collaboration

Global Teams: Communicating Across Time, Space and, Most Important, Cultures

With the birth of the Internet and the advancement of other information technologies, companies and organizations are now able to operate across borders, cultures and time zones at lower costs than ever before. One way this occurs is through virtual teams, which allow companies to maximize their global expertise and resources, while team members can remain in their home countries.

Apud, Salvador and Talis Apud-Martinez. Communication World Bulletin (2006). Articles>Collaboration>International>Cultural Theory

Good to Great Intranets

QAS is a small company with only 400 employees. However, this small postal software company well understands the power and value of knowledge and empowering employees with the right information and tools to excel in their day-to-day jobs. How? Rather than accepting their small size and stature as an impediment to intranet success, QAS has evolved their intranet from good to great.

Ward, Toby. Communication World Bulletin (2007). Articles>Web Design>Intranets

Good Writing and Editing: Are They Dying Arts? And, Should We Care?

The answer to both questions: "YES!" Like us, you may be dismayed by the growing quantity of poor writing that bombards us. We see it everywhere, in publications, web sites, newspapers and corporate materials—writing that is not just full of grammatical mistakes and misused words, but is also poorly thought-out, unclear and contains downright confusing language.

Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2004). Articles>Writing>Editing